[{"id":445993353438,"handle":"baby-pink-colour-collection","title":"Baby Pink Colour Collection","updated_at":"2026-04-26T14:34:42+10:00","body_html":"\u003cp\u003eSoft as a lullaby, our Baby Pink range wraps little loves in pure comfort. Each item—whether a 5-in-1 cover, dribble bib or cuddle-worthy blanket—is free from nasties and rich in style. The muted rose palette adds a gentle pop to prams, nurseries and mealtimes while staying timeless enough to pass down. Fall for the blush that makes eco-friendly parenting feel extra-special.\u003c\/p\u003e","published_at":"2025-05-12T10:40:11+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"pink"},{"column":"title","relation":"contains","condition":"tuscany"},{"column":"title","relation":"contains","condition":"sunset"},{"column":"title","relation":"contains","condition":"sundown"},{"column":"title","relation":"contains","condition":"blossom"},{"column":"title","relation":"contains","condition":"rose"},{"column":"title","relation":"contains","condition":"blush"}],"published_scope":"global"},{"id":438668591326,"handle":"black-friday-nothing-over-100","title":"Black Friday - Nothing Over $100","updated_at":"2026-04-28T21:19:12+10:00","body_html":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eZoe Sage Black Friday: Everything under $100! Shop high-quality essentials and gifts at unbeatable prices. Don’t miss out—limited-time deals await!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2024-11-12T08:55:54+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"100"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":438668361950,"handle":"black-friday-nothing-over-50","title":"Black Friday - Nothing Over $50","updated_at":"2026-04-28T21:19:12+10:00","body_html":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eZoe Sage Black Friday sale! All baby essentials under $50. Limited time only - grab these unbeatable deals while they last!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2024-11-12T08:50:05+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50"}],"published_scope":"global"},{"id":419481780446,"handle":"new-arrivals","title":"New Arrivals","updated_at":"2026-04-28T21:19:12+10:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWelcome to our New Arrivals Collection at Zoe Sage! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith an unwavering commitment to quality, innovation, and the latest trends, we're excited to present an assortment of delightful designs tailored for your precious little ones. Our latest collections harmoniously blends comfort with style, ensuring that your baby looks and feels their absolute best.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2023-08-11T22:24:05+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"stretchy"},{"column":"title","relation":"contains","condition":"dreamtime"},{"column":"title","relation":"contains","condition":"Night light"},{"column":"title","relation":"contains","condition":"Educational Sleep Trainer"},{"column":"title","relation":"contains","condition":"bubble"}],"published_scope":"global"},{"id":415966003422,"handle":"all-products","title":"Shop All Zoe Sage Products – Baby, Nursery \u0026 Parenting Essentials","updated_at":"2026-04-28T21:19:12+10:00","body_html":"\u003ch2\u003eBaby Sleep \u0026amp; Nursery Essentials\u003c\/h2\u003e\n\u003ch2\u003eFeeding \u0026amp; Travel Products\u003c\/h2\u003e\n\u003ch2\u003eClothing \u0026amp; Accessories for Babies\u003c\/h2\u003e\n\u003ch2\u003eParenting \u0026amp; Lifestyle Must-Haves\u003c\/h2\u003e\n\u003ch2\u003eGift Ideas for New Mums and Babies\u003c\/h2\u003e","published_at":"2022-11-29T11:10:58+11:00","sort_order":"alpha-asc","template_suffix":"all","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"wrapping"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"5 in 1 Multi-Use Mama Cover"},{"column":"title","relation":"not_contains","condition":"Free Gift"}],"published_scope":"global"},{"id":416830521566,"handle":"stretchy-swaddles","title":"Stretchy Swaddles","updated_at":"2026-04-21T05:24:19+10:00","body_html":"\u003ch2\u003eStretchy Organic Baby Swaddles, Designed for Better Sleep\u003c\/h2\u003e\n\u003cp\u003eSwaddling works because it recreates the snug feeling of the womb. Our stretchy baby swaddles are made from 95% GOTS-certified organic cotton and 5% spandex, creating a breathable, 4-way stretch wrap that keeps your baby feeling secure without overheating. Extra-large sizing means the swaddle grows with your baby, and bounded flat seams prevent scratches on delicate newborn skin.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Mums Choose Our Stretchy Swaddles\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGOTS certified organic cotton\u003c\/strong\u003e verified from farm to finished product, not just \"organic\" on the label\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4-way stretch\u003c\/strong\u003e makes swaddling simple, even at 3am when you're half asleep\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtra-large size\u003c\/strong\u003e fits newborns through to 3+ months without needing to size up\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces startle reflex\u003c\/strong\u003e so baby (and you) sleep longer stretches\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathable and lightweight\u003c\/strong\u003e suitable for Australian weather year-round\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlat seam construction\u003c\/strong\u003e sits smooth against skin with no rough edges\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMore Than Just a Swaddle\u003c\/h2\u003e\n\u003cp\u003eOur stretchy swaddles pull double duty. Use them as a lightweight pram blanket, a tummy time mat, a change mat cover when you're out, or a nursing cover in a pinch. Most mums tell us they grab these before anything else when leaving the house.\u003c\/p\u003e\n\u003cp\u003ePair with a matching \u003ca href=\"\/collections\/5-in-1-mama-covers\"\u003eMama Cover\u003c\/a\u003e and \u003ca href=\"\/collections\/muslin-swaddle-wraps\"\u003emuslin swaddle wrap\u003c\/a\u003e to save 20% when you buy 3+ matching items.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Swaddle with a Stretchy Wrap\u003c\/h2\u003e\n\u003cp\u003eLay the swaddle flat in a diamond shape. Fold the top corner down. Place baby with shoulders just below the fold. Wrap one side across the chest and tuck under. Bring the bottom up over the feet. Wrap the other side across and tuck. Done. The 4-way stretch gives you room to get it right without fighting the fabric. New to swaddling? Read our guide: \u003ca href=\"\/blogs\/motherhood-made-simple-the-zoe-sage-way\/how-to-swaddle-safely-common-mistakes-to-avoid\"\u003eHow to Swaddle Safely\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eWhen to Stop Swaddling\u003c\/h2\u003e\n\u003cp\u003eMost babies are ready to transition out of the swaddle between 3 and 5 months, or when they start showing signs of rolling. When that time comes, our \u003ca href=\"\/collections\/baby-sleeping-bags\"\u003esleeping bags\u003c\/a\u003e make the transition easier. Not sure when to switch? Read \u003ca href=\"\/blogs\/motherhood-made-simple-the-zoe-sage-way\/do-i-need-different-swaddles-or-sleep-bags-for-spring-nights\"\u003eswaddles vs sleeping bags for different seasons\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eBrowse \u003ca href=\"\/collections\/the-sleep-edit\"\u003eThe Sleep Edit\u003c\/a\u003e for our full curated sleep collection, or explore our \u003ca href=\"\/collections\/the-hospital-bag-edit\"\u003eHospital Bag Edit\u003c\/a\u003e if you're packing for the big day. Free shipping on orders $100+.\u003c\/p\u003e","published_at":"2023-01-16T08:54:23+11:00","sort_order":"manual","template_suffix":"stretchy-swaddles","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Stretchy Baby Swaddle"}],"published_scope":"global"},{"id":467266732254,"handle":"the-hospital-bag-edit","title":"The Hospital Bag Edit","updated_at":"2026-04-28T21:19:12+10:00","body_html":"\u003cp\u003eYou'll pack this bag three times. The first time you'll overthink it. The second time you'll panic. The third time you'll grab this list and be done in 15 minutes.\u003c\/p\u003e\n\u003cp\u003eThis edit pulls together the newborn essentials to have packed and ready before the big day. Stretchy swaddles and \u003ca href=\"\/collections\/organic-muslin-swaddle-3-packs\"\u003emuslin swaddle 3-packs\u003c\/a\u003e for baby's first hours. A nursing cover for those early feeds when you're still figuring it all out. Soft onesies, headbands, and a change mat for the hospital stay. Plus the comforters and blankets that will make the car ride home feel real.\u003c\/p\u003e\n\u003cp\u003eEverything here fits in one bag. Everything here gets used. No \"just in case\" purchases you'll lug home untouched.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Expecting mums from 36 weeks, partners helping pack, and baby shower gifts that are genuinely practical.\u003c\/p\u003e","published_at":"2026-03-23T10:37:22+11:00","sort_order":"best-selling","template_suffix":"the-hospital-bag-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Nursing Pads"},{"column":"title","relation":"contains","condition":"Nursing \u0026 Breastfeeding Cover"},{"column":"title","relation":"contains","condition":"Multi-Use Mama Cover"},{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Stretchy Baby Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Zip Growsuit Romper"},{"column":"title","relation":"contains","condition":"Baby Wash Cloths"}],"published_scope":"web"},{"id":467266830558,"handle":"the-newborn-clothing-edit","title":"The Newborn Clothing Edit","updated_at":"2026-04-27T21:20:10+10:00","body_html":"\u003cp\u003eNewborns need soft, simple and practical. They don't need 47 outfit options. They need five onesies that are easy to get on, easy to wash, and gentle on brand-new skin.\u003c\/p\u003e\n\u003cp\u003eThis edit brings together clothing essentials that prioritise function without sacrificing style. Easy-zip bamboo rompers that make 3am changes bearable. Organic cotton onesies and singlets in sizes that actually fit. Stretchy swaddle wraps for settling. Bibs, headbands, and knotted beanies to complete the look. Plus the accessories that make getting dressed less of a wrestling match.\u003c\/p\u003e\n\u003cp\u003eEverything here is designed for real life with a newborn. Soft fabrics, practical closures, and the kind of quality that survives the washing machine on repeat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Baby's first 0-12 months, hospital bag packing, and gifts that new parents will actually use.\u003c\/p\u003e","published_at":"2026-03-23T10:37:23+11:00","sort_order":"best-selling","template_suffix":"the-newborn-clothing-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Zip Growsuit Romper"},{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Stretchy Baby Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Merino Wool Newborn Cocoon"},{"column":"title","relation":"contains","condition":"Linen Bandana Dribble Bib"},{"column":"title","relation":"contains","condition":"Top Knot Headband"},{"column":"title","relation":"contains","condition":"Bow Knot Headband"},{"column":"title","relation":"contains","condition":"Knitted Oversized Topknot"}],"published_scope":"web"},{"id":467266797790,"handle":"the-sleep-edit","title":"The Sleep Edit","updated_at":"2026-04-28T21:19:12+10:00","body_html":"\u003cp\u003eGood sleep starts with the right setup. And when we say \"good sleep,\" we mean the kind where baby does three hours straight and you feel like you've conquered Everest.\u003c\/p\u003e\n\u003cp\u003eThis edit covers the sleep essentials trusted by Australian parents. Stretchy and muslin swaddles for the newborn weeks. Sleeping bags and sleep sacks for when baby graduates from the swaddle. Merino wool cocoons for cooler months. White noise machines and \u003ca href=\"\/collections\/nursery-night-lights-australia\"\u003enight lights\u003c\/a\u003e to create the perfect sleep environment. Waterproof cot sheets for the inevitable overnight surprises.\u003c\/p\u003e\n\u003cp\u003eEvery product here is chosen for safety, comfort and the kind of reliability you need when you're operating on two hours of sleep.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Newborns to 24 months, parents struggling with sleep, and anyone building a bedtime routine that works.\u003c\/p\u003e","published_at":"2026-03-23T10:37:23+11:00","sort_order":"best-selling","template_suffix":"the-sleep-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Sleeping Bag"},{"column":"title","relation":"contains","condition":"Sleep Bag"},{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Stretchy Baby Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Merino Wool Newborn Cocoon"},{"column":"title","relation":"contains","condition":"Night Light"},{"column":"title","relation":"contains","condition":"White Noise Machine"},{"column":"title","relation":"contains","condition":"Fitted Cot Sheet"},{"column":"title","relation":"contains","condition":"Cloud Bubble Baby Blanket"},{"column":"title","relation":"contains","condition":"Cotton Classic Knit Baby Blanket"}],"published_scope":"web"},{"id":419487023326,"handle":"core-collection","title":"Zoe Sage Core Collection – Baby Essentials for Every Day","updated_at":"2026-04-28T21:19:12+10:00","body_html":"\u003ch2\u003eDiscover Our Core Collection\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eZoe Sage Core Collection\u003c\/strong\u003e brings together all our essential baby products in one place. From cozy \u003cstrong\u003esleepwear and blankets\u003c\/strong\u003e to \u003cstrong\u003ecarriers, wraps, and bento boxes\u003c\/strong\u003e, every item is designed with comfort, safety, and style in mind.\u003c\/p\u003e\n\n\u003ch2\u003eQuality Products for Everyday Parenting\u003c\/h2\u003e\n\u003cp\u003eEach product in our core collection is carefully crafted from \u003cstrong\u003epremium, baby-friendly materials\u003c\/strong\u003e to make everyday life simpler and more enjoyable. Perfect for school, daycare, travel, or relaxing at home, our items are practical, durable, and parent-approved.\u003c\/p\u003e\n\n\u003ch2\u003eEverything You Need for Your Little One\u003c\/h2\u003e\n\u003cp\u003eWhether you’re shopping for \u003cstrong\u003efeeding, sleep, play, or babywearing\u003c\/strong\u003e, the Core Collection has it all. Browse our range today to find essentials that make parenting easier and keep your child happy, comfortable, and safe.\u003c\/p\u003e\n\n\u003ch2\u003eShop the Zoe Sage Core Collection\u003c\/h2\u003e\n\u003cp\u003eExplore our \u003cstrong\u003eCore Collection\u003c\/strong\u003e now and discover the full range of high-quality baby products that you and your little one will love.\u003c\/p\u003e","published_at":"2023-08-12T13:48:18+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"title","relation":"not_contains","condition":"voucher"},{"column":"title","relation":"not_contains","condition":"discount"},{"column":"title","relation":"not_contains","condition":"shipping"},{"column":"title","relation":"not_contains","condition":"gift box"},{"column":"title","relation":"not_contains","condition":"Free Gift"}],"published_scope":"global"}]
Ultra-stretchy swaddles designed to keep your baby cozy and secure. Made from our exclusive blend of 95% GOTS certified organic cotton and 5% spandex, they offer breathable comfort and are perfect for use in any temperature or season.
Our organic stretchy baby swaddles are designed to make swaddling simple, comfortable and secure for both baby and parents. Soft, breathable and beautifully stretchy, these swaddle wraps provide the perfect balance of comfort and flexibility for newborn sleep and everyday use.
Made from 95% GOTS certified organic cotton and 5% spandex, the same fabric used in our popular 5-in-1 Mama Covers, these swaddles offer gentle 4-way stretch that moves with your baby while keeping them snug and supported.
Lightweight and extra soft against delicate skin, these versatile swaddle wraps can also be used as a nursing cover, pram blanket, burp cloth or comfort wrap as your baby grows.
Features Parents Love
Extra large size: 120cm x 120cm for easy swaddling and wrapping
4-way stretch fabric: helps keep baby snug while allowing natural movement
Breathable organic cotton blend: gentle on delicate newborn skin
Durable flat bound seams: designed for everyday use
Multi-use design: swaddle wrap, nursing cover, pram blanket and more
Why Stretch Swaddles Help Babies Sleep
Swaddling helps recreate the secure feeling of the womb, allowing newborns to feel calm and comforted while reducing the startle reflex. A gentle stretch swaddle helps babies stay wrapped comfortably while supporting better, longer sleep.
The flexible fabric allows parents to wrap their baby snugly while still allowing natural movement and healthy hip positioning.
Material
95% GOTS certified organic cotton
5% spandex for gentle stretch
Care Instructions
Cold machine wash on gentle cycle. Tumble dry on low.
Stretchy Swaddles Australia Parents Love
Our organic stretchy swaddles are designed for Australian families looking for soft, breathable and practical baby essentials. The flexible cotton blend makes swaddling easier while helping babies feel calm, secure and comfortable.
Explore our full range of stretchy swaddles Australia designed for secure newborn wrapping and everyday comfort.
Fabric: GOTS Certified Organic Cotton CU 851430
This garment is GOTS Certified ( CU 851430).
GOTS Certification ensures it is organic from seed to the final garment you put on your baby. It meets the highest standards of environmental and social responsibility.
The entire supply chain follows strict GOTS standards (CU 851430) and no harmful chemicals or heavy metals are used.
Our employees are paid fairly and work in an environment with no child labour and free from discrimination.
All of our packaging minimizes plastic where possible and is made with recycled card stock.
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $7.50
Aus: Express Shipping - $10.00
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Details
Our organic stretchy baby swaddles are designed to make swaddling simple, comfortable and secure for both baby and parents. Soft, breathable and beautifully stretchy, these swaddle wraps provide the perfect balance of comfort and flexibility for newborn sleep and everyday use.
Made from 95% GOTS certified organic cotton and 5% spandex, the same fabric used in our popular 5-in-1 Mama Covers, these swaddles offer gentle 4-way stretch that moves with your baby while keeping them snug and supported.
Lightweight and extra soft against delicate skin, these versatile swaddle wraps can also be used as a nursing cover, pram blanket, burp cloth or comfort wrap as your baby grows.
Features Parents Love
Extra large size: 120cm x 120cm for easy swaddling and wrapping
4-way stretch fabric: helps keep baby snug while allowing natural movement
Breathable organic cotton blend: gentle on delicate newborn skin
Durable flat bound seams: designed for everyday use
Multi-use design: swaddle wrap, nursing cover, pram blanket and more
Why Stretch Swaddles Help Babies Sleep
Swaddling helps recreate the secure feeling of the womb, allowing newborns to feel calm and comforted while reducing the startle reflex. A gentle stretch swaddle helps babies stay wrapped comfortably while supporting better, longer sleep.
The flexible fabric allows parents to wrap their baby snugly while still allowing natural movement and healthy hip positioning.
Material
95% GOTS certified organic cotton
5% spandex for gentle stretch
Care Instructions
Cold machine wash on gentle cycle. Tumble dry on low.
Stretchy Swaddles Australia Parents Love
Our organic stretchy swaddles are designed for Australian families looking for soft, breathable and practical baby essentials. The flexible cotton blend makes swaddling easier while helping babies feel calm, secure and comfortable.
Explore our full range of stretchy swaddles Australia designed for secure newborn wrapping and everyday comfort.
Sustainability
Fabric: GOTS Certified Organic Cotton CU 851430
This garment is GOTS Certified ( CU 851430).
GOTS Certification ensures it is organic from seed to the final garment you put on your baby. It meets the highest standards of environmental and social responsibility.
The entire supply chain follows strict GOTS standards (CU 851430) and no harmful chemicals or heavy metals are used.
Our employees are paid fairly and work in an environment with no child labour and free from discrimination.
All of our packaging minimizes plastic where possible and is made with recycled card stock.
Shipping & Returns
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $7.50
Aus: Express Shipping - $10.00
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Staying Small, Caring Big
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
We may have grown, but at heart Zoe Sage is still a small, family-owned Australian brand. Every product you see has been thoughtfully developed with care, and every piece of feedback is read personally by our team, because your experience truly matters to us.
We don’t run from a big, shiny office or warehouse. Instead, we pour our energy into creating safe, beautiful, practical essentials for families, proving that even the smallest brands can make a meaningful difference in your everyday life.
