{"title":"Soft White Collection","description":"\u003cp\u003eBedtime sleep starts with the right environment, and soft, gentle textures play a bigger role than you might think. The Soft White Collection brings together bamboo, cotton and knit essentials in clean, creamy tones made for newborn skin.\u003c\/p\u003e\n\n\u003ch2\u003eSimple Pieces That Work Hard\u003c\/h2\u003e\n\u003cp\u003eEvery item in this collection is chosen for softness, practicality and lasting quality. No unnecessary extras. Just the pieces you will actually reach for every single day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWashable Bamboo Nursing Pads (8pk) in Silk, gentle on sensitive skin between feeds\u003c\/li\u003e\n\u003cli\u003eBamboo Baby Wash Cloths (6pk) in White, soft on newborn faces and easy to rinse clean\u003c\/li\u003e\n\u003cli\u003eGoose Comforter Baby Security Blanket in Parchment, a familiar scent and texture to help settle little ones at sleep time\u003c\/li\u003e\n\u003cli\u003eCotton Classic Knit Baby Blanket in Milk, lightweight enough for layering and beautiful enough to keep forever\u003c\/li\u003e\n\u003cli\u003eHooded Bamboo Baby Bath Towel and Mitt in Vega The Sheep, wraps bub up snug after every bath\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Soft Tones for a Nursery\u003c\/h2\u003e\n\u003cp\u003eCreamy whites and neutral tones create a calm, restful space. That matters more as your baby becomes alert to their surroundings. A settled environment supports a settled baby. These pieces are designed to blend quietly into your nursery routine without clashing, fading or wearing out fast.\u003c\/p\u003e\n\n\u003ch2\u003eBuilt for Everyday Use\u003c\/h2\u003e\n\u003cp\u003eBamboo is naturally breathable, moisture-wicking and gentle on delicate skin. Cotton knit stretches and softens with every wash. These are not display pieces. They are the things you grab at 3am without thinking twice.\u003c\/p\u003e\n\n\u003ch2\u003ePerfect for Gifting Too\u003c\/h2\u003e\n\u003cp\u003eThe Soft White Collection makes a beautiful baby shower gift. The neutral palette suits any nursery, and every item is something a new mum will genuinely use. Mix and match pieces or pick the full set.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","products":[{"product_id":"purity","title":"Breastfeeding Bracelet Nurselet - Purity","description":"\u003cp\u003e\u003cstrong\u003eNursElet \u003c\/strong\u003efastens your shirt up for easy hands-free nursing and pumping. When not in use, it doubles as a stylish bracelet to remind you which side you last breastfed on.\u003c\/p\u003e\n\u003cp\u003eThis clever breastfeeding accessory helps make nursing and pumping more comfortable, practical and stress-free for new mums.\u003c\/p\u003e\n\u003ch2\u003eWhy Mums Love the NursElet\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFastens clothing for easy hands-free breastfeeding or pumping\u003c\/li\u003e\n\u003cli\u003eDoubles as a nursing reminder bracelet so you know which side to feed from next\u003c\/li\u003e\n\u003cli\u003eHelps reduce back and neck strain during feeds\u003c\/li\u003e\n\u003cli\u003eIdeal for stain-free pumping sessions\u003c\/li\u003e\n\u003cli\u003eA beautiful keepsake of your breastfeeding journey\u003c\/li\u003e\n\u003cli\u003eA thoughtful and practical baby shower gift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eNew:\u003c\/strong\u003e Black logo label sewn into the NursElet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e One size fits most mums.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials:\u003c\/strong\u003e Made from pure cotton fabric with velcro fastening.\u003c\/p\u003e\n\u003cp\u003eThis multifunctional breastfeeding accessory is designed to simplify the early months of motherhood while making feeding easier and more comfortable.\u003c\/p\u003e\n\u003cp\u003ePattern placement may vary. Patent pending.\u003c\/p\u003e\n\u003ch2\u003eWhat Is a Breastfeeding Bracelet?\u003c\/h2\u003e\n\u003cp\u003eA breastfeeding bracelet is a simple tool designed to help nursing mothers remember which breast baby last fed from. During the early months of breastfeeding, it can be difficult to keep track of feeds, especially during night-time wake-ups.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eNursElet \u003c\/strong\u003eworks as both a practical breastfeeding bracelet and a hands-free nursing accessory. It gently holds clothing in place while feeding or pumping and then converts into a bracelet to remind you which side to feed from next.\u003c\/p\u003e\n\u003cp\u003eFor mums looking for a practical \u003cstrong\u003ebreastfeeding bracelet in Australia\u003c\/strong\u003e, the NursElet® offers a comfortable, stylish and functional solution designed to support your breastfeeding journey.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eZoe Sage is the exclusive Australian and New Zealand distributor of the NursElet®.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Nurselet","offers":[{"title":"Default Title","offer_id":42217070264542,"sku":"9356423020462","price":27.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/1405\/7950\/files\/purity-sq-1.jpg?v=1784885788"},{"product_id":"organic-bamboo-reusable-breast-pads","title":"Washable Bamboo Nursing Pads (8pk) - Silk","description":"\u003cp\u003eCrafted for the modern mum, our \u003cstrong\u003eZoe Sage Reusable Breast Pads\u003c\/strong\u003e provide comfort, protection, and sustainability. Featuring a soft \u003cstrong\u003eorganic bamboo\u003c\/strong\u003e layer, an ultra-absorbent microfiber core, and a waterproof, breathable PUL outer layer, these pads are the perfect \u003cstrong\u003eeco-friendly alternative\u003c\/strong\u003e to disposable nursing pads.\u003c\/p\u003e\n\n\u003cp\u003eEvery breastfeeding journey is unique, and many mums experience milk leakage at different times—during feeds, between sessions, or overnight. Our \u003cstrong\u003ereusable breast pads\u003c\/strong\u003e are designed to keep you dry and comfortable throughout.\u003c\/p\u003e\n\n\u003ch2\u003eThree-Layer Protection\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOrganic Bamboo:\u003c\/strong\u003e Soft against your skin, moisture-wicking, breathable, and naturally antibacterial to help protect against irritation or mastitis.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUltra-Absorbent Microfiber Core:\u003c\/strong\u003e Locks in moisture for dry comfort, even during heavy letdowns.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWaterproof PUL Outer Layer:\u003c\/strong\u003e Prevents leaks and keeps your clothes dry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eComfort \u0026amp; Fit\u003c\/h2\u003e\n\u003cp\u003eMeasuring approximately 12cm in diameter, these pads provide generous coverage while remaining discreet in any bra. They mold effortlessly to your body, ensuring your nipple stays covered and protected.\u003c\/p\u003e\n\n\u003ch2\u003eConvenience \u0026amp; Sustainability\u003c\/h2\u003e\n\u003cp\u003eMachine washable and reusable, these pads are budget-friendly and eco-conscious. Each purchase includes a bonus mesh wash bag to keep your pads in top condition wash after wash.\u003c\/p\u003e\n\n\u003ch2\u003eBreastfeeding Pads Key Features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 12cm diameter for maximum coverage\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e\n    \u003cul\u003e\n      \u003cli\u003eTerry: 100% Organic Bamboo\u003c\/li\u003e\n      \u003cli\u003eFilling: 100% Polyester Microfiber for high absorption\u003c\/li\u003e\n      \u003cli\u003eBack: Waterproof PUL—soft, breathable, and leakproof\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/li\u003e\n  \u003cli\u003eUltra-absorbent layers for superior moisture control\u003c\/li\u003e\n  \u003cli\u003eEco-friendly and machine washable\u003c\/li\u003e\n  \u003cli\u003eKeeps you dry and comfortable all day\u003c\/li\u003e\n  \u003cli\u003eBonus mesh wash bag included\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOur soft bamboo pads are the ultimate combination of comfort, practicality, and sustainability, ensuring you stay confident throughout your breastfeeding journey.\u003c\/p\u003e","brand":"Zoe Sage","offers":[{"title":"Default Title","offer_id":44356970840286,"sku":"9356423018896","price":19.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/1405\/7950\/files\/DSC_7253.jpg?v=1733201789"},{"product_id":"baby-goose-security-comforter-blanket-parchment","title":"Goose Comforter Baby Security Blanket - Parchment","description":"\u003cdiv data-pm-slice=\"2 4 []\"\u003e\n\u003cp\u003eGive your little one the gift of a special companion with muslin baby goose security comforter blanket. This baby soothing blanket is also a little plush toy, making it the perfect combination for teething babies who need comfort and a safe item to chew on.\u003c\/p\u003e\n\u003cp\u003eA soft and comforting cuddly toy for your baby. Crafted with care and designed for durable daily use—this cutie is meant to be very well loved. Our products spark imagination and bring joy to childhood, making them a must-have for kids and their nursery décor.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Choose:\u003c\/strong\u003e Are you looking for a baby security blanket to help your little one feel secure during transitions? Our lovey is made of a double layer of 100% muslin cotton, ultra soft fabrics, and features child safe trimmings for peace of mind. It is soft and breathable, gentle on baby’s skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits of A Lovey:\u003c\/strong\u003e A lovey is a transitional object to help baby to ease separation anxiety and learn to self-soothe. It gives parents a break from constantly comforting a baby. This comforter is the perfect combination of a plush toy and soothing blanket, designed to provide comfort and bring joy to little ones and kids. It also helps teething babies by offering a safe and comforting item to chew on.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUnique Design:\u003c\/strong\u003e The baby lovey is a cute goose design which is easy to hold for baby. This adorable goose soother is a plush toy that stimulates imagination and can be part of a delightful range of nursery décor. It’s the perfect on-the-go blanket for the car seat and pram.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEasy to Care:\u003c\/strong\u003e Machine wash in cold water on gentle cycle, air dry. The loveys for babies will be carried around and chewed on. A machine washable blanket which making your life a little easier.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGreat Gift:\u003c\/strong\u003e From a sleep time security blanket to a playtime pal, it makes great newborn gifts for expectant parents or baby showers. It is perfect for the nursery, contributing to creating cherished memories and cherished memories for your child. This product is from a stylish brand dedicated to providing comfort and joy to children and little ones. It will give endless snuggles day and night for baby, saving many a parent from sleepless nights or stress-filled outings.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Zoe Sage","offers":[{"title":"Default Title","offer_id":44596643823838,"sku":"9356423019336","price":19.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/1405\/7950\/files\/IMG_4948-WhiteDuck.jpg?v=1702932261"},{"product_id":"knitted-oversized-topknot-milk","title":"Knitted Oversized Topknot  | Milk","description":"\u003cp data-mce-fragment=\"1\"\u003eDesigned to make a statement and handcrafted to deliver absolutely stunning pieces, our topknots are made from the most luxurious fabric. Experience the perfect blend of style and comfort with these exquisite accessories\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eCrafted from 100% cotton, this stylish accessory is inspired by the warmth and comfort of knit season. Soft, stretchy, and incredibly comfortable, it’s perfect for keeping your little one warm and adorable all year long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eOur oversized topknots are a one size fits all, suitable from newborn upwards. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFabric: 100% Pure Cotton\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eClassic knit design\u003c\/span\u003e\u003c\/p\u003e","brand":"Zoe Sage","offers":[{"title":"Default Title","offer_id":45761706098910,"sku":"9356423024163","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/1405\/7950\/files\/IMG_4096.jpg?v=1721863804"},{"product_id":"white-baby-white-noise-machine","title":"Portable Baby White Noise Machine \u0026 Night Light - White","description":"\u003cp\u003e\u003cstrong\u003eCreate calm anywhere.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eOur portable baby white noise machine is designed to help babies settle and sleep more peacefully at home or on the go. Combining soothing white noise with a gentle adjustable night light, it creates a familiar and comforting sleep environment wherever your little one rests.\u003c\/p\u003e\n\n\u003cp\u003eFrom newborn night feeds to toddler bedtime routines and travel naps, this compact sleep essential supports longer, more settled sleep for babies — and more rest for parents.\u003c\/p\u003e\n\n\u003cp\u003eNo phone apps. No streaming. No complicated setup. Just simple, reliable sleep support whenever you need it.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Parents Love This Portable White Noise Machine\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003e21 soothing sounds including white noise, fan sounds, hushh tones and calming nature melodies\u003c\/li\u003e\n\u003cli\u003eWarm adjustable LED night light ideal for overnight feeds and gentle settling\u003c\/li\u003e\n\u003cli\u003ePortable and compact design perfect for pram naps, travel and everyday use\u003c\/li\u003e\n\u003cli\u003eRechargeable via USB with excellent battery life\u003c\/li\u003e\n\u003cli\u003eEasy adjustable roller volume control\u003c\/li\u003e\n\u003cli\u003eContinuous play or timer options (30, 60 or 90 minutes)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eBattery runtime:\u003c\/strong\u003e Approx. 36 hours\u003cbr\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 95mm square × 43mm high\u003cbr\u003e\n\u003cstrong\u003eWarranty:\u003c\/strong\u003e One year warranty for peace of mind\u003c\/p\u003e\n\n\u003ch2\u003eDesigned for Real-Life Baby Sleep\u003c\/h2\u003e\n\n\u003cp\u003eBabies thrive on consistency and familiar sleep cues. A portable white noise machine helps recreate the same calming environment wherever your baby sleeps — whether at home, at grandma’s house, in the pram or away on holidays.\u003c\/p\u003e\n\n\u003cp\u003eWhite noise works by masking sudden household sounds like doors closing, siblings playing or traffic outside. This reduces startle reflexes and helps babies settle more easily into deeper sleep.\u003c\/p\u003e\n\n\u003cp\u003eThe soft adjustable night light provides just enough glow for night feeds, settling and nappy changes without overstimulating your baby’s senses.\u003c\/p\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eNewborn sleep routines\u003c\/li\u003e\n\u003cli\u003eNight feeds and overnight nappy changes\u003c\/li\u003e\n\u003cli\u003ePram naps and on-the-go sleep\u003c\/li\u003e\n\u003cli\u003eTravel and holidays\u003c\/li\u003e\n\u003cli\u003eToddlers who prefer a gentle night light\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSimple, effective and thoughtfully designed for busy parents who just want more sleep.\u003c\/p\u003e","brand":"Zoe Sage","offers":[{"title":"Default Title","offer_id":45859636281566,"sku":"9356423024743","price":59.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/1405\/7950\/files\/C6EF903C-1AF2-4804-B322-05829CF14102_acc7cd33-1f5b-498c-a99a-ba3471162ccf.png?v=1773724659"},{"product_id":"cotton-classic-knit-baby-blanket-milk","title":"Cotton Classic Knit Baby Blanket - Milk","description":"\u003ch2\u003eSuper Soft Knitted Baby Blanket for Newborn Comfort\u003c\/h2\u003e\n\n\u003cp\u003eWrap your baby in pure comfort with our \u003cstrong\u003esuper soft knitted baby blanket\u003c\/strong\u003e, made from 100% cotton and designed for delicate skin. Perfectly sized for newborns, this blanket is ideal for cuddling, feeding, pram rides, and cosy nap times.\u003c\/p\u003e\n\n\u003cp\u003eLightweight yet warm, this breathable cotton baby blanket is perfect for cots, bassinets, prams, and everyday use. Designed to grow with your child, it offers comforting softness from the newborn stage through toddler years.\u003c\/p\u003e\n\n\u003cp\u003eThe timeless knit design adds a beautiful touch to any nursery while remaining practical for everyday use. Whether you're preparing your baby's space or looking for a thoughtful baby shower gift, this classic blanket combines style with everyday comfort.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Parents Love Our Baby Blankets\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Premium Cotton:\u003c\/strong\u003e Soft, breathable and gentle on delicate baby skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdeal Size:\u003c\/strong\u003e 100cm × 75cm, perfect for swaddling, layering or pram use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Design:\u003c\/strong\u003e Suitable for newborns, toddlers and everyday cuddles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClassic Knit Style:\u003c\/strong\u003e A timeless nursery accessory that never goes out of style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect Baby Gift:\u003c\/strong\u003e A thoughtful and practical present for baby showers or new parents.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeautiful Colour Options:\u003c\/strong\u003e Choose from a range of colours to suit your nursery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you are buying for your own baby or gifting it to someone special, this knitted baby blanket blends \u003cstrong\u003esoftness, warmth and timeless style\u003c\/strong\u003e to create years of cosy moments. You can also explore our full collection of \u003ca href=\"\/collections\/organic-cotton-baby-blankets-australia\"\u003e\u003cstrong\u003ebaby blankets Australia\u003c\/strong\u003e\u003c\/a\u003e to find the perfect blanket for every season and stage.\u003c\/p\u003e\n\u003ch2\u003eHow to Use a Baby Blanket Safely\u003c\/h2\u003e\n\n\u003cp\u003eBaby blankets are perfect for cuddles, pram rides and supervised rest time. For safe sleep, always follow recommended safe sleep guidelines and avoid placing loose blankets in the cot with young babies.\u003c\/p\u003e\n\n\u003cp\u003eOur breathable cotton knitted baby blankets are ideal for pram outings, tummy time, feeding, and cuddling. The lightweight knit helps keep babies comfortable without overheating.\u003c\/p\u003e\n\n\u003cp\u003eAs your child grows, this versatile blanket becomes a comforting companion for naps, travel and everyday warmth.\u003c\/p\u003e","brand":"Zoe Sage","offers":[{"title":"Default Title","offer_id":45927599767774,"sku":"9356423024811","price":48.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/1405\/7950\/files\/DSC_7823_1.jpg?v=1752813528"},{"product_id":"baby-wash-cloths-white-6-pack","title":"Baby Wash Cloths Bamboo 6 Pack - White","description":"\u003ch2\u003eUltra Soft Bamboo Baby Wash Cloths for Newborns and Toddlers\u003c\/h2\u003e\n\u003cp\u003eKeep your little one clean and comfy with these ultra soft 100% bamboo wash cloths. Perfect for sensitive newborn and toddler skin, they are naturally hypoallergenic, antibacterial, and super absorbent.\u003c\/p\u003e\n\u003ch2\u003eEco Friendly and Sustainable Baby Wash Cloth Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e6 pack in white colour\u003c\/li\u003e\n\u003cli\u003e100% bamboo, eco friendly and sustainable\u003c\/li\u003e\n\u003cli\u003eGentle on delicate skin, perfect for face and body\u003c\/li\u003e\n\u003cli\u003eQuick drying and machine washable\u003c\/li\u003e\n\u003cli\u003eHypoallergenic and antibacterial\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Parents Love These Gentle Newborn Washcloths\u003c\/h2\u003e\n\u003cp\u003eThese wash cloths are a bath time essential. Soft enough for newborns but durable for toddlers, they make everyday cleaning safe, gentle, and eco conscious.\u003c\/p\u003e\n\u003ch2\u003ePerfect For Daily Baby Bath and Face Cleaning\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNewborns, infants, and toddlers\u003c\/li\u003e\n\u003cli\u003eDaily bath time routines\u003c\/li\u003e\n\u003cli\u003eSensitive or allergy prone skin\u003c\/li\u003e\n\u003cli\u003eEco conscious families in Australia\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTip: Pair with Zoe Sage baby bath products for a complete gentle bath routine.\u003c\/p\u003e\n","brand":"Zoe Sage","offers":[{"title":"Default Title","offer_id":45940116193502,"sku":"9356423024828","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/1405\/7950\/files\/Bamboo_Wash_Cloths_White.jpg?v=1728260234"},{"product_id":"knitted-lovey-comforter-milk","title":"Knitted Lovey Comforter - Milk","description":"\u003cp data-start=\"0\" data-end=\"232\" class=\"\"\u003eSnuggle time just got sweeter with our beautifully knitted cotton comforter. Crafted from 100% breathable cotton and finished with gentle wave-edged detailing, it’s plush, lightweight, and oh-so-soft against delicate newborn skin.\u003c\/p\u003e\n\u003cp data-start=\"234\" data-end=\"426\" class=\"\"\u003eThe charming bunny motif brings a touch of whimsy and calm to nap time or stroller outings, making this comforter a thoughtful gift for baby showers or a dreamy addition to your own nursery.\u003c\/p\u003e\n\u003cp data-start=\"428\" data-end=\"675\" class=\"\"\u003eMachine-washable for easy, everyday care, it’s designed to handle all the cuddles, dribbles, and adventures of babyhood while staying irresistibly cozy. Pick your favourite hue, pop it in the cart, and wrap your little one in pure, cotton comfort.\u003c\/p\u003e","brand":"Zoe Sage","offers":[{"title":"Default Title","offer_id":46635561713886,"sku":"9356423029489","price":29.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/1405\/7950\/files\/Z0256.jpg?v=1746585830"},{"product_id":"cloud-bubble-blanket-silk","title":"Cloud Bubble Baby Blanket - Ivory","description":"\u003cp\u003eWrap your little one in cloud-like comfort with our \u003cstrong\u003eFrench Vanilla Cloud Bubble Baby Blanket\u003c\/strong\u003e. Plush and soft, it’s perfect for cuddles, naps, and stroller outings.\u003c\/p\u003e\n\n\u003cp\u003eMade from luxuriously soft, plush knit fabric with gentle stretch and a slightly weighted feel, this baby blanket offers breathable warmth without feeling heavy. The textured bubble design adds a stylish nursery touch while enhancing softness and insulation.\u003c\/p\u003e\n\n\u003cp\u003eWhether layered in the cot, draped over the pram, or used for story time, this versatile \u003cstrong\u003enursery blanket\u003c\/strong\u003e grows with your baby from newborn through toddler years.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Parents Love It\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUltra-soft plush knit for cosy comfort\u003c\/li\u003e\n  \u003cli\u003eGentle stretch for flexibility and durability\u003c\/li\u003e\n  \u003cli\u003eBreathable warmth suitable year-round\u003c\/li\u003e\n  \u003cli\u003ePerfect size for cot, bassinet, or pram\u003c\/li\u003e\n  \u003cli\u003eA timeless baby shower gift or keepsake\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDesigned for Everyday Use\u003c\/h3\u003e\n\u003cp\u003eUnlike thin receiving blankets, the Cloud Bubble Baby Blanket provides a substantial, comforting layer while remaining breathable. Ideal for supervised cot naps, stroller outings, and cuddles at home.\u003c\/p\u003e\n\n\u003cp\u003eThe plush texture creates a soothing sensory experience, helping little ones settle while adding warmth without overheating.\u003c\/p\u003e\n\n\u003ch3\u003eA Beautiful Baby Gift\u003c\/h3\u003e\n\u003cp\u003eWith its elegant texture and timeless French Vanilla color, this blanket makes a thoughtful \u003cstrong\u003ebaby shower gift\u003c\/strong\u003e or newborn keepsake. Practical enough for daily use and beautiful enough for special moments, it’s the blanket you’ll reach for every day.\u003c\/p\u003e","brand":"Zoe Sage","offers":[{"title":"Large","offer_id":46647364714718,"sku":"9356423029564","price":79.0,"currency_code":"AUD","in_stock":true},{"title":"Medium","offer_id":46647364681950,"sku":"9356423029557","price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/1405\/7950\/files\/Z0010.jpg?v=1745878465"},{"product_id":"baby-blanket-topknot-set-milk-1","title":"Baby Blanket and Topknot Set - Milk","description":"\u003cp\u003e\u003cstrong\u003eCozy Essentials Set – Knitted Baby Blanket \u0026amp; Oversized Topknot\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWrap your little one in ultimate comfort and timeless style with this beautifully curated set. Featuring our \u003cstrong\u003eSuper Soft Knitted Baby Blanket\u003c\/strong\u003e and \u003cstrong\u003eOversized Topknot\u003c\/strong\u003e, this duo is perfect for creating cozy moments while adding an adorable touch to your baby’s wardrobe.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuper Soft Knitted Baby Blanket\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% premium cotton, this lightweight, breathable blanket is designed to provide warmth and comfort for every stage of childhood. Its gentle knit fabric is ideal for swaddling, cuddling, or as a stylish nursery accessory. Whether used in the cot, bassinet, or pram, this versatile blanket grows with your little one, offering softness and durability for years to come.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFabric: 100% Cotton\u003c\/li\u003e\n\u003cli\u003eSize: 100cm x 75cm\u003c\/li\u003e\n\u003cli\u003eClassic knit design\u003c\/li\u003e\n\u003cli\u003ePerfect for swaddling, cuddling, or on-the-go use\u003c\/li\u003e\n\u003cli\u003eIdeal for newborns, toddlers, and beyond\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOversized Topknot\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned to make a statement, our oversized topknot is handcrafted with luxurious 100% cotton fabric. Inspired by knit season, it’s soft, stretchy, and incredibly comfortable—perfect for keeping your baby cozy and stylish all year round. This one-size-fits-all accessory is suitable for newborns and up, making it a practical yet adorable addition to your little one’s wardrobe.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFabric: 100% Cotton\u003c\/li\u003e\n\u003cli\u003eClassic knit design\u003c\/li\u003e\n\u003cli\u003eSoft, stretchy, and comfortable\u003c\/li\u003e\n\u003cli\u003eSuitable for newborns and beyond\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe Perfect Gift\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis set is a thoughtful, practical, and stylish gift for baby showers, welcoming a new arrival, or simply spoiling your little one. Both items combine functionality and charm, ensuring they’re cherished essentials in any baby collection.\u003c\/p\u003e","brand":"Zoe Sage","offers":[{"title":"Default Title","offer_id":47089259839710,"sku":"9356423027065","price":56.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/1405\/7950\/files\/IMG_3661.jpg?v=1752813528"},{"product_id":"waterproof-fitted-cot-sheet-white","title":"Waterproof Fitted Cot Sheet - White","description":"\u003cp\u003eClean, crisp and classic in soft white. Our Waterproof Fitted Cot Sheet is both beautiful and brilliantly practical.\u003c\/p\u003e\n\u003cp\u003eMade from luxuriously soft 100% GOTS-certified organic bamboo, it feels just like your favourite fitted sheet. Underneath, a discreet waterproof lining quietly protects your baby's mattress.\u003c\/p\u003e\n\u003cp\u003eNo more juggling layers of protectors and sheets. With this clever two-in-one design, you only have one sheet to change when baby spits up or has a leaky nappy. Practicality without compromising style.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFewer layers, less laundry, more sleep for you\u003c\/li\u003e\n\u003cli\u003eSheet and mattress protector in one. Waterproof comfort with no plastic feel\u003c\/li\u003e\n\u003cli\u003eSumptuously soft organic bamboo jersey with natural stretch\u003c\/li\u003e\n\u003cli\u003eNaturally thermoregulating and cooling, kinder than cotton on warm Aussie nights\u003c\/li\u003e\n\u003cli\u003eHypoallergenic, moisture-wicking and naturally antibacterial\u003c\/li\u003e\n\u003cli\u003eHeat-sealed waterproof lining. Silent, durable and discreet\u003c\/li\u003e\n\u003cli\u003eIncludes a matching waterproof wet bag for easy on-the-go changes\u003c\/li\u003e\n\u003cli\u003eIn stock and ready to ship. No pre-order wait\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect Fit\u003c\/h3\u003e\n\u003cp\u003eDesigned to fit standard Australian cot mattresses (137 × 77 × 19 cm). Compatible with cots from IKEA (Sundvik, Gulliver), Boori, Love N Care, Babyhood, Mocka and most other major Australian brands.\u003c\/p\u003e\n\u003cp\u003eAlso works on similar-sized oval mattresses. Simply pull the corners down at the back for a snug, secure fit.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e(Need to see it in action? Check our socials for a fit demo.)\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eDesigned for Real Life\u003c\/h3\u003e\n\u003cp\u003eThose 2 a.m. changes are hard enough. Your bedding shouldn't make them harder. This waterproof cot sheet keeps your baby's mattress fresh, dry and protected, night after night. The simple, stylish solution every modern parent needs.\u003c\/p\u003e\n\u003ch3\u003eMinimalist and Timeless\u003c\/h3\u003e\n\u003cp\u003eThe pure white blends seamlessly with any nursery theme, from modern neutrals to playful prints. A staple piece that makes simplicity beautiful.\u003c\/p\u003e\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash warm or cold with gentle detergent\u003c\/li\u003e\n\u003cli\u003eTumble dry low or line dry\u003c\/li\u003e\n\u003cli\u003eAvoid bleach and fabric softeners to preserve the waterproof lining\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eMaterials and Certifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e100% GOTS-certified organic bamboo\u003c\/li\u003e\n\u003cli\u003eWaterproof TPU lining, OekoTex 100 certified PUL (free from PVC, phthalates and toxins)\u003c\/li\u003e\n\u003cli\u003eEthically made and baby-safe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSize\u003c\/h3\u003e\n\u003cp\u003e137 × 77 × 19 cm, fits standard Australian cot mattresses\u003c\/p\u003e","brand":"Zoe Sage","offers":[{"title":"Default Title","offer_id":47111990575326,"sku":"9356423031130","price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/1405\/7950\/files\/Waterproof_Cot_Sheet_Front.jpg?v=1754005585"},{"product_id":"baby-blanket-and-lovey-comforter-set-milk","title":"Baby Blanket and Lovey Comforter Set - Milk","description":"\u003cp\u003eWrap your little one in warmth and comfort with our \u003cstrong\u003eBaby Blanket and Lovey Comforter Set – Milk\u003c\/strong\u003e. Perfect for snuggles, naps, and playtime, this set is crafted for softness, security, and style.\u003c\/p\u003e\n\u003ch2\u003eWhy Parents Love This Set\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-soft muslin cotton for delicate baby skin\u003c\/li\u003e\n\u003cli\u003eIncludes matching blanket and cuddly lovey\u003c\/li\u003e\n\u003cli\u003eLightweight, breathable, and easy to wash\u003c\/li\u003e\n\u003cli\u003ePerfect for newborns, infants, and toddlers\u003c\/li\u003e\n\u003cli\u003eIdeal baby shower gift or nursery keepsake\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDesigned for Everyday Use\u003c\/h2\u003e\n\u003cp\u003eWhether layered in the cot, draped over the pram, or used for tummy time, this Flamingo Pink set provides comfort and familiarity. The cuddly lovey companion helps your baby feel secure while promoting soothing routines.\u003c\/p\u003e\n\u003ch2\u003eSoft, Safe, and Stylish\u003c\/h2\u003e\n\u003cp\u003eMade with high-quality, breathable muslin cotton, this set is gentle on sensitive skin. The timeless Flamingo Pink colour adds a soft, playful touch to any nursery, making it a beautiful and practical addition to your baby essentials.\u003c\/p\u003e\n\u003ch2\u003eCare Instructions\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash on a gentle cycle with cold water\u003c\/li\u003e\n\u003cli\u003eUse mild, baby-safe detergent\u003c\/li\u003e\n\u003cli\u003eAir dry in shade to maintain softness and shape\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry or iron\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Zoe Sage","offers":[{"title":"Default Title","offer_id":47285812658398,"sku":"9356423031291","price":61.6,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/1405\/7950\/files\/Milk-BlanketxComforter.png?v=1756450448"},{"product_id":"waterproof-bassinet-sheet-change-pad-cover-organic-bamboo-white","title":"Waterproof Fitted Bassinet Sheet \/ Change Pad Cover – White","description":"\u003cp\u003eClean, crisp and classic in soft white. Our Waterproof Fitted Bassinet Sheet doubles as a change pad cover, brilliantly practical and beautiful at the same time.\u003c\/p\u003e\n\u003cp\u003eMade from luxuriously soft 100% GOTS-certified organic bamboo, it feels just like your favourite fitted sheet. Underneath, a discreet waterproof lining quietly protects your baby's mattress or change pad.\u003c\/p\u003e\n\u003cp\u003eNo more juggling layers of protectors and sheets. With this clever two-in-one design, you only have one sheet to change when baby spits up or has a leaky nappy. Practicality without compromising style.\u003c\/p\u003e\n\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFewer layers, less laundry, more sleep for you\u003c\/li\u003e\n\u003cli\u003eSheet and protector in one. Waterproof comfort with no plastic feel\u003c\/li\u003e\n\u003cli\u003eDoubles as a bassinet sheet AND change pad cover\u003c\/li\u003e\n\u003cli\u003eSumptuously soft organic bamboo jersey with natural stretch\u003c\/li\u003e\n\u003cli\u003eNaturally thermoregulating and cooling, kinder than cotton on warm Aussie nights\u003c\/li\u003e\n\u003cli\u003eHypoallergenic, moisture-wicking and naturally antibacterial\u003c\/li\u003e\n\u003cli\u003eHeat-sealed waterproof lining. Silent, durable and discreet\u003c\/li\u003e\n\u003cli\u003eIncludes a matching waterproof wet bag for easy on-the-go changes\u003c\/li\u003e\n\u003cli\u003eIn stock and ready to ship. No pre-order wait\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect Fit\u003c\/h3\u003e\n\u003cp\u003eDesigned to fit most standard bassinets and change pads (up to approximately 80 × 50 × 15 cm). The flexible bamboo jersey and deep corners allow for a snug, secure fit, even on slightly oval or contoured surfaces.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e(Need to see it in action? Check our socials for a fit demo.)\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eDesigned for Real Life\u003c\/h3\u003e\n\u003cp\u003eMiddle-of-the-night changes are tough enough. Your bedding shouldn't make them harder. This waterproof bassinet sheet keeps your baby's mattress or change pad fresh, dry and protected, every single day.\u003c\/p\u003e\n\u003cp\u003eThe simple, stylish solution every modern parent needs.\u003c\/p\u003e\n\n\u003ch3\u003eMinimalist and Timeless\u003c\/h3\u003e\n\u003cp\u003eThe pure white blends seamlessly with any nursery theme, from modern neutrals to playful prints. A staple piece that makes simplicity beautiful.\u003c\/p\u003e\n\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash warm or cold with gentle detergent\u003c\/li\u003e\n\u003cli\u003eTumble dry low or line dry\u003c\/li\u003e\n\u003cli\u003eAvoid bleach and fabric softeners to preserve the waterproof lining\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eMaterials and Certifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e100% GOTS-certified organic bamboo\u003c\/li\u003e\n\u003cli\u003eWaterproof TPU lining, OekoTex 100 certified PUL (free from PVC, phthalates and toxins)\u003c\/li\u003e\n\u003cli\u003eEthically made and baby-safe\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSize\u003c\/h3\u003e\n\u003cp\u003e80 × 50 × 15 cm. Fits most standard bassinets and change pads.\u003c\/p\u003e","brand":"Zoe Sage","offers":[{"title":"Default Title","offer_id":47632879059166,"sku":"9356423041573","price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/1405\/7950\/files\/DSC_4073_9483afe5-d277-41a8-b49c-fbe83c1476bb.jpg?v=1761516903"}],"url":"https:\/\/www.zoesage.com.au\/collections\/soft-white-collection.oembed?page=2","provider":"Zoe Sage","version":"1.0","type":"link"}