Browse All Baby, Nursery and Parenting Essentials

Award winning practical mum and baby essentials

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Soft cream cotton and merino knit baby blanket by Zoe Sage
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Cotton Classic Knit Baby Blanket - Merino
Sale price$48.00
Soft plum cotton knit baby blanket draped gently by Zoe Sage
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Cotton Classic Knit Baby Blanket - Plum
Sale price$48.00
Soft willow green cotton knit baby blanket by Zoe Sage
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Cotton Classic Knit Baby Blanket - Willow Green
Sale price$48.00
Peachy pram caddy organiser bag displayed by Zoe Sage
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Free Pram Organiser
Sale price$0.00
Eco friendly gift voucher packaging in natural kraft for Zoe Sage
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Gift Voucher
Sale priceFrom $25.00
Soft grey goose comforter security blanket in aluminium by Zoe Sage.
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Goose Comforter Baby Security Blanket - Aluminium
Sale price$19.00
Soft dune coloured goose comforter baby security blanket by Zoe Sage
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Goose Comforter Baby Security Blanket - Dune
Sale price$19.00
Neptune blue goose comforter security blanket for babies by Zoe Sage
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Goose Comforter Baby Security Blanket - Neptune
Sale price$19.00
Nutmeg goose comforter baby security blanket by Zoe Sage
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Goose Comforter Baby Security Blanket - Nutmeg
Sale price$19.00
Parchment goose comforter baby security blanket by Zoe Sage
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Goose Comforter Baby Security Blanket - Parchment
Sale price$19.00
Soft goose comforter baby security blanket in sandrift colour by Zoe Sage
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Goose Comforter Baby Security Blanket - Sandrift
Sale price$19.00
Soft sundown goose comforter baby security blanket by Zoe Sage
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Goose Comforter Baby Security Blanket - Sundown
Sale price$19.00

Black Friday Deals Under $100 FAQs

Absolutely! Every item in our Black Friday collection is the same premium quality you know and love from Zoe Sage — just at an unbeatable price. We haven't cut any corners; we're simply offering our best-sellers and essentials at reduced prices to share the love this Black Friday.

Our Baby Bow Knot Headbands are crafted from beautifully soft, stretchy fabrics that are gentle on your little one's delicate skin. They're designed to sit comfortably without leaving marks, making them perfect for everyday wear or special occasions. Each colour is carefully dyed to be baby-safe and long-lasting.

They certainly are! Items like the Baby Blanket and Topknot Set, Baby Bath Bundle, and our gorgeous headbands make beautiful, thoughtful gifts that any new parent would appreciate. At these prices, you could even bundle a few pieces together for an extra special gift — all while staying well under $100.

We recommend a gentle machine wash on a cold cycle and laying flat to dry to keep the fabric super soft and in top condition. Avoid using harsh detergents or bleach, as this can affect the softness and colour over time. Following these simple care steps will ensure your set stays beautifully soft wash after wash.

Yes! Our headbands feature a lovely stretch that allows them to grow with your bub, fitting comfortably from the newborn stage through to toddlerhood. The soft, flexible design means they won't pinch or squeeze, so your little one stays comfortable while looking adorable.

The 5 in 1 Multi-Use Mama Cover is one clever piece that works as a nursing cover, pram cover, baby car seat cover, high chair cover, and infinity scarf. It's an absolute must-have for busy Australian mums on the go, giving you versatility and style in a single, beautifully designed product.

Our Black Friday collection is available for a strictly limited time, so we'd recommend snapping up your favourites sooner rather than later. Once items sell out at these prices, they won't be restocked at the sale price. Keep an eye on the collection page as stock levels update in real time, and don't hesitate to check out quickly to avoid missing out!