[{"id":422764642526,"handle":"baby-security-blankets-comforters","title":"Baby Security \u0026 Comforter Blankets","updated_at":"2026-07-09T21:16:55+10:00","body_html":"\u003cp\u003eA good baby comfort blanket becomes one of your baby's most important possessions. Soft, familiar, and always within reach, it soothes during sleep, travel, and every unsettled moment in between.\u003c\/p\u003e\n\n\u003ch2\u003eMeet the Goose Comforter\u003c\/h2\u003e\n\u003cp\u003eOur Goose Comforter Baby Security Blanket is made from 100% muslin cotton. It is gentle against newborn skin and gets softer with every wash. The plush goose design gives little hands something to hold onto. Available in five calm, earthy tones to suit any nursery.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e100% muslin cotton, soft from the very first use\u003c\/li\u003e\n\u003cli\u003ePlush goose design with textured edges for sensory comfort\u003c\/li\u003e\n\u003cli\u003eLightweight and easy to carry in a nappy bag\u003c\/li\u003e\n\u003cli\u003eDesigned to be a lasting comforter, not just a newborn toy\u003c\/li\u003e\n\u003cli\u003eAvailable in Parchment, Aluminium, Sundown, Nutmeg, and Sandrift\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eChoosing the Right Baby Comforter Blanket\u003c\/h2\u003e\n\u003cp\u003eSize matters with a baby security blanket. Too large and it becomes a hazard during sleep. Too small and it loses its comforting weight. Our comforters are sized to be held, cuddled, and tucked in beside your baby during supervised rest. Always follow safe sleep guidelines when using any comforter with infants.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Muslin Cotton Works So Well\u003c\/h2\u003e\n\u003cp\u003eMuslin is a parent favourite for good reason. It breathes well, stays cool in warm weather, and does not pill or lose its softness over time. For a baby blankie comforter that survives daily washing and years of love, muslin is hard to beat.\u003c\/p\u003e\n\n\u003ch2\u003eA Gift Worth Giving\u003c\/h2\u003e\n\u003cp\u003eLooking for a baby shower gift that will actually be used? A comforter blanket is one of the most practical and personal gifts you can buy. Pair it with a muslin wrap or swaddle for a simple, well-received set.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSuitable from newborn\u003c\/li\u003e\n\u003cli\u003eMakes a thoughtful baby shower or newborn gift\u003c\/li\u003e\n\u003cli\u003eFive colourways available so you can match the nursery palette\u003c\/li\u003e\n\u003cli\u003eEasy to order a second one as a backup. A smart move every parent wishes they had made sooner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2023-12-11T15:15:28+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Baby Goose Security Comforter Blanke"},{"column":"title","relation":"contains","condition":"Comforter"}],"published_scope":"global"},{"id":445993582814,"handle":"beige-neutrals-colour-collection","title":"Beige Neutrals Colour Collection","updated_at":"2026-07-10T21:15:46+10:00","body_html":"\u003cp\u003eA beige swaddle is one of the most-reached-for items in those early weeks. This collection brings together soft oat tones, warm stones and natural textures for a calm, cohesive nursery look.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Neutral Baby Pieces Work So Hard\u003c\/h2\u003e\n\u003cp\u003eBeige and oat tones mix and match without any effort. They layer beautifully, photograph well, and never clash with other pieces you already own. Buy once and use across multiple children, no matter their gender.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You Will Find in This Collection\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStretchy Baby Swaddle Wrap in Oat. A soft, forgiving fabric that is easy to use from day one, even with tired hands at 3am.\u003c\/li\u003e\n\u003cli\u003eOrganic Cotton Muslin Swaddle Wrap in Oat. Lightweight and breathable, ideal for Australian summers and warmer nurseries.\u003c\/li\u003e\n\u003cli\u003eMulti-Use Nursing and Breastfeeding Cover in Oat. Doubles as a pram cover and provides easy coverage wherever you are.\u003c\/li\u003e\n\u003cli\u003eCotton Classic Knit Baby Blanket in Merino. A timeless layer for the pram, cot or play mat.\u003c\/li\u003e\n\u003cli\u003eBoba Organic Serenity Wrap Baby Carrier in Stone. Keeps baby close and your hands free, in a tone that goes with everything.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBuilt for Real Life With a Baby\u003c\/h2\u003e\n\u003cp\u003eEvery piece here is chosen to be genuinely useful, not just pretty. Soft fabrics that are easy to wash. Colours that stay looking good after many cycles. Shapes and sizes that suit newborns through to older babies.\u003c\/p\u003e\n\u003cp\u003eNeutral does not mean boring. It means organised, versatile and easy to put together on no sleep.\u003c\/p\u003e\n\n\u003ch2\u003eGift Ideas in Beige and Oat\u003c\/h2\u003e\n\u003cp\u003eUnsure what to buy a new mum? A beige swaddle wrap or a soft knit blanket in oat is a safe, beautiful choice every time. These tones suit any nursery and feel considered without being over the top. Add a nursing cover and you have a gift set that will genuinely get used.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2025-05-12T10:45:04+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"oat"},{"column":"title","relation":"contains","condition":"nougat"},{"column":"title","relation":"contains","condition":"stone"},{"column":"title","relation":"contains","condition":"french vanilla"},{"column":"title","relation":"contains","condition":"merino"},{"column":"title","relation":"contains","condition":"sandrift"},{"column":"title","relation":"contains","condition":"wheat"},{"column":"title","relation":"contains","condition":"taupe"},{"column":"title","relation":"contains","condition":"chip"}],"published_scope":"global"},{"id":438668361950,"handle":"black-friday-nothing-over-50","title":"Black Friday - Nothing Over $50","updated_at":"2026-07-13T21:11:28+10:00","body_html":"\u003cp\u003eBlack Friday at Zoe Sage means nothing over $50. Real savings on the baby essentials you actually use, for a limited time only.\u003c\/p\u003e\u003ch2\u003eWhat's in the Sale\u003c\/h2\u003e\u003cp\u003eFrom cosy sleeping bags to sweet little accessories, every single item in this collection is capped at $50. No codes needed. No fine print. Just good products at honest prices.\u003c\/p\u003e\u003ch2\u003eSleep Sorted\u003c\/h2\u003e\u003cp\u003eThe Baby Bamboo Sleeping Bag in Horizon Blue is one of our most-loved pieces. Here's why mums keep coming back for it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e2.5 TOG rating, perfect for cooler nights\u003c\/li\u003e\n\u003cli\u003eFits babies from 0 to 18 months\u003c\/li\u003e\n\u003cli\u003eMade from soft bamboo fabric, gentle on sensitive skin\u003c\/li\u003e\n\u003cli\u003eEasy zip for nappy changes in the dark\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eLittle Extras Worth Grabbing\u003c\/h2\u003e\u003cp\u003eOur Baby Bow Knot Headbands are the kind of small thing that makes an outfit. Available in four colours to mix and match.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlush, a soft and classic pick for everyday wear\u003c\/li\u003e\n\u003cli\u003eChambray, cool and understated\u003c\/li\u003e\n\u003cli\u003eMustard, a warm tone that works across all seasons\u003c\/li\u003e\n\u003cli\u003eOlive, earthy and versatile\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThey make great gift add-ons too. Tuck one in with a sleeping bag and you have a thoughtful present sorted.\u003c\/p\u003e\u003ch2\u003eShop Before It's Gone\u003c\/h2\u003e\u003cp\u003eThis sale is live for a limited time only. Stock moves fast during Black Friday, so if something catches your eye, don't wait on it. Once sizes and colours sell out, that's it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAll items $50 or under, no exceptions\u003c\/li\u003e\n\u003cli\u003eNo discount code required at checkout\u003c\/li\u003e\n\u003cli\u003ePrices apply while stock lasts\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2024-11-12T08:50:05+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50"}],"published_scope":"global"},{"id":456923414750,"handle":"baby-room-nursery-essentials-australia","title":"Nursery \u0026 Baby Room Essentials Australia","updated_at":"2026-07-12T21:12:12+10:00","body_html":"\u003cp\u003eZoe Sage nursery essentials make it easier to create a calm, sleep-friendly space your baby will love from day one. Every piece is chosen for real-life usefulness, not just looks.\u003c\/p\u003e\n\n\u003ch2\u003eEverything Your Nursery Actually Needs\u003c\/h2\u003e\n\u003cp\u003eA good nursery works hard. It settles babies, supports routines, and makes the middle-of-the-night moments a little easier. These are the pieces that do exactly that.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNight lights\u003c\/strong\u003e with soft, dimmable glow so you can check on bub without full wake-ups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite noise machines\u003c\/strong\u003e that block household sounds and cue sleep time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby brush and comb sets\u003c\/strong\u003e gentle enough for newborn hair and sensitive scalps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKnit baby blankets\u003c\/strong\u003e in breathable merino cotton for layering through the seasons\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eNight Lights Babies and Parents Both Love\u003c\/h2\u003e\n\u003cp\u003eThe cloud and capybara LED night lights are USB rechargeable and touch controlled. Tap once to turn on, tap again to adjust brightness. No fumbling with switches at 3am. Soft enough not to disturb sleep, bright enough to see what you are doing.\u003c\/p\u003e\n\n\u003ch2\u003eWhite Noise for Better Baby Sleep\u003c\/h2\u003e\n\u003cp\u003eThe portable white noise machine doubles as a night light. It runs on rechargeable battery so it travels easily, from the nursery to the car to Grandma's place. Consistent sound cues help babies settle faster and stay asleep longer.\u003c\/p\u003e\n\n\u003ch2\u003eThe Little Details That Make a Big Difference\u003c\/h2\u003e\n\u003cp\u003eA baby brush and comb set is one of those things you reach for every single day. The three-piece set is sized for tiny heads, with bristles soft enough for cradle cap-prone scalps. The merino cotton knit blanket is a nursery staple. Breathable, warm, and gets softer with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eThoughtfully Chosen, Easy to Shop\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePractical picks that work from newborn through toddler years\u003c\/li\u003e\n\u003cli\u003eNeutral styles that suit any nursery colour palette\u003c\/li\u003e\n\u003cli\u003eGifts that new mums genuinely find useful\u003c\/li\u003e\n\u003cli\u003eCompact designs that work in small nurseries and shared rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2025-10-09T11:20:03+11:00","sort_order":"best-selling","template_suffix":"baby-room-nursery","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"night light"},{"column":"title","relation":"contains","condition":"cot organisers"},{"column":"title","relation":"contains","condition":"baby brush"},{"column":"title","relation":"contains","condition":"Baby blanket"},{"column":"title","relation":"contains","condition":"Goose Comforter"},{"column":"title","relation":"contains","condition":"Knitted Lovey Comforter"},{"column":"title","relation":"contains","condition":"waterproof"}],"published_scope":"global"},{"id":467266896094,"handle":"the-play-edit","title":"The Play Edit","updated_at":"2026-07-10T21:15:46+10:00","body_html":"\u003cp\u003eThe Play Edit brings together soft toys and comforters that little ones actually want to hold. Simple, tactile and made to be loved hard.\u003c\/p\u003e\n\n\u003ch2\u003eSoft Plush Toys for Every Little One\u003c\/h2\u003e\n\u003cp\u003eEach character in the plush animal range has its own personality. Babies and toddlers bond fast, and that is exactly the point.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEddie the Giraffe, soft plush with a gentle, friendly face\u003c\/li\u003e\n\u003cli\u003eRicky the Lion, plush and huggable with a warm mane detail\u003c\/li\u003e\n\u003cli\u003eZiggy the Zebra, bold stripes and a super-soft finish\u003c\/li\u003e\n\u003cli\u003eTilly the Tiger, a favourite for curious little hands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAll plush toys are gentle on sensitive skin and safe for babies who explore everything with their mouths.\u003c\/p\u003e\n\n\u003ch2\u003eComforters That Go Everywhere\u003c\/h2\u003e\n\u003cp\u003eThe Goose Comforter Security Blanket in Parchment is the kind of thing that ends up in the nappy bag, the cot, the car seat and the daycare bag all at once.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft, breathable fabric that feels good against baby skin\u003c\/li\u003e\n\u003cli\u003eCompact size, easy for little fists to grip and hold\u003c\/li\u003e\n\u003cli\u003eNeutral tone that works with any nursery or on the go\u003c\/li\u003e\n\u003cli\u003eA comfort item babies return to again and again\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBuilt for Real Life with a Baby\u003c\/h2\u003e\n\u003cp\u003eThese are not shelf pieces. They get dragged around, napped with and loved until they are faded. That is what makes them worth buying.\u003c\/p\u003e\n\u003cp\u003eWhether you are shopping for a new baby, a toddler who needs a sleep companion, or a gift that will actually get used, The Play Edit has something that will stick.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-03-23T10:37:24+11:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Soft Plush Animal"},{"column":"title","relation":"contains","condition":"Lovey Comforter"},{"column":"title","relation":"contains","condition":"Goose Comforter"}],"published_scope":"web"},{"id":1125378293982,"handle":"wholesale-eligible","title":"Wholesale Eligible","updated_at":"2026-07-13T21:11:28+10:00","body_html":"\u003cp\u003eWholesale eligible products from Zoe Sage, curated for stockists looking to bring quality baby and maternity essentials to their customers. Every item in this collection is available at wholesale pricing for approved retail partners.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's Available\u003c\/h2\u003e\n\u003cp\u003eThis collection covers the everyday essentials that parents actually reach for. From feeding and nursing through to bath time and beyond, these are the products that earn repeat customers.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby Brush and Comb Set, 3pc\u003c\/strong\u003e - Gentle bristles designed for newborn scalps. A nursery staple that sells itself.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-in-1 Multi-Use Nursing Cover, Mama Cover\u003c\/strong\u003e - One cover, five uses. Works as a nursing cover, car seat cover, shopping trolley cover, pram cover, and infinity scarf.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Muslin Burp Cloths, Dusty Dunes 5 Pack\u003c\/strong\u003e - Soft, absorbent, and sized generously. Mums buy these in multiples.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashable Bamboo Nursing Pads, Silk, 8pk\u003c\/strong\u003e - Reusable nursing pads with a smooth bamboo-silk feel. A strong seller for eco-conscious customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilicone Baby Feeding Set, 11pc Bundle, Chino\u003c\/strong\u003e - A complete set covering all the feeding basics. High perceived value makes this an easy gift purchase.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Stock Zoe Sage\u003c\/h2\u003e\n\u003cp\u003eThese products are built around real parenting needs. Practical, well-designed, and presented in packaging that looks good on shelf and online.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eConsistent quality across every batch\u003c\/li\u003e\n\u003cli\u003eNeutral, contemporary colourways that suit a wide range of store aesthetics\u003c\/li\u003e\n\u003cli\u003eProducts that encourage repeat purchases and word-of-mouth referrals\u003c\/li\u003e\n\u003cli\u003eSuitable for independent boutiques, gift stores, and maternity retailers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow Wholesale Works\u003c\/h2\u003e\n\u003cp\u003eWholesale pricing is applied automatically for approved accounts. If you are not yet approved, reach out through the wholesale enquiry form to get started. Orders are fulfilled and shipped from Australia, keeping lead times tight for local stockists.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMinimum order quantities apply per product\u003c\/li\u003e\n\u003cli\u003ePricing and terms confirmed at account approval\u003c\/li\u003e\n\u003cli\u003eNew lines added to this collection as they become available\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-05-12T11:49:15+10:00","sort_order":"most-relevant","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"wholesale-eligible"}],"published_scope":"web"}]
["Amazon","wholesale-eligible"]
🚚 Free Shipping On AU Orders $100*+
🛒 Same Day Dispatch On Orders Before 2PM* Mon-Fri
🎁 Free Pram Bag Caddy On Orders $130+ (Valued at $34)
Our new knit bunny is the perfect first comforter to help soothe baby and super soft on your littlest loves skin ❤️ Made using a beautiful soft cotton, heritage classic design just add one of our knit blankets to complete the cuteness.
Snuggle time just got sweeter with our beautifully knitted cotton comforter. Crafted from 100% breathable cotton and finished with gentle wave-edged detailing, it’s plush, lightweight, and oh-so-soft against delicate newborn skin.
The charming bunny motif brings a touch of whimsy and calm to nap time or stroller outings, making this comforter a thoughtful gift for baby showers or a dreamy addition to your own nursery.
Machine-washable for easy, everyday care, it’s designed to handle all the cuddles, dribbles, and adventures of babyhood while staying irresistibly cozy. Pick your favourite hue, pop it in the cart, and wrap your little one in pure, cotton comfort.
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $8.75
Aus: Express Shipping - $11.25
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Details
Snuggle time just got sweeter with our beautifully knitted cotton comforter. Crafted from 100% breathable cotton and finished with gentle wave-edged detailing, it’s plush, lightweight, and oh-so-soft against delicate newborn skin.
The charming bunny motif brings a touch of whimsy and calm to nap time or stroller outings, making this comforter a thoughtful gift for baby showers or a dreamy addition to your own nursery.
Machine-washable for easy, everyday care, it’s designed to handle all the cuddles, dribbles, and adventures of babyhood while staying irresistibly cozy. Pick your favourite hue, pop it in the cart, and wrap your little one in pure, cotton comfort.
Shipping & Returns
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $8.75
Aus: Express Shipping - $11.25
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
We may have grown, but at heart Zoe Sage is still a small, family-owned Australian brand. Every product you see has been thoughtfully developed with care, and every piece of feedback is read personally by our team, because your experience truly matters to us.
We don’t run from a big, shiny office or warehouse. Instead, we pour our energy into creating safe, beautiful, practical essentials for families, proving that even the smallest brands can make a meaningful difference in your everyday life.
