Soft White Collection

Absolutely. Every piece is chosen with newborns in mind, from BPA-free silicone to soft bamboo and cotton knits. Each product page lists its exact materials and care, so you know just what is touching your baby's skin.

We know white can feel daunting with a little one! Our bamboo wash cloths, towels and nursing pads are all machine washable—just pop them in a gentle cold or warm cycle with a mild, eco-friendly detergent. Avoid bleach, as it can break down natural fibres over time. Most of our knitted blankets and comforters are also machine washable on a wool or delicate cycle, and they hold their colour beautifully wash after wash.

Bamboo is incredibly soft against delicate skin, making it a dream for bath towels, wash cloths and nursing pads. It's also highly breathable and moisture-wicking, so bub stays comfortable in Australia's warmer climate.

To learn more about the benefits of this gentle fibre, read why we love bamboo in our baby products.

Our Goose Comforter and Knitted Lovey Comforter are designed as supervised security items for cuddles, settling and sensory comfort. In line with Red Nose Australia's safe sleep guidelines, we recommend keeping comforters out of the cot during unsupervised sleep for babies under seven months. They're lightweight and breathable by design, but always use your judgement and follow current safe-sleep advice.

They're perfect for gifting! The soft white and cream palette is completely gender-neutral and suits any nursery style, so you never have to worry about choosing the wrong colour. Pair a Cotton Classic Knit Blanket with a Knitted Lovey Comforter or bundle our Bamboo Bath Towel with the Wash Cloth 6 Pack for a gorgeous, ready-to-wrap gift set that any new parent will love.

This organic cotton cover is an incredibly versatile must-have for your nappy bag. It works as a breastfeeding cover, pram cover, baby car seat cover, infinity scarf and high chair cover—all in one piece. The Ebony Ivory Stripe fits right into the Soft White aesthetic while giving you discreet, breathable coverage wherever you are. It's one of our most popular pieces for on-the-go Aussie mums.

For more clever ways to put it to work, see our guide to 5 ways to use your Mama Cover.

Our Washable Bamboo Nursing Pads are softer, more absorbent and far kinder to both your skin and the environment than single-use disposables. Each eight-pack gives you plenty for rotation between washes, saving you money and reducing landfill waste significantly over your breastfeeding journey. They feature a slim, contoured shape that sits discreetly under clothing and can be machine washed on a gentle cycle with your other bamboo items.