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Award winning practical mum and baby essentials

Black Friday at Zoe Sage means nothing over $50. Real savings on the baby essentials you actually use, for a limited time only.

What's in the Sale

From cosy sleeping bags to sweet little accessories, every single item in this collection is capped at $50. No codes needed. No fine print. Just good products at honest prices.

Sleep Sorted

The Baby Bamboo Sleeping Bag in Horizon Blue is one of our most-loved pieces. Here's why mums keep coming back for it.

2.5 TOG rating, perfect for cooler nights
Fits babies from 0 to 18 months
Made from soft bamboo fabric, gentle on sensitive skin
Easy zip for nappy changes in the dark

Little Extras Worth Grabbing

Our Baby Bow Knot Headbands are the kind of small thing that makes an outfit. Available in four colours to mix and match.

Blush, a soft and classic pick for everyday wear
Chambray, cool and understated
Mustard, a warm tone that works across all seasons
Olive, earthy and versatile

They make great gift add-ons too. Tuck one in with a sleeping bag and you have a thoughtful present sorted.

Shop Before It's Gone

This sale is live for a limited time only. Stock moves fast during Black Friday, so if something catches your eye, don't wait on it. Once sizes and colours sell out, that's it.

All items $50 or under, no exceptions
No discount code required at checkout
Prices apply while stock lasts

Free AU shipping on orders over $100.

Black Friday Baby Essentials Sale FAQs

How long does the Black Friday Nothing Over $50 sale last?

Our Black Friday sale is a limited-time event, so we encourage you to grab your favourites while stock lasts! Once items sell out, they won't be restocked at these prices. Keep an eye on our website and socials for exact end dates so you don't miss out.

Are the baby bow knot headbands safe for newborns and young babies?

Our Baby Bow Knot Headbands are designed with a gentle, stretchy fit that sits comfortably on bub's head without being too tight. As with all baby accessories, we recommend supervised use only and removing the headband during sleep. They're perfect for photo sessions, outings, and everyday cuteness.

What is the 2.5 TOG sleeping bag best suited for?

A 2.5 TOG sleeping bag is ideal for cooler Australian nights and winter temperatures, generally suited for room temperatures between 16–20°C. Our Baby Bamboo Sleeping Bag in Horizon Blue is made from beautifully soft bamboo fabric that helps regulate your baby's temperature naturally. It fits bubs from newborn through to 18 months, making it a fantastic long-lasting investment.

What materials are used in these baby products?

We're passionate about using gentle, high-quality materials that are kind to delicate baby skin. Our sleeping bags are crafted from premium bamboo fabric, which is naturally hypoallergenic, breathable, and silky soft. Each product listing includes full material details so you can shop with confidence knowing exactly what you're putting on your little one.

Do these sale items make good baby shower or newborn gifts?

Absolutely! Our Black Friday collection is perfect for stocking up on beautiful, affordable gifts. The headband range comes in gorgeous earthy tones like Sage, Mustard, and Blush, and the bamboo sleeping bag and brush set make thoughtful, practical presents. At these prices, you could put together a stunning little gift bundle without breaking the bank.

How should I wash and care for these baby essentials?

We recommend a gentle machine wash on a cold or warm cycle using a mild detergent, then laying flat or line drying to maintain softness and shape. Our bamboo sleeping bags in particular stay beautifully soft wash after wash when cared for properly. Always check the individual care label on each product for specific instructions.

Can I combine Black Friday deals with other discount codes?

Our Black Friday prices are already heavily reduced, so unfortunately additional discount codes cannot be applied to sale items. Rest assured, these are some of the best prices we offer all year on our most-loved baby essentials. If you have any questions about your order, our friendly team is always happy to help via our contact page.