[{"id":410670399710,"handle":"baby-boba-wraps-australia","title":"Baby Boba Wraps Australia | Organic Hands-Free Baby Carriers","updated_at":"2026-05-22T21:14:08+10:00","body_html":"\u003c!-- =========================\nBaby Boba Wraps Australia | Organic Hands-Free Baby Carriers\n========================= --\u003e\n\u003csection class=\"zs-intro\"\u003e\n\u003cp\u003eDiscover the comfort, connection, and confidence of babywearing with \u003cstrong\u003eZoe Sage’s Baby Boba Wraps Australia\u003c\/strong\u003e. Designed for hands-free freedom, our \u003cstrong\u003eorganic cotton baby wraps\u003c\/strong\u003e keep your newborn close while supporting healthy hip and spine development.\u003c\/p\u003e\n\u003cp\u003eWhether you’re running errands, exploring the park, or simply enjoying quiet cuddles, Boba wraps make it easy to move, bond, and comfort your baby throughout the day.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"zs-features\"\u003e\n\u003ch2\u003eSoft, Secure \u0026amp; Ergonomic Babywearing\u003c\/h2\u003e\n\u003cp\u003eOur \u003cstrong\u003eBoba baby wraps\u003c\/strong\u003e are made from soft, breathable organic cotton and bamboo blends that gently support your baby’s natural position. The ergonomic stretch design ensures weight is evenly distributed, reducing back and shoulder strain.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable from birth up to 12 months (approx. 16 kg)\u003c\/li\u003e\n\u003cli\u003eHands-free carrying for comfort and convenience\u003c\/li\u003e\n\u003cli\u003eAdjustable fit for every body type — mums, dads, grandparents\u003c\/li\u003e\n\u003cli\u003ePromotes bonding and skin-to-skin connection\u003c\/li\u003e\n\u003cli\u003eMachine washable \u0026amp; easy to store\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection class=\"zs-benefits\"\u003e\n\u003ch2\u003eWhy Parents Love Boba Wraps\u003c\/h2\u003e\n\u003cp\u003eBabywearing isn’t just practical, it’s nurturing. Boba wraps support your baby’s need for closeness while giving you the freedom to go about your day confidently.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEncourages longer naps and calmer moods\u003c\/li\u003e\n\u003cli\u003eSupports natural posture and muscle development\u003c\/li\u003e\n\u003cli\u003eReduces crying and promotes secure attachment\u003c\/li\u003e\n\u003cli\u003ePerfect for on-the-go breastfeeding and discreet feeding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection class=\"zs-compare\"\u003e\n\u003ch2\u003eExplore the Boba Range\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBoba Classic Wrap:\u003c\/strong\u003e Soft and supportive, made from premium cotton — ideal for everyday comfort.\u003cbr\u003e\u003cstrong\u003eBoba Serenity Wrap:\u003c\/strong\u003e Breathable bamboo blend perfect for warmer climates.\u003cbr\u003e\u003cstrong\u003eBoba Bliss Carrier:\u003c\/strong\u003e Combines the structure of a carrier with the softness of a wrap for older babies.\u003c\/p\u003e\n\u003cp\u003eEach Boba wrap in our collection is certified safe, easy to use, and designed for newborns through to the early toddler months.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"zs-safety\"\u003e\n\u003ch2\u003eSafe Babywearing from Birth\u003c\/h2\u003e\n\u003cp\u003eSafety and comfort are at the heart of every \u003cstrong\u003eBoba wrap\u003c\/strong\u003e. Designed in line with international babywearing standards, our wraps support the “M” seat position, keeping baby’s hips, knees, and spine in a natural, healthy alignment.\u003c\/p\u003e\n\u003cp\u003eAlways ensure your baby’s face is visible, chin off chest, and airway clear while babywearing.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"zs-shipping\"\u003e\n\u003ch2\u003eShop Boba Wraps Online in Australia\u003c\/h2\u003e\n\u003cp\u003eEnjoy the freedom of movement and connection with \u003cstrong\u003eZoe Sage’s organic Boba baby wraps\u003c\/strong\u003e. We offer \u003cstrong\u003efree shipping Australia-wide\u003c\/strong\u003e on orders over $100 and easy 30-day returns for peace of mind.\u003c\/p\u003e\n\u003cp\u003eLooking for a multi-use accessory? Try the \u003ca href=\"\/collections\/5-in-1-mama-covers\"\u003e5-in-1 Mama Cover\u003c\/a\u003e — a versatile cover for feeding, prams, and capsules.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cnav aria-label=\"Related collections\" class=\"zs-internal-links\"\u003e\u003cstrong\u003eExplore more:\u003c\/strong\u003e \u003ca href=\"\/collections\/baby-carriers-wraps\"\u003eBaby Carriers \u0026amp; Wraps\u003c\/a\u003e · \u003ca href=\"\/collections\/newborn-essentials-australia-0-3-months\"\u003eNewborn Essentials\u003c\/a\u003e · \u003ca href=\"\/collections\/mama-essentials-australia\"\u003eMama Essentials\u003c\/a\u003e\u003c\/nav\u003e\n\u003cstyle\u003e\n .zs-faq details { margin:8px 0; padding:8px 0; border-top:1px solid #eee; }\n .zs-faq details:last-child { border-bottom:1px solid #eee; }\n .zs-internal-links a { text-decoration: underline; margin-right:4px; }\n\u003c\/style\u003e","published_at":"2022-07-21T14:07:24+10:00","sort_order":"best-selling","template_suffix":"boba-wraps","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"boba"}],"published_scope":"global"},{"id":401134715102,"handle":"baby-carriers-wraps","title":"Baby Carriers \u0026 Wraps","updated_at":"2026-05-22T21:14:08+10:00","body_html":"\u003cp\u003eFrom the first newborn cuddle to toddler hikes, a good baby carrier keeps your hands free and your bub close. Our range covers stretchy wraps for newborns through to structured ergonomic carriers for older babies, all from trusted brands designed with safety, comfort and easy use in mind.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Mums Choose Our Baby Carriers and Wraps\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNewborn-safe from day one.\u003c\/strong\u003e Stretchy wraps support tiny necks and keep baby in the natural M-shape recommended for healthy hip development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eErgonomic for you too.\u003c\/strong\u003e Wide waistbands and padded shoulders distribute weight evenly so you can wear baby for longer without backache.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuckle or wrap, your call.\u003c\/strong\u003e Quick-clip carriers for the school run, soft wraps for cuddles and naps. Pick what suits your day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHip-healthy carry position.\u003c\/strong\u003e Knee-to-knee fabric support keeps baby's hips in the safe ergonomic position recommended by paediatric organisations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight, breathable fabrics.\u003c\/strong\u003e Designed for Aussie summers — no sweaty, overheated bub or mum.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to learn.\u003c\/strong\u003e Most mums get the hang of our wraps in 5 minutes, with online video guides included.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWrap vs Buckle Carrier — Which is Right?\u003c\/h2\u003e\n\u003cp\u003eBoth keep baby close, but they suit different stages and personalities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStretchy wraps\u003c\/strong\u003e (like the Boba Standard Wrap) are perfect for newborns and small babies. Soft, snug and womb-like, they're our go-to for the first six months. Wrap once in the morning, pop baby in and out all day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStructured buckle carriers\u003c\/strong\u003e (like the Boba Bliss) are quicker to put on and better for older babies, longer outings, and dads who'd rather not learn to wrap. Hybrids like the Boba Bliss bridge both — wrap-soft against your body, buckle-quick to get on.\u003c\/p\u003e\n\n\u003ch2\u003eChoosing the Right Carrier for Your Baby's Age\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNewborn to 3 months:\u003c\/strong\u003e Stretchy wrap (lightweight, snug, womb-like).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3 to 9 months:\u003c\/strong\u003e Wrap or hybrid carrier (more support, easier to put on).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9 months to toddler:\u003c\/strong\u003e Structured buckle carrier with back-carry option for hikes and longer days out.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eCare and Sizing\u003c\/h2\u003e\n\u003cp\u003eAll our carriers are machine washable on a gentle cycle. One-size-fits-most designs adjust for petite to plus-size mums and dads. Check the individual product pages for weight ranges, fit videos and detailed care instructions.\u003c\/p\u003e\n\n\u003ch2\u003eComplete the Set\u003c\/h2\u003e\n\u003cp\u003ePair your carrier with a \u003ca href=\"\/collections\/5-in-1-mama-covers\"\u003eMama Cover\u003c\/a\u003e for shade, privacy and breastfeeding on the go. Browse \u003ca href=\"\/collections\/the-out-and-about-edit\"\u003eThe Out \u0026amp; About Edit\u003c\/a\u003e for everything that goes in the nappy bag. Free shipping on Australian orders over $100.\u003c\/p\u003e","published_at":"2022-02-04T19:25:57+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"baby wrap"},{"column":"title","relation":"contains","condition":"carrier"}],"published_scope":"global"},{"id":445993353438,"handle":"baby-pink-colour-collection","title":"Baby Pink Colour Collection","updated_at":"2026-05-24T21:14:44+10:00","body_html":"\u003cp\u003eSoft as a lullaby, our Baby Pink range wraps little loves in pure comfort. Each item—whether a 5-in-1 cover, dribble bib or cuddle-worthy blanket—is free from nasties and rich in style. The muted rose palette adds a gentle pop to prams, nurseries and mealtimes while staying timeless enough to pass down. Fall for the blush that makes eco-friendly parenting feel extra-special.\u003c\/p\u003e","published_at":"2025-05-12T10:40:11+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"pink"},{"column":"title","relation":"contains","condition":"tuscany"},{"column":"title","relation":"contains","condition":"sunset"},{"column":"title","relation":"contains","condition":"sundown"},{"column":"title","relation":"contains","condition":"blossom"},{"column":"title","relation":"contains","condition":"rose"},{"column":"title","relation":"contains","condition":"blush"}],"published_scope":"global"},{"id":398668234974,"handle":"wraps","title":"Baby Wraps – Ergonomic, Comfortable Baby Carriers","updated_at":"2026-05-21T22:09:11+10:00","body_html":"\u003ch2\u003eErgonomic Baby Wraps for Comfort and Safety\u003c\/h2\u003e\n\u003cp\u003eOur \u003cstrong\u003ebaby wraps\u003c\/strong\u003e are designed to keep your little one cozy while giving parents hands-free convenience. Soft, breathable, and adjustable, these wraps provide ergonomic support for both baby and parent.\u003c\/p\u003e\n\n\u003ch2\u003eVariety of Wraps and Carriers\u003c\/h2\u003e\n\u003cp\u003eExplore our range of \u003cstrong\u003eBoba Classic, Serenity, Bliss\u003c\/strong\u003e, and hybrid wrap-style carriers. Whether you prefer a simple cotton wrap or a versatile buckle hybrid, there’s a perfect wrap for every parent and baby.\u003c\/p\u003e\n\n\u003ch2\u003eSafe, Comfortable, and Easy to Use\u003c\/h2\u003e\n\u003cp\u003eOur wraps distribute weight evenly for long-term comfort, are gentle on delicate skin, and provide secure support. Adjustable designs grow with your baby, making them practical for newborns and toddlers alike.\u003c\/p\u003e\n\n\u003ch2\u003eShop Baby Wraps\u003c\/h2\u003e\n\u003cp\u003eDiscover our \u003cstrong\u003ecollection of ergonomic baby wraps\u003c\/strong\u003e today and enjoy comfortable, safe, and hands-free babywearing for you and your little one.\u003c\/p\u003e","published_at":"2021-12-21T09:29:35+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"carrier"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":438668591326,"handle":"black-friday-nothing-over-100","title":"Black Friday - Nothing Over $100","updated_at":"2026-05-24T21:14:44+10:00","body_html":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eZoe Sage Black Friday: Everything under $100! Shop high-quality essentials and gifts at unbeatable prices. Don’t miss out—limited-time deals await!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2024-11-12T08:55:54+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"100"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":445883875550,"handle":"boba-classic-wrap","title":"Boba Classic Wrap – Adjustable Cotton Baby Carrier","updated_at":"2026-05-16T21:19:57+10:00","body_html":"\u003ch2\u003eCozy Cotton Wrap Baby Carrier\u003c\/h2\u003e\n\u003cp\u003eOur \u003cstrong\u003eBoba Classic Wrap\u003c\/strong\u003e is a soft, breathable, and adjustable cotton baby carrier designed for comfort and hands-free parenting. Perfect for newborns and toddlers, it wraps securely for a snug fit every time.\u003c\/p\u003e\n\n\u003ch2\u003eComfort for Baby and Parent\u003c\/h2\u003e\n\u003cp\u003eWith even weight distribution and soft fabric, the Boba Classic Wrap ensures both parent and baby stay comfortable. Ideal for walks, errands, or everyday wear, it supports your baby while reducing strain on your back and shoulders.\u003c\/p\u003e\n\n\u003ch2\u003eSafe and Easy to Use\u003c\/h2\u003e\n\u003cp\u003eThe wrap-style design provides a secure fit without complicated buckles. Adjustable and versatile, it grows with your baby, giving you confidence and convenience with every wear.\u003c\/p\u003e\n\n\u003ch2\u003eStylish and Practical\u003c\/h2\u003e\n\u003cp\u003eAvailable in a range of colors, the Boba Classic Wrap combines function and style. Perfect for everyday babywearing at home or on-the-go, it’s a practical and cozy solution for modern parents.\u003c\/p\u003e\n\n\u003ch2\u003eShop Boba Classic Wrap\u003c\/h2\u003e\n\u003cp\u003eExplore our \u003cstrong\u003eBoba Classic Wrap\u003c\/strong\u003e collection today and enjoy comfortable, safe, and hands-free babywearing for you and your little one.\u003c\/p\u003e","published_at":"2025-05-07T15:03:36+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Boba Standard Wrap Baby Carrier"}],"published_scope":"global"},{"id":398476083422,"handle":"baby-products-sale","title":"Sale \u0026 Last Chance","updated_at":"2026-05-24T21:14:44+10:00","body_html":"\u003cp\u003eWelcome to Zoe Sage's Last Chance Sale! Dive into our exclusive collection where style meets affordability, with discounts of up to 70% off. This is your golden opportunity to grab our premium products at unbeatable prices.\u003c\/p\u003e\n\u003cp\u003eFrom our renowned organic stretchy wraps to a range of thoughtfully designed baby essentials, each item in this collection is crafted with the quality and care Zoe Sage is known for. But hurry – these deals are only available while stocks last. Shop now and give your little ones the comfort and style they deserve without breaking the bank!\u003c\/p\u003e","published_at":"2021-12-17T07:51:13+11:00","sort_order":"price-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"variant_compare_at_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"voucher"},{"column":"title","relation":"not_contains","condition":"discount"},{"column":"title","relation":"not_contains","condition":"shipping"},{"column":"title","relation":"not_contains","condition":"gift box"},{"column":"title","relation":"not_contains","condition":"bundle"}],"published_scope":"global"},{"id":415966003422,"handle":"all-products","title":"Shop All Zoe Sage Products – Baby, Nursery \u0026 Parenting Essentials","updated_at":"2026-05-24T21:14:44+10:00","body_html":"\u003ch2\u003eBaby Sleep \u0026amp; Nursery Essentials\u003c\/h2\u003e\n\u003ch2\u003eFeeding \u0026amp; Travel Products\u003c\/h2\u003e\n\u003ch2\u003eClothing \u0026amp; Accessories for Babies\u003c\/h2\u003e\n\u003ch2\u003eParenting \u0026amp; Lifestyle Must-Haves\u003c\/h2\u003e\n\u003ch2\u003eGift Ideas for New Mums and Babies\u003c\/h2\u003e","published_at":"2022-11-29T11:10:58+11:00","sort_order":"alpha-asc","template_suffix":"all","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"wrapping"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"5 in 1 Multi-Use Mama Cover"},{"column":"title","relation":"not_contains","condition":"Free Gift"}],"published_scope":"global"},{"id":467266863326,"handle":"the-out-and-about-edit","title":"The Out \u0026 About Edit","updated_at":"2026-05-24T21:14:44+10:00","body_html":"\u003cp\u003eGetting out the door with a baby takes exactly 47 minutes the first time. Then 30. Then eventually you'll have it down to 12 and feel like a superhero.\u003c\/p\u003e\n\u003cp\u003eThis edit has everything you need for life on the go. Baby carriers and wraps for hands-free adventures. Pram bag organisers to keep essentials within reach. Nappy change clutches for quick stops. Nursing covers for feeding anywhere with confidence. Capsule covers for sun and sleep on the move.\u003c\/p\u003e\n\u003cp\u003eEvery product here is chosen to make leaving the house feel less like a military operation and more like something you actually want to do.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Active parents, families who love getting outdoors, and anyone who's tired of packing the entire nursery into the car.\u003c\/p\u003e","published_at":"2026-03-23T10:37:24+11:00","sort_order":"best-selling","template_suffix":"the-out-about-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Boba"},{"column":"title","relation":"contains","condition":"Nappy Change Clutch"},{"column":"title","relation":"contains","condition":"Pram Bag"},{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"White Noise Machine"}],"published_scope":"web"}]
New Zealand's most popular stretchy wrap, loved by babywearing consultants here and around the world. The Boba Wrap is a wonderfully ergonomic baby carrier which can be from newborn. Simply tie the material snug against your body and achieve a perfect fit every time. Comfortable for you and your baby.
The Boba Wrap is a 2-way stretch fabric, which means it stretches both around you and your baby and across the wrap, rather than just the 1-way across stretch that is common in basic cotton wraps. Wear your Boba Wrap round the house, out and about and perfect for discreet and comfortable breastfeeding when you are out too.
Boba wrap fits all size adults, so there's no need to adjust it or buy a different carrier.
Features:
Comfortably wraps babies from birth to 16kg
95% Organic Cotton, 5% Spandex
Two way stretch that provides flexibility, adjustability, and real support
No guess tying! Our intelligent fabric will cling perfectly to the contours of your body and your baby
One size fits all - creates a custom fit every time you tie
International Hip Dysplasia Institute - Certified Hip Healthy
Machine washable, tumble dry on low
Materials
95% French Terry Cotton with a 5% elastane to retain its shape
Care instructions
We suggest spot cleaning regularly and washing only when necessary to extend the life of your carrier
Wash on a delicate cycle with cold water and tumble dry on low
Size Chart
Age range
Newborn upwards. Most families swap to a carrier at about 6 months
Weight range
Newborn to 16kg
Adult size
The Boba Wrap fits all adults
Length
The Boba Wrap is 5m long
One size fits all ‚ a perfect carrier for petite & plus size parents alike!
Intelligent fabric will cling perfectly to the contours of your body and your baby. It enables a custom fit with a unique four-way stretch that provides flexibility and adjustability!
The Boba Wrap enables optimal support in your little one's natural ergonomic position through all stages!
We're looking to get those little hips supported in a spread squat position and their back covered up to the back of the neck. Froggy legs and gently rounded spine. All easy to achieve in the Boba Wrap.
In fact, all of our products have been certified "Hip Healthy" by the International Hip Dysplasia Institute.
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $7.50
Aus: Express Shipping - $10.00
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Details
Highlights
Carry your newborn in a natural, ergonomic position from birth
Comfortable enough to wear all day
Easy to pop baby in & out of as needed
Suitable for babies from birth up to a 16kg weight limit
2- way stretch that provides flexibility, adjustability, and real support
No guess tying! Our intelligent fabric will cling perfectly to the contours of your body and your baby
One size fits all - creates a custom fit every time you tie, regardless of your size
International Hip Dysplasia Institute - Certified Hip Health
New Zealand's most popular stretchy wrap, loved by babywearing consultants here and around the world. The Boba Wrap is a wonderfully ergonomic baby carrier which can be from newborn. Simply tie the material snug against your body and achieve a perfect fit every time. Comfortable for you and your baby.
The Boba Wrap is a 2-way stretch fabric, which means it stretches both around you and your baby and across the wrap, rather than just the 1-way across stretch that is common in basic cotton wraps. Wear your Boba Wrap round the house, out and about and perfect for discreet and comfortable breastfeeding when you are out too.
Boba wrap fits all size adults, so there's no need to adjust it or buy a different carrier.
Features:
Comfortably wraps babies from birth to 16kg
95% Organic Cotton, 5% Spandex
Two way stretch that provides flexibility, adjustability, and real support
No guess tying! Our intelligent fabric will cling perfectly to the contours of your body and your baby
One size fits all - creates a custom fit every time you tie
International Hip Dysplasia Institute - Certified Hip Healthy
Machine washable, tumble dry on low
Materials
95% French Terry Cotton with a 5% elastane to retain its shape
Care instructions
We suggest spot cleaning regularly and washing only when necessary to extend the life of your carrier
Wash on a delicate cycle with cold water and tumble dry on low
Size Chart
Age range
Newborn upwards. Most families swap to a carrier at about 6 months
Weight range
Newborn to 16kg
Adult size
The Boba Wrap fits all adults
Length
The Boba Wrap is 5m long
Perfect Fit Every Time
One size fits all ‚ a perfect carrier for petite & plus size parents alike!
Intelligent fabric will cling perfectly to the contours of your body and your baby. It enables a custom fit with a unique four-way stretch that provides flexibility and adjustability!
Hip Health Matters
The Boba Wrap enables optimal support in your little one's natural ergonomic position through all stages!
We're looking to get those little hips supported in a spread squat position and their back covered up to the back of the neck. Froggy legs and gently rounded spine. All easy to achieve in the Boba Wrap.
In fact, all of our products have been certified "Hip Healthy" by the International Hip Dysplasia Institute.
Shipping & Returns
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $7.50
Aus: Express Shipping - $10.00
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Why A Boba Baby Wrap
Soft, breathable bamboo blend wrap that keeps baby cool, snug, and comfortably supported from day one.
Certified Hip Healthy
Promotes Bonding
Machine Washable
Breast Feeding Friendly
Ultimate Comfort
Easy to wrap, easy to wear!
The one way to tie, no-guess usability of our wrap is a favorite for all new parents!
And once you have the wrap on, you can simply pop baby in and out. No re-tying needed!
The T.I.C.K.S Rule for Safe Babywearing
T - Tight: Keep the carrier snug against you for secure baby positioning. I - In View: Always see your baby's face to ensure clear airways. C - Close for Kiss: Position baby high enough for easy kissing. K - Keep Chin Up: Ensure baby's chin isn't resting on their chest. S - Supported Back: Maintain baby's back in a natural, supported position.
Remember these tips for safe and comfortable babywearing!
How to choose the right Boba
Boba Classic Wrap
Our cozy, adjustable wrap for timeless comfort.
Boba Serenity Wrap
A light, cool, and breathable version of the classic wrap.
Boba Bliss Carrier
A wrap-style effortless buckle hybrid baby carrier.
Boba X
Our micro adjustable carrier that gives you and your baby a perfect fit from birth to preschool
Frequently Asked Questions:
What weight range are Boba wraps suitable for?
Boba wraps are designed for babies from 7–35 lb (3.2–16 kg), and many parents find wraps most comfortable for everyday use up to around 20 lb before switching to a more structured carrier.
What’s the difference between the Boba Classic Wrap and the Boba Serenity Wrap?
Boba Classic uses a soft cotton blend, while Boba Serenity is a lighter, extra-breathable bamboo blend, both are stretchy for a custom fit and comfy support.
Are Boba wraps one-size-fits-all?
Yes, Boba wraps are designed to be one size fits most, because you tie them to your body for a personalised fit each time
How do I make sure my baby is safe and secure in a Boba wrap?
Tie the wrap snug (like an athletic top), keep baby high on your chest, and follow the T.I.C.K.S safety checklist (tight, in view, close enough to kiss, keep chin up, supported back).
What carry position is best in a Boba wrap?
Boba recommends inward-facing (“tummy to tummy”) because it keeps baby close to your centre of gravity for even weight distribution and supportive positioning
Can I breastfeed while using a Boba wrap?
Yes, Boba shares a simple method: loosen slightly, lower baby to latch, then lift baby back up and retighten for a snug fit once finished.
How do I wash and care for a Boba wrap?
Spot clean when you can, and when needed wash cold on a delicate cycle and tumble dry low (or air dry) to help extend the life of the wrap.
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
We may have grown, but at heart Zoe Sage is still a small, family-owned Australian brand. Every product you see has been thoughtfully developed with care, and every piece of feedback is read personally by our team, because your experience truly matters to us.
We don’t run from a big, shiny office or warehouse. Instead, we pour our energy into creating safe, beautiful, practical essentials for families, proving that even the smallest brands can make a meaningful difference in your everyday life.
