[{"id":438668591326,"handle":"black-friday-nothing-over-100","title":"Black Friday - Nothing Over $100","updated_at":"2026-07-25T21:14:23+10:00","body_html":"\u003cp\u003eBlack Friday at Zoe Sage means nothing over $100. Every single product. Real prices on the baby and maternity essentials you actually need.\u003c\/p\u003e\u003ch2\u003eWhat's Included\u003c\/h2\u003e\u003cp\u003eThis sale covers our most-loved pieces across nursing, bath time, sleep, and accessories. Stock is limited and these prices won't last.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e5-in-1 Multi-Use Nursing Cover, because one cover should do it all\u003c\/li\u003e\n\u003cli\u003eBaby Bath Bundle, everything you need for a calm, safe bath routine\u003c\/li\u003e\n\u003cli\u003eBaby Blanket and Topknot Set in Lilac, a gorgeous gift or everyday essential\u003c\/li\u003e\n\u003cli\u003eBaby Blanket and Topknot Set in Merino, soft, breathable, and built to last\u003c\/li\u003e\n\u003cli\u003eBaby Bow Knot Headband in Blush, a sweet little finishing touch\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Shop Now\u003c\/h2\u003e\u003cp\u003eThese are not clearance items. This is our full collection at Black Friday prices. Everything is under $100, no codes needed, no minimums required.\u003c\/p\u003e\u003cp\u003ePerfect timing to stock up on gifts. Baby showers, newborn arrivals, Christmas, all covered in one shop.\u003c\/p\u003e\u003ch2\u003eBuilt for Australian Families\u003c\/h2\u003e\u003cp\u003eEvery product is chosen with real mums in mind. Practical, beautiful, and made to handle the mess and magic of early parenthood.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNursing covers that work for breastfeeding and beyond\u003c\/li\u003e\n\u003cli\u003eSoft merino and cotton blends gentle on newborn skin\u003c\/li\u003e\n\u003cli\u003eBath bundles that take the guesswork out of bath time\u003c\/li\u003e\n\u003cli\u003eAccessories that make the sweetest gifts\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow Long Does the Sale Last\u003c\/h2\u003e\u003cp\u003eBlack Friday stock moves fast. Once sizes and styles sell out, they are gone. No rain checks, no restocks during the sale period.\u003c\/p\u003e\u003cp\u003eAdd to cart now and check out when you are ready. Your cart holds your picks while stock lasts.\u003c\/p\u003e\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2024-11-12T08:55:54+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"100"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":438668361950,"handle":"black-friday-nothing-over-50","title":"Black Friday - Nothing Over $50","updated_at":"2026-07-25T21:14:23+10:00","body_html":"\u003cp\u003eBlack Friday at Zoe Sage means nothing over $50. Real savings on the baby essentials you actually use, for a limited time only.\u003c\/p\u003e\u003ch2\u003eWhat's in the Sale\u003c\/h2\u003e\u003cp\u003eFrom cosy sleeping bags to sweet little accessories, every single item in this collection is capped at $50. No codes needed. No fine print. Just good products at honest prices.\u003c\/p\u003e\u003ch2\u003eSleep Sorted\u003c\/h2\u003e\u003cp\u003eThe Baby Bamboo Sleeping Bag in Horizon Blue is one of our most-loved pieces. Here's why mums keep coming back for it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e2.5 TOG rating, perfect for cooler nights\u003c\/li\u003e\n\u003cli\u003eFits babies from 0 to 18 months\u003c\/li\u003e\n\u003cli\u003eMade from soft bamboo fabric, gentle on sensitive skin\u003c\/li\u003e\n\u003cli\u003eEasy zip for nappy changes in the dark\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eLittle Extras Worth Grabbing\u003c\/h2\u003e\u003cp\u003eOur Baby Bow Knot Headbands are the kind of small thing that makes an outfit. Available in four colours to mix and match.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlush, a soft and classic pick for everyday wear\u003c\/li\u003e\n\u003cli\u003eChambray, cool and understated\u003c\/li\u003e\n\u003cli\u003eMustard, a warm tone that works across all seasons\u003c\/li\u003e\n\u003cli\u003eOlive, earthy and versatile\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThey make great gift add-ons too. Tuck one in with a sleeping bag and you have a thoughtful present sorted.\u003c\/p\u003e\u003ch2\u003eShop Before It's Gone\u003c\/h2\u003e\u003cp\u003eThis sale is live for a limited time only. Stock moves fast during Black Friday, so if something catches your eye, don't wait on it. Once sizes and colours sell out, that's it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAll items $50 or under, no exceptions\u003c\/li\u003e\n\u003cli\u003eNo discount code required at checkout\u003c\/li\u003e\n\u003cli\u003ePrices apply while stock lasts\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2024-11-12T08:50:05+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50"}],"published_scope":"global"},{"id":419481780446,"handle":"new-arrivals","title":"New Arrivals","updated_at":"2026-07-25T21:14:23+10:00","body_html":"\u003cp\u003eThe latest new arrivals are here, and they are worth the scroll. Fresh styles and soft essentials added regularly, so there is always something new to discover for your little one.\u003c\/p\u003e\u003ch2\u003eWhat's New Right Now\u003c\/h2\u003e\u003cp\u003eThis season we are loving the Cloud Bubble Baby Blanket. It comes in five colours that feel as good as they look.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFrench Vanilla, a warm and creamy neutral that works with everything\u003c\/li\u003e\n\u003cli\u003eIvory, clean and classic for any nursery palette\u003c\/li\u003e\n\u003cli\u003eWillow Green, a soft earthy tone that feels grounded and gentle\u003c\/li\u003e\n\u003cli\u003eSea Glass, a cool muted blue-green that is quietly beautiful\u003c\/li\u003e\n\u003cli\u003eTuscany, a dusty warm terracotta for something a little different\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy the Cloud Bubble Blanket\u003c\/h2\u003e\u003cp\u003eThe texture is the first thing you will notice. Soft, tactile and satisfying to touch. Babies love the sensory feel and parents love how it looks draped over a pram or bassinet.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGenerous size for wrapping, layering or tummy time\u003c\/li\u003e\n\u003cli\u003eLightweight enough for warmer months, cosy enough for cooler evenings\u003c\/li\u003e\n\u003cli\u003eDesigned to stay soft wash after wash\u003c\/li\u003e\n\u003cli\u003eNeutral tones that suit any nursery or change table\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eA Practical Gift, Every Time\u003c\/h2\u003e\u003cp\u003eStuck on what to buy for a new mum? A baby blanket is one of those gifts that actually gets used. Every day, multiple times. It is not tucked away in a drawer. It travels in the nappy bag, drapes over the car seat and becomes a familiar comfort for baby.\u003c\/p\u003e\u003cp\u003eThe Cloud Bubble Blanket wraps beautifully for gifting too. Simple, considered and genuinely useful.\u003c\/p\u003e\u003ch2\u003eShop New Arrivals Often\u003c\/h2\u003e\u003cp\u003eThis collection updates regularly. New colours, new styles and new essentials are added as they come in. Bookmark this page or sign up to hear about drops first.\u003c\/p\u003e\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2023-08-11T22:24:05+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"stretchy"},{"column":"title","relation":"contains","condition":"dreamtime"},{"column":"title","relation":"contains","condition":"Night light"},{"column":"title","relation":"contains","condition":"Educational Sleep Trainer"},{"column":"title","relation":"contains","condition":"bubble"},{"column":"title","relation":"contains","condition":"Bento"},{"column":"title","relation":"contains","condition":"Classic Knit"}],"published_scope":"global"},{"id":415966003422,"handle":"all-products","title":"Shop All Zoe Sage Products – Baby, Nursery \u0026 Parenting Essentials","updated_at":"2026-07-25T22:56:55+10:00","body_html":"\u003cp\u003eBrowse all Zoe Sage products and find baby, nursery and parenting essentials designed to make life a little easier. From the newborn days through to toddler life, everything here is built for real families.\u003c\/p\u003e\n\n\u003ch2\u003eGear Up for Every Stage\u003c\/h2\u003e\n\u003cp\u003eWhether you're expecting or already in the thick of it, this collection covers the must-haves. Soft accessories, practical nursing covers, cosy blankets and more. All in one place.\u003c\/p\u003e\n\n\u003ch2\u003eTop Picks Right Now\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e5-in-1 Multi-Use Nursing Cover. Works as a cover, wrap, scarf, capsule cover and change mat cover. One piece that does it all.\u003c\/li\u003e\n\u003cli\u003eBaby Bath Bundle. Everything you need for bath time in a single set. Simple, gentle and ready to go.\u003c\/li\u003e\n\u003cli\u003eBaby Blanket and Topknot Sets. Available in Lilac and Merino. Soft enough for newborn skin and beautiful enough to gift.\u003c\/li\u003e\n\u003cli\u003eBaby Bow Knot Headband in Blush. A sweet finishing touch for any outfit. Stretchy and comfortable for little heads.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBaby Clothing and Accessories\u003c\/h2\u003e\n\u003cp\u003eThe small things matter. Soft headbands, topknots and blanket sets that are gentle on delicate skin. Easy to mix, match and layer.\u003c\/p\u003e\n\n\u003ch2\u003eNursery and Bath Essentials\u003c\/h2\u003e\n\u003cp\u003eA calm nursery and a smooth bath routine make a big difference. Stock up on the basics so you're always prepared, not scrambling.\u003c\/p\u003e\n\n\u003ch2\u003eFeeding and Nursing\u003c\/h2\u003e\n\u003cp\u003eNursing in public doesn't have to be stressful. The right cover gives you comfort and confidence wherever you are.\u003c\/p\u003e\n\n\u003ch2\u003eGift Ideas for New Mums and Babies\u003c\/h2\u003e\n\u003cp\u003eStuck on what to buy? Blanket and topknot sets make a gorgeous gift. So does the bath bundle. Practical, beautiful and something a new mum will actually use.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSuitable from newborn\u003c\/li\u003e\n\u003cli\u003eThoughtfully designed for Australian families\u003c\/li\u003e\n\u003cli\u003eSoft, quality materials throughout\u003c\/li\u003e\n\u003cli\u003eGreat for gifting or treating yourself\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2022-11-29T11:10:58+11:00","sort_order":"alpha-asc","template_suffix":"all","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"wrapping"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"5 in 1 Multi-Use Mama Cover"},{"column":"title","relation":"not_contains","condition":"Free Gift"}],"published_scope":"global"},{"id":416830521566,"handle":"stretchy-swaddles","title":"Stretchy Swaddles","updated_at":"2026-07-25T21:14:23+10:00","body_html":"\u003cp\u003eStretchy swaddles that actually stay put. Made from GOTS certified organic cotton with just enough spandex to give a snug, womb-like wrap your newborn will settle into quickly.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Stretchy Swaddle Wraps Work\u003c\/h2\u003e\n\u003cp\u003eA good stretch swaddle wrap moves with your baby instead of fighting them. The 4-way stretch fabric hugs without pinching, so little arms stay tucked and the startle reflex gets a chance to calm down. That means longer stretches of sleep for everyone.\u003c\/p\u003e\n\n\u003ch2\u003eWhat Makes These Swaddles Different\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGOTS certified organic cotton.\u003c\/strong\u003e Verified from farm to finished product, so nothing harmful sits against newborn skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4-way stretch fabric.\u003c\/strong\u003e Wraps flat every time, even at 2am when you are half asleep.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtra-large sizing.\u003c\/strong\u003e Grows with your baby well past the newborn stage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBound flat seams.\u003c\/strong\u003e No rough edges, no scratching on delicate skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathable construction.\u003c\/strong\u003e Designed for Australian conditions, warm or cool.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eColours Made for Australian Nurseries\u003c\/h2\u003e\n\u003cp\u003eEach stretchy baby swaddle comes in a print or tone that feels at home in an Australian setting. Gumnut Blossoms and Blue Gum Leaf bring a soft botanical feel. Savannah Rust, Storm Grey, and Sunset suit any nursery palette without going loud. Mix and match a few so you always have a clean one ready.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use a Stretchy Baby Swaddle Wrap\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLay the swaddle flat in a diamond shape.\u003c\/li\u003e\n\u003cli\u003eFold the top corner down and place your baby with shoulders at the fold.\u003c\/li\u003e\n\u003cli\u003eWrap one side across the body and tuck behind the back.\u003c\/li\u003e\n\u003cli\u003eBring the bottom up over the feet, then wrap the remaining side across and tuck securely.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe stretch does the work. No pins, no clips, no complicated folds to remember.\u003c\/p\u003e\n\n\u003ch2\u003eSafe Swaddling Tips\u003c\/h2\u003e\n\u003cp\u003eAlways place a swaddled baby on their back to sleep. Stop swaddling once your baby shows signs of rolling. Keep the hips loose so legs can sit in a natural frog position. When in doubt, check current safe sleep guidelines from Red Nose Australia.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2023-01-16T08:54:23+11:00","sort_order":"manual","template_suffix":"stretchy-swaddles","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Stretchy Baby Swaddle"}],"published_scope":"global"},{"id":467266732254,"handle":"the-hospital-bag-edit","title":"The Hospital Bag Edit","updated_at":"2026-07-25T21:14:23+10:00","body_html":"\u003cp\u003eThe Hospital Bag Edit takes the guesswork out of packing. These are the pieces that actually earn their place in your bag.\u003c\/p\u003e\n\n\u003ch2\u003eWhat to Pack for Baby\u003c\/h2\u003e\n\u003cp\u003eNewborns need far less than most lists suggest. Start with the basics that work hard from the very first hour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStretchy swaddle wraps in Sage Green and Oat, soft on brand new skin and simple to use when sleep is in short supply\u003c\/li\u003e\n\u003cli\u003eOrganic muslin wash cloths in Dusty Dunes and Lavender Blush, gentle enough for a newborn's face and useful for every little mess\u003c\/li\u003e\n\u003cli\u003eBoth come in neutral, beautiful colours that photograph well too\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat to Pack for You\u003c\/h2\u003e\n\u003cp\u003eYour comfort matters just as much. Pack a few things that support your body in those first days.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWashable bamboo nursing pads keep you comfortable and dry between feeds\u003c\/li\u003e\n\u003cli\u003eThe 8-pack means you have enough to rotate without constantly washing\u003c\/li\u003e\n\u003cli\u003eBamboo is naturally soft, breathable, and kind to sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Pack It Right\u003c\/h2\u003e\n\u003cp\u003eKeep your hospital bag simple and organised. You want to find things fast when the moment comes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePack baby essentials in one pouch, yours in another\u003c\/li\u003e\n\u003cli\u003eWash and fold everything before your due date so it is ready to go\u003c\/li\u003e\n\u003cli\u003eTwo swaddles, one set of wash cloths, and your nursing pads cover the core needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy These Products\u003c\/h2\u003e\n\u003cp\u003eEvery item in this edit is chosen for those first raw, tender days. Organic where it counts. Practical in every detail. Nothing fussy, nothing wasteful.\u003c\/p\u003e\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-03-23T10:37:22+11:00","sort_order":"best-selling","template_suffix":"the-hospital-bag-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Nursing Pads"},{"column":"title","relation":"contains","condition":"Nursing \u0026 Breastfeeding Cover"},{"column":"title","relation":"contains","condition":"Multi-Use Mama Cover"},{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Stretchy Baby Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Zip Growsuit Romper"},{"column":"title","relation":"contains","condition":"Baby Wash Cloths"}],"published_scope":"web"},{"id":467266830558,"handle":"the-newborn-clothing-edit","title":"The Newborn Clothing Edit","updated_at":"2026-07-25T21:14:23+10:00","body_html":"\u003cp\u003eThe Newborn Clothing Edit brings together soft, practical pieces built for those first precious weeks. Simple to use, gentle on new skin, and designed to actually work.\u003c\/p\u003e\n\n\u003ch2\u003eSwaddles That Stay Put\u003c\/h2\u003e\n\u003cp\u003eSwaddling is one of the most effective ways to help a newborn feel secure and sleep longer. The right wrap makes all the difference.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStretchy Baby Swaddle Wraps in Sage Green, Oat, and Sunset move with your baby without coming undone mid-sleep\u003c\/li\u003e\n\u003cli\u003eThe stretch fabric holds firm so you get a snug, safe wrap every time\u003c\/li\u003e\n\u003cli\u003eOrganic Cotton Muslin Swaddle Wraps in Sage Green and Oat are lightweight and breathable for warmer days\u003c\/li\u003e\n\u003cli\u003eMuslin wraps also double as a pram cover, nursing cover, or change mat layer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy These Fabrics\u003c\/h2\u003e\n\u003cp\u003eNewborn skin is sensitive. Every fabric in this edit is chosen with that in mind.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOrganic cotton muslin is soft, pre-washed, and gets softer with every wash\u003c\/li\u003e\n\u003cli\u003eStretchy fabric gives gentle, even pressure that mimics the feeling of being held\u003c\/li\u003e\n\u003cli\u003eBoth options are free from harsh finishes and safe against delicate skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eColours Worth Choosing\u003c\/h2\u003e\n\u003cp\u003eThe palette is calm and cohesive. Sage Green, Oat, and Sunset work across genders and photograph beautifully. Easy to mix, easy to gift.\u003c\/p\u003e\n\n\u003ch2\u003eWhat to Grab First\u003c\/h2\u003e\n\u003cp\u003eNot sure where to start? A stretchy wrap and a muslin wrap cover most situations. One for cooler nights, one for warmer days. Both pack flat and wash easily, which matters more than it sounds in those early weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGreat for hospital bags, newborn hampers, and first-time mums\u003c\/li\u003e\n\u003cli\u003eA thoughtful baby shower gift that gets used from day one\u003c\/li\u003e\n\u003cli\u003eSized generously to last beyond the newborn stage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-03-23T10:37:23+11:00","sort_order":"best-selling","template_suffix":"the-newborn-clothing-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Zip Growsuit Romper"},{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Stretchy Baby Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Merino Wool Newborn Cocoon"},{"column":"title","relation":"contains","condition":"Linen Bandana Dribble Bib"},{"column":"title","relation":"contains","condition":"Top Knot Headband"},{"column":"title","relation":"contains","condition":"Bow Knot Headband"},{"column":"title","relation":"contains","condition":"Knitted Oversized Topknot"}],"published_scope":"web"},{"id":467266797790,"handle":"the-sleep-edit","title":"The Sleep Edit","updated_at":"2026-07-25T21:14:23+10:00","body_html":"\u003cp\u003eThe Sleep Edit brings together the baby sleep essentials that actually make a difference. Swaddles, night lights, and everything in between to help your little one settle and stay asleep.\u003c\/p\u003e\n\n\u003ch2\u003eSwaddles That Work\u003c\/h2\u003e\n\u003cp\u003eA good swaddle can change everything in the early weeks. The stretchy wraps in this edit are soft, snug, and forgiving for tired hands doing a midnight wrap-up. Available in Sage Green, Oat, and Sunset so you can pick a colour that suits your nursery.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStretchy fabric with gentle give so baby feels secure\u003c\/li\u003e\n\u003cli\u003eSized to last through the newborn and early infant stage\u003c\/li\u003e\n\u003cli\u003eEasy to wash and quick to dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eNight Lights for a Calm Sleep Space\u003c\/h2\u003e\n\u003cp\u003eThe right light makes a real difference at 3am. Our LED night lights are USB rechargeable and touch controlled, so there is no fumbling for switches during a feed or nappy change. Choose from the Cloud or Capybara designs, both giving a warm, soft glow that will not overstimulate a settling baby.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUSB rechargeable, no batteries needed\u003c\/li\u003e\n\u003cli\u003eTouch control for easy one-handed use\u003c\/li\u003e\n\u003cli\u003eWarm light that keeps the room calm at night\u003c\/li\u003e\n\u003cli\u003eCompact and portable, moves easily between rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBuilding a Sleep Routine\u003c\/h2\u003e\n\u003cp\u003eA consistent sleep environment helps babies learn when it is time to wind down. Pairing a swaddle with a warm, dim night light gives your baby the same cues every single night. Simple signals that say sleep is coming.\u003c\/p\u003e\n\u003cp\u003eThese products are a good starting point whether you have a brand new newborn or a baby who is just starting to find a rhythm. Pick what suits your stage and build from there.\u003c\/p\u003e\n\n\u003ch2\u003eWhy These Picks Made the Edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePractical for everyday use, not just for show\u003c\/li\u003e\n\u003cli\u003eThoughtfully designed with both baby and mum in mind\u003c\/li\u003e\n\u003cli\u003eTrusted by Australian parents in real homes\u003c\/li\u003e\n\u003cli\u003eEasy to gift or keep for yourself\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-03-23T10:37:23+11:00","sort_order":"best-selling","template_suffix":"the-sleep-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Sleeping Bag"},{"column":"title","relation":"contains","condition":"Sleep Bag"},{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Stretchy Baby Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Merino Wool Newborn Cocoon"},{"column":"title","relation":"contains","condition":"Night Light"},{"column":"title","relation":"contains","condition":"White Noise Machine"},{"column":"title","relation":"contains","condition":"Fitted Cot Sheet"},{"column":"title","relation":"contains","condition":"Cloud Bubble Baby Blanket"},{"column":"title","relation":"contains","condition":"Cotton Classic Knit Baby Blanket"}],"published_scope":"web"},{"id":1125378293982,"handle":"wholesale-eligible","title":"Wholesale Eligible","updated_at":"2026-07-25T21:14:23+10:00","body_html":"\u003cp\u003eWholesale eligible products from Zoe Sage, curated for stockists looking to bring quality baby and maternity essentials to their customers. Every item in this collection is available at wholesale pricing for approved retail partners.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's Available\u003c\/h2\u003e\n\u003cp\u003eThis collection covers the everyday essentials that parents actually reach for. From feeding and nursing through to bath time and beyond, these are the products that earn repeat customers.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby Brush and Comb Set, 3pc\u003c\/strong\u003e - Gentle bristles designed for newborn scalps. A nursery staple that sells itself.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-in-1 Multi-Use Nursing Cover, Mama Cover\u003c\/strong\u003e - One cover, five uses. Works as a nursing cover, car seat cover, shopping trolley cover, pram cover, and infinity scarf.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Muslin Burp Cloths, Dusty Dunes 5 Pack\u003c\/strong\u003e - Soft, absorbent, and sized generously. Mums buy these in multiples.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashable Bamboo Nursing Pads, Silk, 8pk\u003c\/strong\u003e - Reusable nursing pads with a smooth bamboo-silk feel. A strong seller for eco-conscious customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilicone Baby Feeding Set, 11pc Bundle, Chino\u003c\/strong\u003e - A complete set covering all the feeding basics. High perceived value makes this an easy gift purchase.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Stock Zoe Sage\u003c\/h2\u003e\n\u003cp\u003eThese products are built around real parenting needs. Practical, well-designed, and presented in packaging that looks good on shelf and online.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eConsistent quality across every batch\u003c\/li\u003e\n\u003cli\u003eNeutral, contemporary colourways that suit a wide range of store aesthetics\u003c\/li\u003e\n\u003cli\u003eProducts that encourage repeat purchases and word-of-mouth referrals\u003c\/li\u003e\n\u003cli\u003eSuitable for independent boutiques, gift stores, and maternity retailers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow Wholesale Works\u003c\/h2\u003e\n\u003cp\u003eWholesale pricing is applied automatically for approved accounts. If you are not yet approved, reach out through the wholesale enquiry form to get started. Orders are fulfilled and shipped from Australia, keeping lead times tight for local stockists.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMinimum order quantities apply per product\u003c\/li\u003e\n\u003cli\u003ePricing and terms confirmed at account approval\u003c\/li\u003e\n\u003cli\u003eNew lines added to this collection as they become available\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-05-12T11:49:15+10:00","sort_order":"most-relevant","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"wholesale-eligible"}],"published_scope":"web"},{"id":419487023326,"handle":"core-collection","title":"Zoe Sage Core Collection – Baby Essentials for Every Day","updated_at":"2026-07-25T21:14:23+10:00","body_html":"\u003cp\u003eBaby essentials for every day, all in one place. These are the products that earn a permanent spot on the change table, the nursing chair, and the bedside table.\u003c\/p\u003e\n\n\u003ch2\u003eBuilt for the Everyday Bits\u003c\/h2\u003e\n\u003cp\u003eParenting is full of small moments that go smoother with the right gear. The Core Collection covers the basics you reach for again and again, from morning routines to middle-of-the-night feeds.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Find Here\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby Brush \u0026amp; Comb Set (3pc)\u003c\/strong\u003e , gentle on newborn hair and sensitive scalps, made to last\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-in-1 Multi-Use Nursing Cover\u003c\/strong\u003e , doubles as a car seat cover, shopping trolley cover, pram cover, and infinity scarf\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashable Bamboo Nursing Pads (8pk)\u003c\/strong\u003e , soft, absorbent, and far kinder on skin than disposables\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Muslin Baby Wash Cloths (5pk)\u003c\/strong\u003e , ultra-soft for newborn skin, great for bath time and on-the-go clean-ups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLED Cloud Night Light\u003c\/strong\u003e , rechargeable, touch-controlled, and dim enough to keep night feeds calm without fully waking anyone up\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eGood Materials, Everyday Prices\u003c\/h2\u003e\n\u003cp\u003eEvery piece is chosen with real use in mind. Soft fabrics. Easy care. Designs that hold up after dozens of washes. Nothing fussy, nothing wasteful.\u003c\/p\u003e\n\n\u003ch2\u003eGreat for Gifting Too\u003c\/h2\u003e\n\u003cp\u003ePulling together a new baby gift? These essentials mix and match beautifully. Practical enough for parents who have everything, lovely enough to wrap up and give.\u003c\/p\u003e\n\n\u003ch2\u003eMade for Australian Families\u003c\/h2\u003e\n\u003cp\u003eWhether you're a first-time mum figuring out what you actually need, or adding to a collection that's already working well for you, these are the everyday pieces worth having on hand.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2023-08-12T13:48:18+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"title","relation":"not_contains","condition":"voucher"},{"column":"title","relation":"not_contains","condition":"discount"},{"column":"title","relation":"not_contains","condition":"shipping"},{"column":"title","relation":"not_contains","condition":"gift box"},{"column":"title","relation":"not_contains","condition":"Free Gift"}],"published_scope":"global"}]
Ultra-stretchy swaddles designed to keep your baby cozy and secure. Made from our exclusive blend of 95% GOTS certified organic cotton and 5% spandex, they offer breathable comfort and are perfect for use in any temperature or season.
Our organic stretchy baby swaddles are designed to make swaddling simple, comfortable and secure for both baby and parents. Soft, breathable and beautifully stretchy, these swaddle wraps provide the perfect balance of comfort and flexibility for newborn sleep and everyday use.
Made from 95% GOTS certified organic cotton and 5% spandex, the same fabric used in our popular 5-in-1 Mama Covers, these swaddles offer gentle 4-way stretch that moves with your baby while keeping them snug and supported.
Lightweight and extra soft against delicate skin, these versatile swaddle wraps can also be used as a nursing cover, pram blanket, burp cloth or comfort wrap as your baby grows.
Features Parents Love
Extra large size: 120cm x 120cm for easy swaddling and wrapping
4-way stretch fabric: helps keep baby snug while allowing natural movement
Breathable organic cotton blend: gentle on delicate newborn skin
Durable flat bound seams: designed for everyday use
Multi-use design: swaddle wrap, nursing cover, pram blanket and more
Why Stretch Swaddles Help Babies Sleep
Swaddling helps recreate the secure feeling of the womb, allowing newborns to feel calm and comforted while reducing the startle reflex. A gentle stretch swaddle helps babies stay wrapped comfortably while supporting better, longer sleep.
The flexible fabric allows parents to wrap their baby snugly while still allowing natural movement and healthy hip positioning.
Material
95% GOTS certified organic cotton
5% spandex for gentle stretch
Care Instructions
Cold machine wash on gentle cycle. Tumble dry on low.
Stretchy Swaddles Australia Parents Love
Our organic stretchy swaddles are designed for Australian families looking for soft, breathable and practical baby essentials. The flexible cotton blend makes swaddling easier while helping babies feel calm, secure and comfortable.
Explore our full range of stretchy swaddles Australia designed for secure newborn wrapping and everyday comfort.
Fabric: GOTS Certified Organic Cotton CU 851430
This garment is GOTS Certified ( CU 851430).
GOTS Certification ensures it is organic from seed to the final garment you put on your baby. It meets the highest standards of environmental and social responsibility.
The entire supply chain follows strict GOTS standards (CU 851430) and no harmful chemicals or heavy metals are used.
Our employees are paid fairly and work in an environment with no child labour and free from discrimination.
All of our packaging minimizes plastic where possible and is made with recycled card stock.
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $8.75
Aus: Express Shipping - $11.25
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Details
Our organic stretchy baby swaddles are designed to make swaddling simple, comfortable and secure for both baby and parents. Soft, breathable and beautifully stretchy, these swaddle wraps provide the perfect balance of comfort and flexibility for newborn sleep and everyday use.
Made from 95% GOTS certified organic cotton and 5% spandex, the same fabric used in our popular 5-in-1 Mama Covers, these swaddles offer gentle 4-way stretch that moves with your baby while keeping them snug and supported.
Lightweight and extra soft against delicate skin, these versatile swaddle wraps can also be used as a nursing cover, pram blanket, burp cloth or comfort wrap as your baby grows.
Features Parents Love
Extra large size: 120cm x 120cm for easy swaddling and wrapping
4-way stretch fabric: helps keep baby snug while allowing natural movement
Breathable organic cotton blend: gentle on delicate newborn skin
Durable flat bound seams: designed for everyday use
Multi-use design: swaddle wrap, nursing cover, pram blanket and more
Why Stretch Swaddles Help Babies Sleep
Swaddling helps recreate the secure feeling of the womb, allowing newborns to feel calm and comforted while reducing the startle reflex. A gentle stretch swaddle helps babies stay wrapped comfortably while supporting better, longer sleep.
The flexible fabric allows parents to wrap their baby snugly while still allowing natural movement and healthy hip positioning.
Material
95% GOTS certified organic cotton
5% spandex for gentle stretch
Care Instructions
Cold machine wash on gentle cycle. Tumble dry on low.
Stretchy Swaddles Australia Parents Love
Our organic stretchy swaddles are designed for Australian families looking for soft, breathable and practical baby essentials. The flexible cotton blend makes swaddling easier while helping babies feel calm, secure and comfortable.
Explore our full range of stretchy swaddles Australia designed for secure newborn wrapping and everyday comfort.
Sustainability
Fabric: GOTS Certified Organic Cotton CU 851430
This garment is GOTS Certified ( CU 851430).
GOTS Certification ensures it is organic from seed to the final garment you put on your baby. It meets the highest standards of environmental and social responsibility.
The entire supply chain follows strict GOTS standards (CU 851430) and no harmful chemicals or heavy metals are used.
Our employees are paid fairly and work in an environment with no child labour and free from discrimination.
All of our packaging minimizes plastic where possible and is made with recycled card stock.
Shipping & Returns
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $8.75
Aus: Express Shipping - $11.25
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
We may have grown, but at heart Zoe Sage is still a small, family-owned Australian brand. Every product you see has been thoughtfully developed with care, and every piece of feedback is read personally by our team, because your experience truly matters to us.
We don’t run from a big, shiny office or warehouse. Instead, we pour our energy into creating safe, beautiful, practical essentials for families, proving that even the smallest brands can make a meaningful difference in your everyday life.
