[{"id":438668591326,"handle":"black-friday-nothing-over-100","title":"Black Friday - Nothing Over $100","updated_at":"2026-05-15T21:20:51+10:00","body_html":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eZoe Sage Black Friday: Everything under $100! Shop high-quality essentials and gifts at unbeatable prices. Don’t miss out—limited-time deals await!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2024-11-12T08:55:54+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"100"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":438668361950,"handle":"black-friday-nothing-over-50","title":"Black Friday - Nothing Over $50","updated_at":"2026-05-15T21:20:51+10:00","body_html":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eZoe Sage Black Friday sale! All baby essentials under $50. Limited time only - grab these unbeatable deals while they last!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2024-11-12T08:50:05+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50"}],"published_scope":"global"},{"id":398667907294,"handle":"nurselet-breastfeeding-bracelet","title":"NursElet - Baby Nursing Breastfeeding Band Bracelet","updated_at":"2026-05-05T11:41:15+10:00","body_html":"\u003cp\u003eThe clever bracelet that keeps your shirt out of the way while you breastfeed AND tracks which side baby last fed from. Two of breastfeeding's daily annoyances solved by one tiny accessory you'll actually want to wear.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Mums Choose the NursElet\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHolds your shirt up.\u003c\/strong\u003e Slip the silicone tab under your bra strap to keep your top out of baby's face during feeds. No more juggling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReminds you which side.\u003c\/strong\u003e Switch the bracelet to the wrist matching the next feed side. Stops the 3am \"wait, which one?\" guess.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenuinely cute.\u003c\/strong\u003e Looks like a stylish bangle, not a postpartum gadget. Wear it out without explaining what it is.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne-handed operation.\u003c\/strong\u003e Tab clicks open with one hand while you're holding baby with the other. Designed for the realities of feeding.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft food-grade silicone.\u003c\/strong\u003e Won't snag clothes, gentle on skin, baby-safe.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMultiple colours and patterns.\u003c\/strong\u003e 18 designs from minimalist neutrals to playful prints. Match your everyday wardrobe.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralian designed.\u003c\/strong\u003e By a mum who lived the breastfeeding side-confusion problem herself.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow the NursElet Works\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eWear the bracelet on the wrist matching baby's next feed side.\u003c\/strong\u003e Right wrist for next feed on the right breast, left wrist for left.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhen baby latches on, slip the silicone tab under your bra strap.\u003c\/strong\u003e The tab gathers your shirt and holds it up out of baby's face.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAfter the feed, switch the bracelet to the other wrist.\u003c\/strong\u003e Now you know which side is next, even at 3am.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eWhy It's Better Than the Alternatives\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVs a hair tie on your wrist:\u003c\/strong\u003e NursElet doesn't leave a red mark, won't break, looks intentional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVs a nursing app:\u003c\/strong\u003e No phone needed, no battery, no notifications. Just glance at your wrist.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVs nursing covers:\u003c\/strong\u003e Different problem solved — NursElet holds clothing up; covers go between baby and boob.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eCare\u003c\/h2\u003e\n\u003cp\u003eWipe clean with a damp cloth or warm soapy water. Silicone is dishwasher-safe on the top rack if you'd rather. Air dry completely before wearing.\u003c\/p\u003e\n\n\u003ch2\u003ePair It With\u003c\/h2\u003e\n\u003cp\u003ePair with a \u003ca href=\"\/collections\/5-in-1-mama-covers\"\u003e5-in-1 Mama Cover\u003c\/a\u003e for breastfeeding privacy in public, and \u003ca href=\"\/collections\/reusable-breast-pads\"\u003ereusable breast pads\u003c\/a\u003e to handle leaks. Browse \u003ca href=\"\/collections\/the-feeding-edit\"\u003eThe Feeding Edit\u003c\/a\u003e for the full breastfeeding range. Free Australian shipping over $100.\u003c\/p\u003e","published_at":"2021-12-21T09:29:33+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"contains","condition":"Bracelet"}],"published_scope":"global"},{"id":415966003422,"handle":"all-products","title":"Shop All Zoe Sage Products – Baby, Nursery \u0026 Parenting Essentials","updated_at":"2026-05-15T21:20:51+10:00","body_html":"\u003ch2\u003eBaby Sleep \u0026amp; Nursery Essentials\u003c\/h2\u003e\n\u003ch2\u003eFeeding \u0026amp; Travel Products\u003c\/h2\u003e\n\u003ch2\u003eClothing \u0026amp; Accessories for Babies\u003c\/h2\u003e\n\u003ch2\u003eParenting \u0026amp; Lifestyle Must-Haves\u003c\/h2\u003e\n\u003ch2\u003eGift Ideas for New Mums and Babies\u003c\/h2\u003e","published_at":"2022-11-29T11:10:58+11:00","sort_order":"alpha-asc","template_suffix":"all","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"wrapping"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"5 in 1 Multi-Use Mama Cover"},{"column":"title","relation":"not_contains","condition":"Free Gift"}],"published_scope":"global"},{"id":467266666718,"handle":"the-feeding-edit","title":"The Feeding Edit","updated_at":"2026-05-15T21:20:51+10:00","body_html":"\u003cp\u003eFrom the first feed to the first solid food flung across the kitchen, this edit has you covered.\u003c\/p\u003e\n\u003cp\u003eWhether you're breastfeeding, bottle feeding, or navigating the beautiful chaos of starting solids, every product here earns its place in your daily routine. Nursing covers for feeding anywhere with confidence. Silicone feeding sets, bibs and bento boxes for the solids stage. Burp cloths and muslins for the bits in between.\u003c\/p\u003e\n\u003cp\u003eWe've curated this collection around what Australian mums actually reach for every single day, not what looks good on a registry checklist. Practical, safe, and designed to make mealtimes simpler from newborn through to toddler.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Breastfeeding mums, parents starting solids (around 6 months), and anyone who wants fewer products that do more.\u003c\/p\u003e","published_at":"2026-03-23T10:37:21+11:00","sort_order":"best-selling","template_suffix":"the-feeding-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Nursing Pads"},{"column":"title","relation":"contains","condition":"Nursing \u0026 Breastfeeding Cover"},{"column":"title","relation":"contains","condition":"Multi-Use Mama Cover"},{"column":"title","relation":"contains","condition":"Nurselet"},{"column":"title","relation":"contains","condition":"Linen Bandana Dribble Bib"},{"column":"title","relation":"contains","condition":"Silicone Baby Feeding Set"}],"published_scope":"web"},{"id":467266633950,"handle":"the-postpartum-edit","title":"The Postpartum Edit","updated_at":"2026-05-15T21:20:51+10:00","body_html":"\u003cp\u003eThe fourth trimester is real. Your body is recovering, your hormones are recalibrating, and nobody warned you how much you'd need a good nursing cover at 3am in a hospital corridor.\u003c\/p\u003e\n\u003cp\u003eThis edit brings together the essentials that make those early weeks a little gentler. Breastfeeding covers and nursing pads for feeding with confidence. Organic muslin wraps for settling and swaddling. Burp cloths you'll reach for twenty times a day. Soft bamboo towels for those first precious baths together.\u003c\/p\u003e\n\u003cp\u003eEverything here is chosen for comfort, function and the kind of quality that holds up through the sleepless haze of new motherhood. Because you deserve products that work as hard as you do.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e New mums in the first 12 weeks, hospital bag prep, and postpartum gift givers who want to send something genuinely useful.\u003c\/p\u003e","published_at":"2026-03-23T10:37:21+11:00","sort_order":"best-selling","template_suffix":"the-postpartum-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Nursing Pads"},{"column":"title","relation":"contains","condition":"Nursing \u0026 Breastfeeding Cover"},{"column":"title","relation":"contains","condition":"Multi-Use Mama Cover"},{"column":"title","relation":"contains","condition":"Nurselet"}],"published_scope":"web"},{"id":1125378293982,"handle":"wholesale-eligible","title":"Wholesale Eligible","updated_at":"2026-05-15T21:20:51+10:00","body_html":"\u003cp\u003eInternal collection — products eligible for wholesale pricing. Not shown publicly.\u003c\/p\u003e","published_at":"2026-05-12T11:49:15+10:00","sort_order":"most-relevant","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"wholesale-eligible"}],"published_scope":"web"},{"id":419487023326,"handle":"core-collection","title":"Zoe Sage Core Collection – Baby Essentials for Every Day","updated_at":"2026-05-15T21:20:51+10:00","body_html":"\u003ch2\u003eDiscover Our Core Collection\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eZoe Sage Core Collection\u003c\/strong\u003e brings together all our essential baby products in one place. From cozy \u003cstrong\u003esleepwear and blankets\u003c\/strong\u003e to \u003cstrong\u003ecarriers, wraps, and bento boxes\u003c\/strong\u003e, every item is designed with comfort, safety, and style in mind.\u003c\/p\u003e\n\n\u003ch2\u003eQuality Products for Everyday Parenting\u003c\/h2\u003e\n\u003cp\u003eEach product in our core collection is carefully crafted from \u003cstrong\u003epremium, baby-friendly materials\u003c\/strong\u003e to make everyday life simpler and more enjoyable. Perfect for school, daycare, travel, or relaxing at home, our items are practical, durable, and parent-approved.\u003c\/p\u003e\n\n\u003ch2\u003eEverything You Need for Your Little One\u003c\/h2\u003e\n\u003cp\u003eWhether you’re shopping for \u003cstrong\u003efeeding, sleep, play, or babywearing\u003c\/strong\u003e, the Core Collection has it all. Browse our range today to find essentials that make parenting easier and keep your child happy, comfortable, and safe.\u003c\/p\u003e\n\n\u003ch2\u003eShop the Zoe Sage Core Collection\u003c\/h2\u003e\n\u003cp\u003eExplore our \u003cstrong\u003eCore Collection\u003c\/strong\u003e now and discover the full range of high-quality baby products that you and your little one will love.\u003c\/p\u003e","published_at":"2023-08-12T13:48:18+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"title","relation":"not_contains","condition":"voucher"},{"column":"title","relation":"not_contains","condition":"discount"},{"column":"title","relation":"not_contains","condition":"shipping"},{"column":"title","relation":"not_contains","condition":"gift box"},{"column":"title","relation":"not_contains","condition":"Free Gift"}],"published_scope":"global"}]
Breastfeeding Bracelet Nurselet - I Dream Of Jean Ie
Regular priceSale price$20.00
Unit price/ per
6 reviews
The NursElet® Original is a clever breastfeeding bracelet that holds your clothing during nursing or pumping while helping mums remember which side baby last fed from.
Low stockLow stock: 5 leftIn stock and ready to ship5 in stockPre-orderOut of stock
Breastfeeding Bracelet Nurselet - I Dream Of Jean Ie
NursElet fastens your shirt up for easy hands-free nursing and pumping. When not in use, it doubles as a stylish bracelet to remind you which side you last breastfed on.
This clever breastfeeding accessory helps make nursing and pumping more comfortable, practical and stress-free for new mums.
Why Mums Love the NursElet
Fastens clothing for easy hands-free breastfeeding or pumping
Doubles as a nursing reminder bracelet so you know which side to feed from next
Helps reduce back and neck strain during feeds
Ideal for stain-free pumping sessions
A beautiful keepsake of your breastfeeding journey
A thoughtful and practical baby shower gift
Product Details
New: Black logo label sewn into the NursElet.
Size: One size fits most mums.
Materials: Made from pure cotton fabric with velcro fastening.
This multifunctional breastfeeding accessory is designed to simplify the early months of motherhood while making feeding easier and more comfortable.
Pattern placement may vary. Patent pending.
What Is a Breastfeeding Bracelet?
A breastfeeding bracelet is a simple tool designed to help nursing mothers remember which breast baby last fed from. During the early months of breastfeeding, it can be difficult to keep track of feeds, especially during night-time wake-ups.
The NursElet works as both a practical breastfeeding bracelet and a hands-free nursing accessory. It gently holds clothing in place while feeding or pumping and then converts into a bracelet to remind you which side to feed from next.
For mums looking for a practical breastfeeding bracelet in Australia, the NursElet® offers a comfortable, stylish and functional solution designed to support your breastfeeding journey.
Zoe Sage is the exclusive Australian and New Zealand distributor of the NursElet®.
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $7.50
Aus: Express Shipping - $10.00
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Details
NursElet fastens your shirt up for easy hands-free nursing and pumping. When not in use, it doubles as a stylish bracelet to remind you which side you last breastfed on.
This clever breastfeeding accessory helps make nursing and pumping more comfortable, practical and stress-free for new mums.
Why Mums Love the NursElet
Fastens clothing for easy hands-free breastfeeding or pumping
Doubles as a nursing reminder bracelet so you know which side to feed from next
Helps reduce back and neck strain during feeds
Ideal for stain-free pumping sessions
A beautiful keepsake of your breastfeeding journey
A thoughtful and practical baby shower gift
Product Details
New: Black logo label sewn into the NursElet.
Size: One size fits most mums.
Materials: Made from pure cotton fabric with velcro fastening.
This multifunctional breastfeeding accessory is designed to simplify the early months of motherhood while making feeding easier and more comfortable.
Pattern placement may vary. Patent pending.
What Is a Breastfeeding Bracelet?
A breastfeeding bracelet is a simple tool designed to help nursing mothers remember which breast baby last fed from. During the early months of breastfeeding, it can be difficult to keep track of feeds, especially during night-time wake-ups.
The NursElet works as both a practical breastfeeding bracelet and a hands-free nursing accessory. It gently holds clothing in place while feeding or pumping and then converts into a bracelet to remind you which side to feed from next.
For mums looking for a practical breastfeeding bracelet in Australia, the NursElet® offers a comfortable, stylish and functional solution designed to support your breastfeeding journey.
Zoe Sage is the exclusive Australian and New Zealand distributor of the NursElet®.
Shipping & Returns
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $7.50
Aus: Express Shipping - $10.00
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Staying Small, Caring Big
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
We may have grown, but at heart Zoe Sage is still a small, family-owned Australian brand. Every product you see has been thoughtfully developed with care, and every piece of feedback is read personally by our team, because your experience truly matters to us.
We don’t run from a big, shiny office or warehouse. Instead, we pour our energy into creating safe, beautiful, practical essentials for families, proving that even the smallest brands can make a meaningful difference in your everyday life.
