[{"id":445993582814,"handle":"beige-neutrals-colour-collection","title":"Beige Neutrals Colour Collection","updated_at":"2026-07-09T21:16:55+10:00","body_html":"\u003cp\u003eA beige swaddle is one of the most-reached-for items in those early weeks. This collection brings together soft oat tones, warm stones and natural textures for a calm, cohesive nursery look.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Neutral Baby Pieces Work So Hard\u003c\/h2\u003e\n\u003cp\u003eBeige and oat tones mix and match without any effort. They layer beautifully, photograph well, and never clash with other pieces you already own. Buy once and use across multiple children, no matter their gender.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You Will Find in This Collection\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStretchy Baby Swaddle Wrap in Oat. A soft, forgiving fabric that is easy to use from day one, even with tired hands at 3am.\u003c\/li\u003e\n\u003cli\u003eOrganic Cotton Muslin Swaddle Wrap in Oat. Lightweight and breathable, ideal for Australian summers and warmer nurseries.\u003c\/li\u003e\n\u003cli\u003eMulti-Use Nursing and Breastfeeding Cover in Oat. Doubles as a pram cover and provides easy coverage wherever you are.\u003c\/li\u003e\n\u003cli\u003eCotton Classic Knit Baby Blanket in Merino. A timeless layer for the pram, cot or play mat.\u003c\/li\u003e\n\u003cli\u003eBoba Organic Serenity Wrap Baby Carrier in Stone. Keeps baby close and your hands free, in a tone that goes with everything.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBuilt for Real Life With a Baby\u003c\/h2\u003e\n\u003cp\u003eEvery piece here is chosen to be genuinely useful, not just pretty. Soft fabrics that are easy to wash. Colours that stay looking good after many cycles. Shapes and sizes that suit newborns through to older babies.\u003c\/p\u003e\n\u003cp\u003eNeutral does not mean boring. It means organised, versatile and easy to put together on no sleep.\u003c\/p\u003e\n\n\u003ch2\u003eGift Ideas in Beige and Oat\u003c\/h2\u003e\n\u003cp\u003eUnsure what to buy a new mum? A beige swaddle wrap or a soft knit blanket in oat is a safe, beautiful choice every time. These tones suit any nursery and feel considered without being over the top. Add a nursing cover and you have a gift set that will genuinely get used.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2025-05-12T10:45:04+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"oat"},{"column":"title","relation":"contains","condition":"nougat"},{"column":"title","relation":"contains","condition":"stone"},{"column":"title","relation":"contains","condition":"french vanilla"},{"column":"title","relation":"contains","condition":"merino"},{"column":"title","relation":"contains","condition":"sandrift"},{"column":"title","relation":"contains","condition":"wheat"},{"column":"title","relation":"contains","condition":"taupe"},{"column":"title","relation":"contains","condition":"chip"}],"published_scope":"global"},{"id":438668361950,"handle":"black-friday-nothing-over-50","title":"Black Friday - Nothing Over $50","updated_at":"2026-07-09T21:16:55+10:00","body_html":"\u003cp\u003eBlack Friday at Zoe Sage means nothing over $50. Real savings on the baby essentials you actually use, for a limited time only.\u003c\/p\u003e\u003ch2\u003eWhat's in the Sale\u003c\/h2\u003e\u003cp\u003eFrom cosy sleeping bags to sweet little accessories, every single item in this collection is capped at $50. No codes needed. No fine print. Just good products at honest prices.\u003c\/p\u003e\u003ch2\u003eSleep Sorted\u003c\/h2\u003e\u003cp\u003eThe Baby Bamboo Sleeping Bag in Horizon Blue is one of our most-loved pieces. Here's why mums keep coming back for it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e2.5 TOG rating, perfect for cooler nights\u003c\/li\u003e\n\u003cli\u003eFits babies from 0 to 18 months\u003c\/li\u003e\n\u003cli\u003eMade from soft bamboo fabric, gentle on sensitive skin\u003c\/li\u003e\n\u003cli\u003eEasy zip for nappy changes in the dark\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eLittle Extras Worth Grabbing\u003c\/h2\u003e\u003cp\u003eOur Baby Bow Knot Headbands are the kind of small thing that makes an outfit. Available in four colours to mix and match.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlush, a soft and classic pick for everyday wear\u003c\/li\u003e\n\u003cli\u003eChambray, cool and understated\u003c\/li\u003e\n\u003cli\u003eMustard, a warm tone that works across all seasons\u003c\/li\u003e\n\u003cli\u003eOlive, earthy and versatile\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThey make great gift add-ons too. Tuck one in with a sleeping bag and you have a thoughtful present sorted.\u003c\/p\u003e\u003ch2\u003eShop Before It's Gone\u003c\/h2\u003e\u003cp\u003eThis sale is live for a limited time only. Stock moves fast during Black Friday, so if something catches your eye, don't wait on it. Once sizes and colours sell out, that's it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAll items $50 or under, no exceptions\u003c\/li\u003e\n\u003cli\u003eNo discount code required at checkout\u003c\/li\u003e\n\u003cli\u003ePrices apply while stock lasts\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2024-11-12T08:50:05+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50"}],"published_scope":"global"},{"id":398667448542,"handle":"cotton-knit-baby-blankets","title":"Cotton Knit Baby Blankets","updated_at":"2026-07-08T21:14:26+10:00","body_html":"\u003cp\u003eA good cotton baby blanket does a lot of work. Soft enough for newborn skin, breathable enough for warm Australian nights, and sturdy enough to survive the wash cycle on repeat.\u003c\/p\u003e\n\n\u003ch2\u003e100% Cotton, Every Time\u003c\/h2\u003e\n\u003cp\u003eEach blanket in this collection is knitted from 100% cotton. No synthetic blends, no shortcuts. Cotton regulates temperature naturally, which matters when a baby cannot tell you they are too hot. It also gets softer with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eFive Colours Worth Having\u003c\/h2\u003e\n\u003cp\u003eThe Cotton Classic Knit Baby Blanket comes in five colours to suit any nursery palette.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWillow Green, a soft eucalyptus tone\u003c\/li\u003e\n\u003cli\u003eMocha, warm and neutral\u003c\/li\u003e\n\u003cli\u003ePlum, a gentle dusty purple\u003c\/li\u003e\n\u003cli\u003eCarousel Pink, a classic light pink baby blanket shade\u003c\/li\u003e\n\u003cli\u003eMilk, clean and timeless\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAll five work as nursery staples or as gifts. Hard to go wrong with any of them.\u003c\/p\u003e\n\n\u003ch2\u003eBuilt for Everyday Use\u003c\/h2\u003e\n\u003cp\u003eThese blankets are not decorative. They are made to be used every single day. The open knit construction keeps air moving, so there is no overheating during sleep or cuddle time. The weight is light enough to layer but cosy enough to use on its own.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGreat for swaddling newborns\u003c\/li\u003e\n\u003cli\u003eUseful as a pram cover in cooler weather\u003c\/li\u003e\n\u003cli\u003eWorks as a play mat underlay or tummy time surface\u003c\/li\u003e\n\u003cli\u003eEasy to fold into a nappy bag without bulk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eA Practical Gift for New Mums\u003c\/h2\u003e\n\u003cp\u003eIf you are shopping for a baby shower or a newborn gift, a cotton knit blanket is one of the most useful things you can give. New mums go through them constantly. Having a few on rotation means there is always a clean one ready. These come presented well and feel considered without being over the top.\u003c\/p\u003e\n\n\u003ch2\u003eCare Is Simple\u003c\/h2\u003e\n\u003cp\u003eMachine wash cold, tumble dry low or lay flat to dry. The cotton holds its shape and colour well over time. No special treatment needed.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2021-12-21T09:29:30+11:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Cotton Classic Knit Baby Blanket"}],"published_scope":"global","image":{"created_at":"2024-10-02T07:57:33+10:00","alt":null,"width":500,"height":500,"src":"\/\/www.zoesage.com.au\/cdn\/shop\/collections\/DSC_7840_SQ_Re-size.jpg?v=1727819854"}},{"id":456923414750,"handle":"baby-room-nursery-essentials-australia","title":"Nursery \u0026 Baby Room Essentials Australia","updated_at":"2026-07-09T21:16:55+10:00","body_html":"\u003cp\u003eZoe Sage nursery essentials make it easier to create a calm, sleep-friendly space your baby will love from day one. Every piece is chosen for real-life usefulness, not just looks.\u003c\/p\u003e\n\n\u003ch2\u003eEverything Your Nursery Actually Needs\u003c\/h2\u003e\n\u003cp\u003eA good nursery works hard. It settles babies, supports routines, and makes the middle-of-the-night moments a little easier. These are the pieces that do exactly that.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNight lights\u003c\/strong\u003e with soft, dimmable glow so you can check on bub without full wake-ups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite noise machines\u003c\/strong\u003e that block household sounds and cue sleep time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby brush and comb sets\u003c\/strong\u003e gentle enough for newborn hair and sensitive scalps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKnit baby blankets\u003c\/strong\u003e in breathable merino cotton for layering through the seasons\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eNight Lights Babies and Parents Both Love\u003c\/h2\u003e\n\u003cp\u003eThe cloud and capybara LED night lights are USB rechargeable and touch controlled. Tap once to turn on, tap again to adjust brightness. No fumbling with switches at 3am. Soft enough not to disturb sleep, bright enough to see what you are doing.\u003c\/p\u003e\n\n\u003ch2\u003eWhite Noise for Better Baby Sleep\u003c\/h2\u003e\n\u003cp\u003eThe portable white noise machine doubles as a night light. It runs on rechargeable battery so it travels easily, from the nursery to the car to Grandma's place. Consistent sound cues help babies settle faster and stay asleep longer.\u003c\/p\u003e\n\n\u003ch2\u003eThe Little Details That Make a Big Difference\u003c\/h2\u003e\n\u003cp\u003eA baby brush and comb set is one of those things you reach for every single day. The three-piece set is sized for tiny heads, with bristles soft enough for cradle cap-prone scalps. The merino cotton knit blanket is a nursery staple. Breathable, warm, and gets softer with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eThoughtfully Chosen, Easy to Shop\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePractical picks that work from newborn through toddler years\u003c\/li\u003e\n\u003cli\u003eNeutral styles that suit any nursery colour palette\u003c\/li\u003e\n\u003cli\u003eGifts that new mums genuinely find useful\u003c\/li\u003e\n\u003cli\u003eCompact designs that work in small nurseries and shared rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2025-10-09T11:20:03+11:00","sort_order":"best-selling","template_suffix":"baby-room-nursery","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"night light"},{"column":"title","relation":"contains","condition":"cot organisers"},{"column":"title","relation":"contains","condition":"baby brush"},{"column":"title","relation":"contains","condition":"Baby blanket"},{"column":"title","relation":"contains","condition":"Goose Comforter"},{"column":"title","relation":"contains","condition":"Knitted Lovey Comforter"},{"column":"title","relation":"contains","condition":"waterproof"}],"published_scope":"global"},{"id":456926101726,"handle":"organic-cotton-baby-blankets-australia","title":"Organic Cotton Baby Blankets – Soft \u0026 Sustainable","updated_at":"2026-07-08T21:14:26+10:00","body_html":"\u003cp\u003eA quality baby blanket cotton parents reach for again and again. Zoe Sage cotton blankets are knitted from 100% organic cotton, soft enough for newborn skin and breathable through every Australian season.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Cotton Works Year Round\u003c\/h2\u003e\n\u003cp\u003eCotton naturally regulates temperature. That means cooler in summer, warmer on cool nights. No synthetic fibres, no harsh finishes. Just a simple, breathable knit that moves with your baby.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% organic cotton knit construction\u003c\/li\u003e\n\u003cli\u003eBreathable weave suits all seasons\u003c\/li\u003e\n\u003cli\u003eGentle on sensitive and newborn skin\u003c\/li\u003e\n\u003cli\u003eEasy care, machine washable\u003c\/li\u003e\n\u003cli\u003eGets softer with every wash\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBaby Blankets Australia Mums Actually Use\u003c\/h2\u003e\n\u003cp\u003eThese are not decorative. They get used at every nap, in the pram, on the play mat and at the change table. The classic knit holds its shape and stays looking neat wash after wash.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWorks as a pram cover, wrap, or cot layer\u003c\/li\u003e\n\u003cli\u003eGenerous size fits a bassinet or cot\u003c\/li\u003e\n\u003cli\u003eAvailable in five colours to suit any nursery palette\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eColours in This Collection\u003c\/h2\u003e\n\u003cp\u003eChoose from Baby Blue, Blossom, Carousel Pink, Dove Grey, and Flamingo Pink. Each shade is kept soft and nursery-friendly. They all pair well together if you want to stock up or give as a gift set.\u003c\/p\u003e\n\n\u003ch2\u003eA Reliable Newborn Gift\u003c\/h2\u003e\n\u003cp\u003eIf you need a baby gift that is practical and lovely, a cotton baby blanket is always the right call. Box it on its own or pair it with other Zoe Sage essentials. A gift that gets used from day one is always appreciated.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable from newborn\u003c\/li\u003e\n\u003cli\u003ePresents beautifully for gifting\u003c\/li\u003e\n\u003cli\u003eA classic that never dates\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2025-10-09T14:52:52+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Cotton Classic Knit Baby Blanket"},{"column":"title","relation":"contains","condition":"Cloud Bubble Blanket"}],"published_scope":"global"},{"id":467266765022,"handle":"the-nursery-edit","title":"The Nursery Edit","updated_at":"2026-07-09T21:16:55+10:00","body_html":"\u003cp\u003eThe Nursery Edit is a carefully chosen collection of baby room essentials designed to help little ones sleep and settle with ease. From soft night lights to cosy knit blankets, every piece earns its place in the nursery.\u003c\/p\u003e\n\n\u003ch2\u003eGentle Light for Night Feeds and Settling\u003c\/h2\u003e\n\u003cp\u003eA soft glow makes a real difference at 3am. The touch-control LED night lights in this collection are USB rechargeable, so no hunting for batteries when you need them most. Choose from the Cloud, Duck or Capybara designs. Each one is warm and dim enough to check on bub without fully waking them.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eTouch control for quick, quiet adjustments\u003c\/li\u003e\n\u003cli\u003eUSB rechargeable, no batteries needed\u003c\/li\u003e\n\u003cli\u003eSoft warm glow safe for sensitive eyes\u003c\/li\u003e\n\u003cli\u003eCompact designs that sit neatly on a shelf or bedside table\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhite Noise for Deeper Sleep\u003c\/h2\u003e\n\u003cp\u003eThe portable white noise machine doubles as a night light, giving you two nursery must-haves in one. It is compact enough to travel with you, so sleep routines stay consistent at home or away.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003ePortable and lightweight for travel\u003c\/li\u003e\n\u003cli\u003eBuilt-in night light for added comfort\u003c\/li\u003e\n\u003cli\u003eHelps mask household noise during naps and overnight sleep\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eCosy Layers Bub Will Love\u003c\/h2\u003e\n\u003cp\u003eThe Cotton Classic Knit Baby Blanket in Merino is a nursery staple. It is breathable, soft against newborn skin and versatile enough for pram walks, feeding time or cot layering. The kind of blanket that gets used every single day.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMerino knit for warmth without overheating\u003c\/li\u003e\n\u003cli\u003eGentle on sensitive skin\u003c\/li\u003e\n\u003cli\u003eSuits newborns through to toddlers\u003c\/li\u003e\n\u003cli\u003eA thoughtful gift for any new mum\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eShop The Nursery Edit\u003c\/h2\u003e\n\u003cp\u003eEvery product in this collection is picked with real nursery life in mind. Practical, calming and built to last through the early months and beyond. Set up a space that works for you and your baby from day one.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-03-23T10:37:23+11:00","sort_order":"best-selling","template_suffix":"the-nursery-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Fitted Cot Sheet"},{"column":"title","relation":"contains","condition":"Bassinet Sheet"},{"column":"title","relation":"contains","condition":"Cloud Bubble Baby Blanket"},{"column":"title","relation":"contains","condition":"Cotton Classic Knit Baby Blanket"},{"column":"title","relation":"contains","condition":"Linen Cot Organiz"},{"column":"title","relation":"contains","condition":"Night Light"},{"column":"title","relation":"contains","condition":"White Noise Machine"}],"published_scope":"web"},{"id":467266797790,"handle":"the-sleep-edit","title":"The Sleep Edit","updated_at":"2026-07-09T21:16:55+10:00","body_html":"\u003cp\u003eThe Sleep Edit brings together the baby sleep essentials that actually make a difference. Swaddles, night lights, and everything in between to help your little one settle and stay asleep.\u003c\/p\u003e\n\n\u003ch2\u003eSwaddles That Work\u003c\/h2\u003e\n\u003cp\u003eA good swaddle can change everything in the early weeks. The stretchy wraps in this edit are soft, snug, and forgiving for tired hands doing a midnight wrap-up. Available in Sage Green, Oat, and Sunset so you can pick a colour that suits your nursery.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStretchy fabric with gentle give so baby feels secure\u003c\/li\u003e\n\u003cli\u003eSized to last through the newborn and early infant stage\u003c\/li\u003e\n\u003cli\u003eEasy to wash and quick to dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eNight Lights for a Calm Sleep Space\u003c\/h2\u003e\n\u003cp\u003eThe right light makes a real difference at 3am. Our LED night lights are USB rechargeable and touch controlled, so there is no fumbling for switches during a feed or nappy change. Choose from the Cloud or Capybara designs, both giving a warm, soft glow that will not overstimulate a settling baby.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUSB rechargeable, no batteries needed\u003c\/li\u003e\n\u003cli\u003eTouch control for easy one-handed use\u003c\/li\u003e\n\u003cli\u003eWarm light that keeps the room calm at night\u003c\/li\u003e\n\u003cli\u003eCompact and portable, moves easily between rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBuilding a Sleep Routine\u003c\/h2\u003e\n\u003cp\u003eA consistent sleep environment helps babies learn when it is time to wind down. Pairing a swaddle with a warm, dim night light gives your baby the same cues every single night. Simple signals that say sleep is coming.\u003c\/p\u003e\n\u003cp\u003eThese products are a good starting point whether you have a brand new newborn or a baby who is just starting to find a rhythm. Pick what suits your stage and build from there.\u003c\/p\u003e\n\n\u003ch2\u003eWhy These Picks Made the Edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePractical for everyday use, not just for show\u003c\/li\u003e\n\u003cli\u003eThoughtfully designed with both baby and mum in mind\u003c\/li\u003e\n\u003cli\u003eTrusted by Australian parents in real homes\u003c\/li\u003e\n\u003cli\u003eEasy to gift or keep for yourself\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-03-23T10:37:23+11:00","sort_order":"best-selling","template_suffix":"the-sleep-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Sleeping Bag"},{"column":"title","relation":"contains","condition":"Sleep Bag"},{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Stretchy Baby Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Merino Wool Newborn Cocoon"},{"column":"title","relation":"contains","condition":"Night Light"},{"column":"title","relation":"contains","condition":"White Noise Machine"},{"column":"title","relation":"contains","condition":"Fitted Cot Sheet"},{"column":"title","relation":"contains","condition":"Cloud Bubble Baby Blanket"},{"column":"title","relation":"contains","condition":"Cotton Classic Knit Baby Blanket"}],"published_scope":"web"},{"id":1125378293982,"handle":"wholesale-eligible","title":"Wholesale Eligible","updated_at":"2026-07-09T21:16:55+10:00","body_html":"\u003cp\u003eWholesale eligible products from Zoe Sage, curated for stockists looking to bring quality baby and maternity essentials to their customers. Every item in this collection is available at wholesale pricing for approved retail partners.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's Available\u003c\/h2\u003e\n\u003cp\u003eThis collection covers the everyday essentials that parents actually reach for. From feeding and nursing through to bath time and beyond, these are the products that earn repeat customers.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby Brush and Comb Set, 3pc\u003c\/strong\u003e - Gentle bristles designed for newborn scalps. A nursery staple that sells itself.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-in-1 Multi-Use Nursing Cover, Mama Cover\u003c\/strong\u003e - One cover, five uses. Works as a nursing cover, car seat cover, shopping trolley cover, pram cover, and infinity scarf.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Muslin Burp Cloths, Dusty Dunes 5 Pack\u003c\/strong\u003e - Soft, absorbent, and sized generously. Mums buy these in multiples.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashable Bamboo Nursing Pads, Silk, 8pk\u003c\/strong\u003e - Reusable nursing pads with a smooth bamboo-silk feel. A strong seller for eco-conscious customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilicone Baby Feeding Set, 11pc Bundle, Chino\u003c\/strong\u003e - A complete set covering all the feeding basics. High perceived value makes this an easy gift purchase.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Stock Zoe Sage\u003c\/h2\u003e\n\u003cp\u003eThese products are built around real parenting needs. Practical, well-designed, and presented in packaging that looks good on shelf and online.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eConsistent quality across every batch\u003c\/li\u003e\n\u003cli\u003eNeutral, contemporary colourways that suit a wide range of store aesthetics\u003c\/li\u003e\n\u003cli\u003eProducts that encourage repeat purchases and word-of-mouth referrals\u003c\/li\u003e\n\u003cli\u003eSuitable for independent boutiques, gift stores, and maternity retailers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow Wholesale Works\u003c\/h2\u003e\n\u003cp\u003eWholesale pricing is applied automatically for approved accounts. If you are not yet approved, reach out through the wholesale enquiry form to get started. Orders are fulfilled and shipped from Australia, keeping lead times tight for local stockists.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMinimum order quantities apply per product\u003c\/li\u003e\n\u003cli\u003ePricing and terms confirmed at account approval\u003c\/li\u003e\n\u003cli\u003eNew lines added to this collection as they become available\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-05-12T11:49:15+10:00","sort_order":"most-relevant","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"wholesale-eligible"}],"published_scope":"web"}]
Super Soft Knitted Baby Blanket for Newborn Comfort
Wrap your baby in pure comfort with our super soft knitted baby blanket, made from 100% cotton and designed for delicate skin. Perfectly sized for newborns, this blanket is ideal for cuddling, feeding, pram rides, and cosy nap times.
Lightweight yet warm, this breathable cotton baby blanket is perfect for cots, bassinets, prams, and everyday use. Designed to grow with your child, it offers comforting softness from the newborn stage through toddler years.
The timeless knit design adds a beautiful touch to any nursery while remaining practical for everyday use. Whether you're preparing your baby's space or looking for a thoughtful baby shower gift, this classic blanket combines style with everyday comfort.
Why Parents Love Our Baby Blankets
100% Premium Cotton: Soft, breathable and gentle on delicate baby skin.
Ideal Size: 100cm × 75cm, perfect for swaddling, layering or pram use.
Versatile Design: Suitable for newborns, toddlers and everyday cuddles.
Classic Knit Style: A timeless nursery accessory that never goes out of style.
Perfect Baby Gift: A thoughtful and practical present for baby showers or new parents.
Beautiful Colour Options: Choose from a range of colours to suit your nursery.
Whether you are buying for your own baby or gifting it to someone special, this knitted baby blanket blends softness, warmth and timeless style to create years of cosy moments. You can also explore our full collection of baby blankets Australia to find the perfect blanket for every season and stage.
How to Use a Baby Blanket Safely
Baby blankets are perfect for cuddles, pram rides and supervised rest time. For safe sleep, always follow recommended safe sleep guidelines and avoid placing loose blankets in the cot with young babies.
Our breathable cotton knitted baby blankets are ideal for pram outings, tummy time, feeding, and cuddling. The lightweight knit helps keep babies comfortable without overheating.
As your child grows, this versatile blanket becomes a comforting companion for naps, travel and everyday warmth.
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $8.75
Aus: Express Shipping - $11.25
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Details
Super Soft Knitted Baby Blanket for Newborn Comfort
Wrap your baby in pure comfort with our super soft knitted baby blanket, made from 100% cotton and designed for delicate skin. Perfectly sized for newborns, this blanket is ideal for cuddling, feeding, pram rides, and cosy nap times.
Lightweight yet warm, this breathable cotton baby blanket is perfect for cots, bassinets, prams, and everyday use. Designed to grow with your child, it offers comforting softness from the newborn stage through toddler years.
The timeless knit design adds a beautiful touch to any nursery while remaining practical for everyday use. Whether you're preparing your baby's space or looking for a thoughtful baby shower gift, this classic blanket combines style with everyday comfort.
Why Parents Love Our Baby Blankets
100% Premium Cotton: Soft, breathable and gentle on delicate baby skin.
Ideal Size: 100cm × 75cm, perfect for swaddling, layering or pram use.
Versatile Design: Suitable for newborns, toddlers and everyday cuddles.
Classic Knit Style: A timeless nursery accessory that never goes out of style.
Perfect Baby Gift: A thoughtful and practical present for baby showers or new parents.
Beautiful Colour Options: Choose from a range of colours to suit your nursery.
Whether you are buying for your own baby or gifting it to someone special, this knitted baby blanket blends softness, warmth and timeless style to create years of cosy moments. You can also explore our full collection of baby blankets Australia to find the perfect blanket for every season and stage.
How to Use a Baby Blanket Safely
Baby blankets are perfect for cuddles, pram rides and supervised rest time. For safe sleep, always follow recommended safe sleep guidelines and avoid placing loose blankets in the cot with young babies.
Our breathable cotton knitted baby blankets are ideal for pram outings, tummy time, feeding, and cuddling. The lightweight knit helps keep babies comfortable without overheating.
As your child grows, this versatile blanket becomes a comforting companion for naps, travel and everyday warmth.
Shipping & Returns
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $8.75
Aus: Express Shipping - $11.25
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
We may have grown, but at heart Zoe Sage is still a small, family-owned Australian brand. Every product you see has been thoughtfully developed with care, and every piece of feedback is read personally by our team, because your experience truly matters to us.
We don’t run from a big, shiny office or warehouse. Instead, we pour our energy into creating safe, beautiful, practical essentials for families, proving that even the smallest brands can make a meaningful difference in your everyday life.
