[{"id":410670399710,"handle":"baby-boba-wraps-australia","title":"Baby Boba Wraps Australia | Organic Hands-Free Baby Carriers","updated_at":"2026-06-18T03:24:00+10:00","body_html":"\u003cp\u003eThe \u003cstrong\u003eBoba wrap\u003c\/strong\u003e is one of the most trusted baby carriers in Australia, and it's easy to see why. Soft, stretchy fabric. Simple to tie. Newborn-ready from day one.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Parents Love the Boba Wrap\u003c\/h2\u003e\n\u003cp\u003eBabywearing does more than free up your hands. It supports healthy hip and spine development, calms unsettled babies, and keeps your newborn close during those early weeks. The Boba wrap distributes your baby's weight evenly across your body, so you stay comfortable too.\u003c\/p\u003e\n\n\u003ch2\u003eThe Boba Wrap Collection\u003c\/h2\u003e\n\u003cp\u003eChoose from a range of styles and fabrics to suit your lifestyle.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoba Standard Wrap\u003c\/strong\u003e , a classic stretchy wrap in Sage Green and Grey. Ideal for newborns and babies up to 15kg.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoba Organic Serenity Wrap\u003c\/strong\u003e , made from organic cotton for a softer, more breathable carry. A great pick if you want a natural fibre next to your baby's skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoba Bliss Carrier\u003c\/strong\u003e , a structured option for parents who want the closeness of a wrap without the tying. Available in Grey and Black.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho Is the Boba Wrap Best For?\u003c\/h2\u003e\n\u003cp\u003eThe Boba wrap carrier suits parents from birth onwards. It's especially popular with newborn mums who want skin-to-skin contact while staying hands-free. The fabric is forgiving and adjustable, so it fits a wide range of body types without needing extra accessories.\u003c\/p\u003e\n\n\u003ch2\u003eTips for Getting Started\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePractice the wrap before your baby arrives so tying feels natural.\u003c\/li\u003e\n\u003cli\u003eUse a mirror or watch a short video the first few times.\u003c\/li\u003e\n\u003cli\u003eKeep the fabric snug and your baby's chin off their chest.\u003c\/li\u003e\n\u003cli\u003eAlways check that you can see your baby's face at all times.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eColours and Styles Available\u003c\/h2\u003e\n\u003cp\u003eThe collection includes Sage Green, Grey, and Black. Simple, neutral tones that work with everyday outfits and don't show wear. If you're after an organic baby wrap carrier, the Serenity Wrap in Black is a popular choice.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2022-07-21T14:07:24+10:00","sort_order":"best-selling","template_suffix":"boba-wraps","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"boba"}],"published_scope":"global"},{"id":401134715102,"handle":"baby-carriers-wraps","title":"Baby Carriers \u0026 Wraps","updated_at":"2026-06-15T21:14:15+10:00","body_html":"\u003cp\u003eFrom the first newborn cuddle to toddler hikes, a good baby carrier keeps your hands free and your bub close. Our range covers stretchy wraps for newborns through to structured ergonomic carriers for older babies, all from trusted brands designed with safety, comfort and easy use in mind.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Mums Choose Our Baby Carriers and Wraps\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNewborn-safe from day one.\u003c\/strong\u003e Stretchy wraps support tiny necks and keep baby in the natural M-shape recommended for healthy hip development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eErgonomic for you too.\u003c\/strong\u003e Wide waistbands and padded shoulders distribute weight evenly so you can wear baby for longer without backache.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuckle or wrap, your call.\u003c\/strong\u003e Quick-clip carriers for the school run, soft wraps for cuddles and naps. Pick what suits your day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHip-healthy carry position.\u003c\/strong\u003e Knee-to-knee fabric support keeps baby's hips in the safe ergonomic position recommended by paediatric organisations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight, breathable fabrics.\u003c\/strong\u003e Designed for Aussie summers — no sweaty, overheated bub or mum.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to learn.\u003c\/strong\u003e Most mums get the hang of our wraps in 5 minutes, with online video guides included.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWrap vs Buckle Carrier — Which is Right?\u003c\/h2\u003e\n\u003cp\u003eBoth keep baby close, but they suit different stages and personalities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStretchy wraps\u003c\/strong\u003e (like the Boba Standard Wrap) are perfect for newborns and small babies. Soft, snug and womb-like, they're our go-to for the first six months. Wrap once in the morning, pop baby in and out all day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStructured buckle carriers\u003c\/strong\u003e (like the Boba Bliss) are quicker to put on and better for older babies, longer outings, and dads who'd rather not learn to wrap. Hybrids like the Boba Bliss bridge both — wrap-soft against your body, buckle-quick to get on.\u003c\/p\u003e\n\n\u003ch2\u003eChoosing the Right Carrier for Your Baby's Age\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNewborn to 3 months:\u003c\/strong\u003e Stretchy wrap (lightweight, snug, womb-like).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3 to 9 months:\u003c\/strong\u003e Wrap or hybrid carrier (more support, easier to put on).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9 months to toddler:\u003c\/strong\u003e Structured buckle carrier with back-carry option for hikes and longer days out.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eCare and Sizing\u003c\/h2\u003e\n\u003cp\u003eAll our carriers are machine washable on a gentle cycle. One-size-fits-most designs adjust for petite to plus-size mums and dads. Check the individual product pages for weight ranges, fit videos and detailed care instructions.\u003c\/p\u003e\n\n\u003ch2\u003eComplete the Set\u003c\/h2\u003e\n\u003cp\u003ePair your carrier with a \u003ca href=\"\/collections\/5-in-1-mama-covers\"\u003eMama Cover\u003c\/a\u003e for shade, privacy and breastfeeding on the go. Browse \u003ca href=\"\/collections\/the-out-and-about-edit\"\u003eThe Out \u0026amp; About Edit\u003c\/a\u003e for everything that goes in the nappy bag. Free shipping on Australian orders over $100.\u003c\/p\u003e","published_at":"2022-02-04T19:25:57+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"baby wrap"},{"column":"title","relation":"contains","condition":"carrier"}],"published_scope":"global"},{"id":398668234974,"handle":"wraps","title":"Baby Wraps – Ergonomic, Comfortable Baby Carriers","updated_at":"2026-06-15T21:14:15+10:00","body_html":"\u003ch2\u003eErgonomic Baby Wraps for Comfort and Safety\u003c\/h2\u003e\n\u003cp\u003eOur \u003cstrong\u003ebaby wraps\u003c\/strong\u003e are designed to keep your little one cozy while giving parents hands-free convenience. Soft, breathable, and adjustable, these wraps provide ergonomic support for both baby and parent.\u003c\/p\u003e\n\n\u003ch2\u003eVariety of Wraps and Carriers\u003c\/h2\u003e\n\u003cp\u003eExplore our range of \u003cstrong\u003eBoba Classic, Serenity, Bliss\u003c\/strong\u003e, and hybrid wrap-style carriers. Whether you prefer a simple cotton wrap or a versatile buckle hybrid, there’s a perfect wrap for every parent and baby.\u003c\/p\u003e\n\n\u003ch2\u003eSafe, Comfortable, and Easy to Use\u003c\/h2\u003e\n\u003cp\u003eOur wraps distribute weight evenly for long-term comfort, are gentle on delicate skin, and provide secure support. Adjustable designs grow with your baby, making them practical for newborns and toddlers alike.\u003c\/p\u003e\n\n\u003ch2\u003eShop Baby Wraps\u003c\/h2\u003e\n\u003cp\u003eDiscover our \u003cstrong\u003ecollection of ergonomic baby wraps\u003c\/strong\u003e today and enjoy comfortable, safe, and hands-free babywearing for you and your little one.\u003c\/p\u003e","published_at":"2021-12-21T09:29:35+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"carrier"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":445883941086,"handle":"boba-bliss-carrier","title":"Boba Bliss Carrier – Wrap-Style Hybrid Baby Carrier","updated_at":"2026-06-15T21:14:15+10:00","body_html":"\u003ch2\u003eWrap-Style Hybrid Baby Carrier\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eBoba Bliss Carrier\u003c\/strong\u003e is a versatile wrap-style hybrid carrier designed for comfort, support, and hands-free parenting. Perfect for newborns and toddlers, it combines the ease of a buckle carrier with the cozy feel of a wrap.\u003c\/p\u003e\n\n\u003ch2\u003eComfortable and Supportive\u003c\/h2\u003e\n\u003cp\u003eDesigned with both parent and baby in mind, the Boba Bliss Carrier distributes weight evenly for comfortable wear during long walks or daily errands. Soft, breathable materials ensure your baby stays cozy while you stay comfortable.\u003c\/p\u003e\n\n\u003ch2\u003eSafe and Easy to Use\u003c\/h2\u003e\n\u003cp\u003eWith secure buckles and adjustable straps, the carrier offers a snug, safe fit for babies of all sizes. The wrap-style design makes it easy to put on, take off, and adjust, giving parents confidence and convenience.\u003c\/p\u003e\n\n\u003ch2\u003eStylish and Practical\u003c\/h2\u003e\n\u003cp\u003eAvailable in a range of colors, the Boba Bliss Carrier is perfect for parents who want both function and style. Ideal for babywearing at home, on walks, or running errands, it’s a practical addition to any parenting toolkit.\u003c\/p\u003e\n\n\u003ch2\u003eShop Boba Bliss Carrier\u003c\/h2\u003e\n\u003cp\u003eExplore our \u003cstrong\u003eBoba Bliss Carrier\u003c\/strong\u003e collection today and enjoy comfortable, safe, and stylish babywearing for you and your little one.\u003c\/p\u003e","published_at":"2025-05-07T15:06:38+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Boba Bliss Carrier"}],"published_scope":"global"},{"id":398476083422,"handle":"baby-products-sale","title":"Sale \u0026 Last Chance","updated_at":"2026-06-16T19:11:46+10:00","body_html":"\u003cp\u003eZoe Sage sale picks are here, and stock is genuinely limited. These are real products at real discounts, not leftovers. Grab them before they're gone.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's in the Sale\u003c\/h2\u003e\n\u003cp\u003eRight now the collection includes some everyday favourites at reduced prices.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlossom Handmade Bamboo Reusable Breast Pads, soft, washable, and kind to sensitive skin\u003c\/li\u003e\n\u003cli\u003ePortable Nappy Change Clutch in four prints, Zebra Crossing, Green Envy, Just Peachy, and Gridlock Grey\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe nappy clutch is one of those products you use every single day. It fits a couple of nappies, wipes, and a change mat without the bulk of a full bag. Perfect for quick trips, daycare runs, or keeping in the car.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Reusable Breast Pads Are Worth It\u003c\/h2\u003e\n\u003cp\u003eDisposable breast pads add up fast. The bamboo reusable pads are gentle enough for newborn-stage sensitivity and wash easily. A small swap that saves money over time.\u003c\/p\u003e\n\n\u003ch2\u003eLast Chance Means Last Chance\u003c\/h2\u003e\n\u003cp\u003eThese baby products on sale won't be restocked once they're gone. No rain checks, no backorders. If you've had your eye on something, now is the time.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDiscounted baby essentials while stock lasts\u003c\/li\u003e\n\u003cli\u003eNo need to wait for a seasonal sale event\u003c\/li\u003e\n\u003cli\u003eSizes and prints are selling through fast\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eGood Gear at a Lower Price\u003c\/h2\u003e\n\u003cp\u003eEvery product in this collection meets the same standard as the full-price range. The discount reflects end-of-line or limited remaining stock, not a drop in quality. You're getting the same thoughtfully made baby essentials, just at a better price.\u003c\/p\u003e\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2021-12-17T07:51:13+11:00","sort_order":"price-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"variant_compare_at_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"voucher"},{"column":"title","relation":"not_contains","condition":"discount"},{"column":"title","relation":"not_contains","condition":"shipping"},{"column":"title","relation":"not_contains","condition":"gift box"},{"column":"title","relation":"not_contains","condition":"bundle"}],"published_scope":"global"},{"id":415966003422,"handle":"all-products","title":"Shop All Zoe Sage Products – Baby, Nursery \u0026 Parenting Essentials","updated_at":"2026-06-19T21:15:29+10:00","body_html":"\u003cp\u003eBrowse all Zoe Sage products and find baby, nursery and parenting essentials designed to make life a little easier. From the newborn days through to toddler life, everything here is built for real families.\u003c\/p\u003e\n\n\u003ch2\u003eGear Up for Every Stage\u003c\/h2\u003e\n\u003cp\u003eWhether you're expecting or already in the thick of it, this collection covers the must-haves. Soft accessories, practical nursing covers, cosy blankets and more. All in one place.\u003c\/p\u003e\n\n\u003ch2\u003eTop Picks Right Now\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e5-in-1 Multi-Use Nursing Cover. Works as a cover, wrap, scarf, capsule cover and change mat cover. One piece that does it all.\u003c\/li\u003e\n\u003cli\u003eBaby Bath Bundle. Everything you need for bath time in a single set. Simple, gentle and ready to go.\u003c\/li\u003e\n\u003cli\u003eBaby Blanket and Topknot Sets. Available in Lilac and Merino. Soft enough for newborn skin and beautiful enough to gift.\u003c\/li\u003e\n\u003cli\u003eBaby Bow Knot Headband in Blush. A sweet finishing touch for any outfit. Stretchy and comfortable for little heads.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBaby Clothing and Accessories\u003c\/h2\u003e\n\u003cp\u003eThe small things matter. Soft headbands, topknots and blanket sets that are gentle on delicate skin. Easy to mix, match and layer.\u003c\/p\u003e\n\n\u003ch2\u003eNursery and Bath Essentials\u003c\/h2\u003e\n\u003cp\u003eA calm nursery and a smooth bath routine make a big difference. Stock up on the basics so you're always prepared, not scrambling.\u003c\/p\u003e\n\n\u003ch2\u003eFeeding and Nursing\u003c\/h2\u003e\n\u003cp\u003eNursing in public doesn't have to be stressful. The right cover gives you comfort and confidence wherever you are.\u003c\/p\u003e\n\n\u003ch2\u003eGift Ideas for New Mums and Babies\u003c\/h2\u003e\n\u003cp\u003eStuck on what to buy? Blanket and topknot sets make a gorgeous gift. So does the bath bundle. Practical, beautiful and something a new mum will actually use.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSuitable from newborn\u003c\/li\u003e\n\u003cli\u003eThoughtfully designed for Australian families\u003c\/li\u003e\n\u003cli\u003eSoft, quality materials throughout\u003c\/li\u003e\n\u003cli\u003eGreat for gifting or treating yourself\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2022-11-29T11:10:58+11:00","sort_order":"alpha-asc","template_suffix":"all","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"wrapping"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"5 in 1 Multi-Use Mama Cover"},{"column":"title","relation":"not_contains","condition":"Free Gift"}],"published_scope":"global"},{"id":467266863326,"handle":"the-out-and-about-edit","title":"The Out \u0026 About Edit","updated_at":"2026-06-19T21:15:29+10:00","body_html":"\u003cp\u003eThe Out \u0026amp; About Edit is your shortlist of baby essentials built for real life outside the house. Carriers, swaddles, and sleep tools that actually travel well.\u003c\/p\u003e\n\n\u003ch2\u003eMade for Wherever the Day Takes You\u003c\/h2\u003e\n\u003cp\u003eGetting out the door with a baby is a skill. The right gear makes it faster, lighter, and a whole lot less stressful. These picks are chosen for parents who move.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's Inside the Edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Cotton Muslin Swaddle Wraps\u003c\/strong\u003e in Sage Green, Oat, and Sunset. Breathable, soft, and endlessly useful. Use them as a swaddle, a pram cover, a nursing wrap, or a change mat layer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortable Baby White Noise Machine and Night Light\u003c\/strong\u003e. Compact enough for your nappy bag. Helps your baby settle in unfamiliar places, whether that's a cafe, a car, or a friend's house.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoba Standard Wrap Baby Carrier in Sage Green\u003c\/strong\u003e. Keeps your baby close while your hands stay free. Great for errands, walks, and the witching hour when nothing else works.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy These Products\u003c\/h2\u003e\n\u003cp\u003eEvery item in this edit earns its place in your bag. Nothing bulky. Nothing fussy. These are the things you'll actually reach for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight and packable for life on the go\u003c\/li\u003e\n\u003cli\u003eOrganic cotton options that are gentle on newborn skin\u003c\/li\u003e\n\u003cli\u003eNeutral colours that mix, match, and go with everything\u003c\/li\u003e\n\u003cli\u003eProducts that multitask so you carry less\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFor Mums, Dads, and Anyone Doing the School Run\u003c\/h2\u003e\n\u003cp\u003eThis edit works for solo outings, family days out, and everything in between. The swaddle wraps are a particular favourite. Mums use them for feeds on the go. Dads use them as a quick burp cloth. Grandparents borrow them and never give them back.\u003c\/p\u003e\n\u003cp\u003eThe white noise machine is small but mighty. Pop it on the pram or clip it to a car seat. It signals sleep time no matter where you are, which means more settled naps and fewer overtired meltdowns in the car park.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-03-23T10:37:24+11:00","sort_order":"best-selling","template_suffix":"the-out-about-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Boba"},{"column":"title","relation":"contains","condition":"Nappy Change Clutch"},{"column":"title","relation":"contains","condition":"Pram Bag"},{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"White Noise Machine"}],"published_scope":"web"}]
The newest & comfiest Boba baby carrier to hit the market has arrived, The Boba Bliss!
The Boba Bliss range of baby carriers is sure to wow all new parents! Easy to use with a buckle-and-go system, but with all the comfort and closeness of the best-selling Boba wrap. Keeping your hands free and baby safe always able to find the perfect fit.
Soft and stretchy, made from an all new durable and sturdy cotton blend knit fabric for baby wearing.
This baby wrap carrier comfortably wraps babies from a newborn baby to 16kg and is a one size fits all and creates a custom fit every time for your growing baby! The intelligent fabric will cling perfectly to the contours of your body and your baby and the four way stretch will provide flexibility, adjustability and real support.
The Boba Bliss has been certified hip healthy by the International Hip Dysplasia Institute and its comfortable and soothing for both the wearer and baby carrying positions. Always find your perfect fit, style and baby carrier harmony in the best baby wrap carrier
The Boba Bliss wrap baby carrier has many amazing features for safe baby wearing including:
Crossed straps for even weight distribution when carrying your baby
Soft, moldable waistband
Padded led openings for baby's comfort
Smart loops for easy coverage adjustment
SIngle position inward-facing carry
Breastfeeding friendly
Machine Washable
Materials:
Materials
92% Cotton, 8% Spandex Cotton Blend Knit Fabric
Care
Spot clean using a mild detergent. Machine Washable when absolutely necessary using cold water and a mild detergent Air dry - do not machine dry Do not bleach Please refer to care label or instruction booklet for further instructions Not following the proper care may result in fading or bleeding of your carrier
Size Chart:
Use from birth to around 18 months (3.2kg to 16kg)
One size fits all (Adjustable)
We have tried the Boba Bliss on some of our team members have have found the smallest the Boba Bliss fits is a women's size 8 and it also fits a 6.9ft male.
Shoulder strap adjustment from 50-100cm in height.
Waistband adjustment 60 - 145 cm
All Boba products are certified Hip Healthy by the International Hip Dysplasia Institute. The Boba Bliss is no exception as it enables optimal support in your little one's natural ergonomic position through all stages! 
The combination of an elastic knit fabric and a woven canvas makes the most out of the stretchiness of the panel and encourages baby to assume the optimal spread squat position spontaneously!
We're looking to get those little hips supported with fabric from knee to knee, and their back covered up to the back of the neck.
The Bliss encourages and supports baby's natural position of froggy legs and a gently rounded spine.
One size fits all‚ a perfect carrier for petite & plus size parents alike!
Weight capacity 3.2 to 16kg.
Shoulder strap adjustment from 50-100 cm.
Waistband adjustment 60 - 145 cm.
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $7.50
Aus: Express Shipping - $10.00
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Details
The newest & comfiest Boba baby carrier to hit the market has arrived, The Boba Bliss!
The Boba Bliss range of baby carriers is sure to wow all new parents! Easy to use with a buckle-and-go system, but with all the comfort and closeness of the best-selling Boba wrap. Keeping your hands free and baby safe always able to find the perfect fit.
Soft and stretchy, made from an all new durable and sturdy cotton blend knit fabric for baby wearing.
This baby wrap carrier comfortably wraps babies from a newborn baby to 16kg and is a one size fits all and creates a custom fit every time for your growing baby! The intelligent fabric will cling perfectly to the contours of your body and your baby and the four way stretch will provide flexibility, adjustability and real support.
The Boba Bliss has been certified hip healthy by the International Hip Dysplasia Institute and its comfortable and soothing for both the wearer and baby carrying positions. Always find your perfect fit, style and baby carrier harmony in the best baby wrap carrier
The Boba Bliss wrap baby carrier has many amazing features for safe baby wearing including:
Crossed straps for even weight distribution when carrying your baby
Soft, moldable waistband
Padded led openings for baby's comfort
Smart loops for easy coverage adjustment
SIngle position inward-facing carry
Breastfeeding friendly
Machine Washable
Materials:
Materials
92% Cotton, 8% Spandex Cotton Blend Knit Fabric
Care
Spot clean using a mild detergent. Machine Washable when absolutely necessary using cold water and a mild detergent Air dry - do not machine dry Do not bleach Please refer to care label or instruction booklet for further instructions Not following the proper care may result in fading or bleeding of your carrier
Size Chart:
Use from birth to around 18 months (3.2kg to 16kg)
One size fits all (Adjustable)
We have tried the Boba Bliss on some of our team members have have found the smallest the Boba Bliss fits is a women's size 8 and it also fits a 6.9ft male.
Shoulder strap adjustment from 50-100cm in height.
Waistband adjustment 60 - 145 cm
Ergonomic & Hip Healthy
All Boba products are certified Hip Healthy by the International Hip Dysplasia Institute. The Boba Bliss is no exception as it enables optimal support in your little one's natural ergonomic position through all stages! 
The combination of an elastic knit fabric and a woven canvas makes the most out of the stretchiness of the panel and encourages baby to assume the optimal spread squat position spontaneously!
We're looking to get those little hips supported with fabric from knee to knee, and their back covered up to the back of the neck.
The Bliss encourages and supports baby's natural position of froggy legs and a gently rounded spine.
Perfect Fit Every Time
One size fits all‚ a perfect carrier for petite & plus size parents alike!
Weight capacity 3.2 to 16kg.
Shoulder strap adjustment from 50-100 cm.
Waistband adjustment 60 - 145 cm.
Shipping & Returns
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $7.50
Aus: Express Shipping - $10.00
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Why A Boba Bliss Carrier
Experience the best of both worlds with our Ultimate Baby Wrap Carrier, featuring patented technology that combines the softness and comfort of the Boba Wrap with the convenience of a buckle baby carrier. No tying required, just click and go!
Certified Hip Healthy
Promotes Bonding
Machine Washable
Breast Feeding Friendly
Ultimate Comfort
A design like no other carrier
You can slip it on in seconds—no need for a university degree to learn how to tie it, and no hassle with clips or buckles.
So comfy you’ll wear all day
With our 92% Organic Cotton, 8% Spandex. Soft, but sturdy, stretchy yet supportive will mould perfectly to fit you and your baby.
Get more done on the go
Heading out for lunch with friends, getting things done around the house, or just taking a walk.
Safest way to carry your baby
Endorsed by the International Hip Dysplasia Institute, the Boba Bliss carrier provides the healthiest support for your baby's developing hips.
Perfect comfort & containment in: 1-2-3!
It’s the perfect choice for parents looking for a straightforward way to hold their babies close, no wrapping required!
With three buckles only, wearing your little one in the Bliss is a snap!
How to choose the right Boba
Boba Classic Wrap
Our cozy, adjustable wrap for timeless comfort.
Boba Serenity Wrap
A light, cool, and breathable version of the classic wrap.
Boba Bliss Carrier
A wrap-style effortless buckle hybrid baby carrier.
Boba X
Our micro adjustable carrier that gives you and your baby a perfect fit from birth to preschool
Frequently Asked Questions:
What age and weight is the Boba Bliss carrier suitable for?
The Boba Bliss is designed for babies from birth up to around 18 months, with a weight range of 3.2–16 kg (7–35 lb)
Can I use the Boba Bliss with a newborn?
Yes. It’s made for use from birth, and many retailers recommend the “newborn hack” (folding the waistband) to help get a snug, high, supported fit for smaller babies
What carry positions does the Boba Bliss support?
The Boba Bliss is designed for a front, inward-facing carry only (the “heart-to-heart” position).
Will the Boba Bliss fit petite and plus-size parents?
It’s marketed as one size fits most with a 60–145 cm waistband and 50–100 cm shoulder strap adjustment.
Is the Boba Bliss hip-healthy / ergonomic?
Yes, t's described as hip-healthy/certified hip healthy and is designed to support baby knee-to-knee with knees at or above hip level (the classic ergonomic “M” position guidance).
How do I wash and care for the Boba Bliss carrier?
For best longevity: spot clean when you can, and if needed machine wash cold with a mild detergent, then air dry (avoid bleach and machine drying).
Does the Boba Bliss require tying, and is it breastfeeding friendly?
No tying, it's a buckle-and-go hybrid wrap carrier (click, adjust, and you’re set). Many parents also use it as breastfeeding friendly once baby is safely positioned and supported.
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
We may have grown, but at heart Zoe Sage is still a small, family-owned Australian brand. Every product you see has been thoughtfully developed with care, and every piece of feedback is read personally by our team, because your experience truly matters to us.
We don’t run from a big, shiny office or warehouse. Instead, we pour our energy into creating safe, beautiful, practical essentials for families, proving that even the smallest brands can make a meaningful difference in your everyday life.
