[{"id":410670399710,"handle":"baby-boba-wraps-australia","title":"Baby Boba Wraps Australia | Organic Hands-Free Baby Carriers","updated_at":"2026-06-18T03:24:00+10:00","body_html":"\u003cp\u003eThe \u003cstrong\u003eBoba wrap\u003c\/strong\u003e is one of the most trusted baby carriers in Australia, and it's easy to see why. Soft, stretchy fabric. Simple to tie. Newborn-ready from day one.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Parents Love the Boba Wrap\u003c\/h2\u003e\n\u003cp\u003eBabywearing does more than free up your hands. It supports healthy hip and spine development, calms unsettled babies, and keeps your newborn close during those early weeks. The Boba wrap distributes your baby's weight evenly across your body, so you stay comfortable too.\u003c\/p\u003e\n\n\u003ch2\u003eThe Boba Wrap Collection\u003c\/h2\u003e\n\u003cp\u003eChoose from a range of styles and fabrics to suit your lifestyle.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoba Standard Wrap\u003c\/strong\u003e , a classic stretchy wrap in Sage Green and Grey. Ideal for newborns and babies up to 15kg.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoba Organic Serenity Wrap\u003c\/strong\u003e , made from organic cotton for a softer, more breathable carry. A great pick if you want a natural fibre next to your baby's skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoba Bliss Carrier\u003c\/strong\u003e , a structured option for parents who want the closeness of a wrap without the tying. Available in Grey and Black.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho Is the Boba Wrap Best For?\u003c\/h2\u003e\n\u003cp\u003eThe Boba wrap carrier suits parents from birth onwards. It's especially popular with newborn mums who want skin-to-skin contact while staying hands-free. The fabric is forgiving and adjustable, so it fits a wide range of body types without needing extra accessories.\u003c\/p\u003e\n\n\u003ch2\u003eTips for Getting Started\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePractice the wrap before your baby arrives so tying feels natural.\u003c\/li\u003e\n\u003cli\u003eUse a mirror or watch a short video the first few times.\u003c\/li\u003e\n\u003cli\u003eKeep the fabric snug and your baby's chin off their chest.\u003c\/li\u003e\n\u003cli\u003eAlways check that you can see your baby's face at all times.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eColours and Styles Available\u003c\/h2\u003e\n\u003cp\u003eThe collection includes Sage Green, Grey, and Black. Simple, neutral tones that work with everyday outfits and don't show wear. If you're after an organic baby wrap carrier, the Serenity Wrap in Black is a popular choice.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2022-07-21T14:07:24+10:00","sort_order":"best-selling","template_suffix":"boba-wraps","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"boba"}],"published_scope":"global"},{"id":401134715102,"handle":"baby-carriers-wraps","title":"Baby Carriers \u0026 Wraps","updated_at":"2026-06-15T21:14:15+10:00","body_html":"\u003cp\u003eFrom the first newborn cuddle to toddler hikes, a good baby carrier keeps your hands free and your bub close. Our range covers stretchy wraps for newborns through to structured ergonomic carriers for older babies, all from trusted brands designed with safety, comfort and easy use in mind.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Mums Choose Our Baby Carriers and Wraps\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNewborn-safe from day one.\u003c\/strong\u003e Stretchy wraps support tiny necks and keep baby in the natural M-shape recommended for healthy hip development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eErgonomic for you too.\u003c\/strong\u003e Wide waistbands and padded shoulders distribute weight evenly so you can wear baby for longer without backache.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuckle or wrap, your call.\u003c\/strong\u003e Quick-clip carriers for the school run, soft wraps for cuddles and naps. Pick what suits your day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHip-healthy carry position.\u003c\/strong\u003e Knee-to-knee fabric support keeps baby's hips in the safe ergonomic position recommended by paediatric organisations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight, breathable fabrics.\u003c\/strong\u003e Designed for Aussie summers — no sweaty, overheated bub or mum.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to learn.\u003c\/strong\u003e Most mums get the hang of our wraps in 5 minutes, with online video guides included.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWrap vs Buckle Carrier — Which is Right?\u003c\/h2\u003e\n\u003cp\u003eBoth keep baby close, but they suit different stages and personalities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStretchy wraps\u003c\/strong\u003e (like the Boba Standard Wrap) are perfect for newborns and small babies. Soft, snug and womb-like, they're our go-to for the first six months. Wrap once in the morning, pop baby in and out all day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStructured buckle carriers\u003c\/strong\u003e (like the Boba Bliss) are quicker to put on and better for older babies, longer outings, and dads who'd rather not learn to wrap. Hybrids like the Boba Bliss bridge both — wrap-soft against your body, buckle-quick to get on.\u003c\/p\u003e\n\n\u003ch2\u003eChoosing the Right Carrier for Your Baby's Age\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNewborn to 3 months:\u003c\/strong\u003e Stretchy wrap (lightweight, snug, womb-like).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3 to 9 months:\u003c\/strong\u003e Wrap or hybrid carrier (more support, easier to put on).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9 months to toddler:\u003c\/strong\u003e Structured buckle carrier with back-carry option for hikes and longer days out.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eCare and Sizing\u003c\/h2\u003e\n\u003cp\u003eAll our carriers are machine washable on a gentle cycle. One-size-fits-most designs adjust for petite to plus-size mums and dads. Check the individual product pages for weight ranges, fit videos and detailed care instructions.\u003c\/p\u003e\n\n\u003ch2\u003eComplete the Set\u003c\/h2\u003e\n\u003cp\u003ePair your carrier with a \u003ca href=\"\/collections\/5-in-1-mama-covers\"\u003eMama Cover\u003c\/a\u003e for shade, privacy and breastfeeding on the go. Browse \u003ca href=\"\/collections\/the-out-and-about-edit\"\u003eThe Out \u0026amp; About Edit\u003c\/a\u003e for everything that goes in the nappy bag. Free shipping on Australian orders over $100.\u003c\/p\u003e","published_at":"2022-02-04T19:25:57+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"baby wrap"},{"column":"title","relation":"contains","condition":"carrier"}],"published_scope":"global"},{"id":445883875550,"handle":"boba-classic-wrap","title":"Boba Classic Wrap – Adjustable Cotton Baby Carrier","updated_at":"2026-06-14T21:13:52+10:00","body_html":"\u003ch2\u003eCozy Cotton Wrap Baby Carrier\u003c\/h2\u003e\n\u003cp\u003eOur \u003cstrong\u003eBoba Classic Wrap\u003c\/strong\u003e is a soft, breathable, and adjustable cotton baby carrier designed for comfort and hands-free parenting. Perfect for newborns and toddlers, it wraps securely for a snug fit every time.\u003c\/p\u003e\n\n\u003ch2\u003eComfort for Baby and Parent\u003c\/h2\u003e\n\u003cp\u003eWith even weight distribution and soft fabric, the Boba Classic Wrap ensures both parent and baby stay comfortable. Ideal for walks, errands, or everyday wear, it supports your baby while reducing strain on your back and shoulders.\u003c\/p\u003e\n\n\u003ch2\u003eSafe and Easy to Use\u003c\/h2\u003e\n\u003cp\u003eThe wrap-style design provides a secure fit without complicated buckles. Adjustable and versatile, it grows with your baby, giving you confidence and convenience with every wear.\u003c\/p\u003e\n\n\u003ch2\u003eStylish and Practical\u003c\/h2\u003e\n\u003cp\u003eAvailable in a range of colors, the Boba Classic Wrap combines function and style. Perfect for everyday babywearing at home or on-the-go, it’s a practical and cozy solution for modern parents.\u003c\/p\u003e\n\n\u003ch2\u003eShop Boba Classic Wrap\u003c\/h2\u003e\n\u003cp\u003eExplore our \u003cstrong\u003eBoba Classic Wrap\u003c\/strong\u003e collection today and enjoy comfortable, safe, and hands-free babywearing for you and your little one.\u003c\/p\u003e","published_at":"2025-05-07T15:03:36+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Boba Standard Wrap Baby Carrier"}],"published_scope":"global"},{"id":467266863326,"handle":"the-out-and-about-edit","title":"The Out \u0026 About Edit","updated_at":"2026-06-18T21:14:54+10:00","body_html":"\u003cp\u003eThe Out \u0026amp; About Edit is your shortlist of baby essentials built for real life outside the house. Carriers, swaddles, and sleep tools that actually travel well.\u003c\/p\u003e\n\n\u003ch2\u003eMade for Wherever the Day Takes You\u003c\/h2\u003e\n\u003cp\u003eGetting out the door with a baby is a skill. The right gear makes it faster, lighter, and a whole lot less stressful. These picks are chosen for parents who move.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's Inside the Edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Cotton Muslin Swaddle Wraps\u003c\/strong\u003e in Sage Green, Oat, and Sunset. Breathable, soft, and endlessly useful. Use them as a swaddle, a pram cover, a nursing wrap, or a change mat layer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortable Baby White Noise Machine and Night Light\u003c\/strong\u003e. Compact enough for your nappy bag. Helps your baby settle in unfamiliar places, whether that's a cafe, a car, or a friend's house.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoba Standard Wrap Baby Carrier in Sage Green\u003c\/strong\u003e. Keeps your baby close while your hands stay free. Great for errands, walks, and the witching hour when nothing else works.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy These Products\u003c\/h2\u003e\n\u003cp\u003eEvery item in this edit earns its place in your bag. Nothing bulky. Nothing fussy. These are the things you'll actually reach for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight and packable for life on the go\u003c\/li\u003e\n\u003cli\u003eOrganic cotton options that are gentle on newborn skin\u003c\/li\u003e\n\u003cli\u003eNeutral colours that mix, match, and go with everything\u003c\/li\u003e\n\u003cli\u003eProducts that multitask so you carry less\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFor Mums, Dads, and Anyone Doing the School Run\u003c\/h2\u003e\n\u003cp\u003eThis edit works for solo outings, family days out, and everything in between. The swaddle wraps are a particular favourite. Mums use them for feeds on the go. Dads use them as a quick burp cloth. Grandparents borrow them and never give them back.\u003c\/p\u003e\n\u003cp\u003eThe white noise machine is small but mighty. Pop it on the pram or clip it to a car seat. It signals sleep time no matter where you are, which means more settled naps and fewer overtired meltdowns in the car park.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-03-23T10:37:24+11:00","sort_order":"best-selling","template_suffix":"the-out-about-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Boba"},{"column":"title","relation":"contains","condition":"Nappy Change Clutch"},{"column":"title","relation":"contains","condition":"Pram Bag"},{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"White Noise Machine"}],"published_scope":"web"}]
New Zealand's most popular stretchy wrap, loved by babywearing consultants here and around the world. The Boba Wrap is a wonderfully ergonomic baby carrier which can be from newborn. Simply tie the material snug against your body and achieve a perfect fit every time. Comfortable for you and your baby.
The Boba Wrap is a 2-way stretch fabric, which means it stretches both around you and your baby and across the wrap, rather than just the 1-way across stretch that is common in basic cotton wraps. Wear your Boba Wrap round the house, out and about and perfect for discreet and comfortable breastfeeding when you are out too.
Boba wrap fits all size adults, so there's no need to adjust it or buy a different carrier.
Features:
Comfortably wraps babies from birth to 16kg
95% Organic Cotton, 5% Spandex
Two way stretch that provides flexibility, adjustability, and real support
No guess tying! Our intelligent fabric will cling perfectly to the contours of your body and your baby
One size fits all - creates a custom fit every time you tie
International Hip Dysplasia Institute - Certified Hip Healthy
Machine washable, tumble dry on low
Materials
95% French Terry Cotton with a 5% elastane to retain its shape
Care instructions
We suggest spot cleaning regularly and washing only when necessary to extend the life of your carrier
Wash on a delicate cycle with cold water and tumble dry on low
Size Chart
Age range
Newborn upwards. Most families swap to a carrier at about 6 months
Weight range
Newborn to 16kg
Adult size
The Boba Wrap fits all adults
Length
The Boba Wrap is 5m long
One size fits all ‚ a perfect carrier for petite & plus size parents alike!
Intelligent fabric will cling perfectly to the contours of your body and your baby. It enables a custom fit with a unique four-way stretch that provides flexibility and adjustability!
The Boba Wrap enables optimal support in your little one's natural ergonomic position through all stages!
We're looking to get those little hips supported in a spread squat position and their back covered up to the back of the neck. Froggy legs and gently rounded spine. All easy to achieve in the Boba Wrap.
In fact, all of our products have been certified "Hip Healthy" by the International Hip Dysplasia Institute.
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $7.50
Aus: Express Shipping - $10.00
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Details
Highlights
Carry your newborn in a natural, ergonomic position from birth
Comfortable enough to wear all day
Easy to pop baby in & out of as needed
Suitable for babies from birth up to a 16kg weight limit
2- way stretch that provides flexibility, adjustability, and real support
No guess tying! Our intelligent fabric will cling perfectly to the contours of your body and your baby
One size fits all - creates a custom fit every time you tie, regardless of your size
International Hip Dysplasia Institute - Certified Hip Health
New Zealand's most popular stretchy wrap, loved by babywearing consultants here and around the world. The Boba Wrap is a wonderfully ergonomic baby carrier which can be from newborn. Simply tie the material snug against your body and achieve a perfect fit every time. Comfortable for you and your baby.
The Boba Wrap is a 2-way stretch fabric, which means it stretches both around you and your baby and across the wrap, rather than just the 1-way across stretch that is common in basic cotton wraps. Wear your Boba Wrap round the house, out and about and perfect for discreet and comfortable breastfeeding when you are out too.
Boba wrap fits all size adults, so there's no need to adjust it or buy a different carrier.
Features:
Comfortably wraps babies from birth to 16kg
95% Organic Cotton, 5% Spandex
Two way stretch that provides flexibility, adjustability, and real support
No guess tying! Our intelligent fabric will cling perfectly to the contours of your body and your baby
One size fits all - creates a custom fit every time you tie
International Hip Dysplasia Institute - Certified Hip Healthy
Machine washable, tumble dry on low
Materials
95% French Terry Cotton with a 5% elastane to retain its shape
Care instructions
We suggest spot cleaning regularly and washing only when necessary to extend the life of your carrier
Wash on a delicate cycle with cold water and tumble dry on low
Size Chart
Age range
Newborn upwards. Most families swap to a carrier at about 6 months
Weight range
Newborn to 16kg
Adult size
The Boba Wrap fits all adults
Length
The Boba Wrap is 5m long
Perfect Fit Every Time
One size fits all ‚ a perfect carrier for petite & plus size parents alike!
Intelligent fabric will cling perfectly to the contours of your body and your baby. It enables a custom fit with a unique four-way stretch that provides flexibility and adjustability!
Hip Health Matters
The Boba Wrap enables optimal support in your little one's natural ergonomic position through all stages!
We're looking to get those little hips supported in a spread squat position and their back covered up to the back of the neck. Froggy legs and gently rounded spine. All easy to achieve in the Boba Wrap.
In fact, all of our products have been certified "Hip Healthy" by the International Hip Dysplasia Institute.
Shipping & Returns
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $7.50
Aus: Express Shipping - $10.00
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Why A Boba Baby Wrap
Soft, breathable bamboo blend wrap that keeps baby cool, snug, and comfortably supported from day one.
Certified Hip Healthy
Promotes Bonding
Machine Washable
Breast Feeding Friendly
Ultimate Comfort
Easy to wrap, easy to wear!
The one way to tie, no-guess usability of our wrap is a favorite for all new parents!
And once you have the wrap on, you can simply pop baby in and out. No re-tying needed!
The T.I.C.K.S Rule for Safe Babywearing
T - Tight: Keep the carrier snug against you for secure baby positioning. I - In View: Always see your baby's face to ensure clear airways. C - Close for Kiss: Position baby high enough for easy kissing. K - Keep Chin Up: Ensure baby's chin isn't resting on their chest. S - Supported Back: Maintain baby's back in a natural, supported position.
Remember these tips for safe and comfortable babywearing!
How to choose the right Boba
Boba Classic Wrap
Our cozy, adjustable wrap for timeless comfort.
Boba Serenity Wrap
A light, cool, and breathable version of the classic wrap.
Boba Bliss Carrier
A wrap-style effortless buckle hybrid baby carrier.
Boba X
Our micro adjustable carrier that gives you and your baby a perfect fit from birth to preschool
Frequently Asked Questions:
What weight range are Boba wraps suitable for?
Boba wraps are designed for babies from 7–35 lb (3.2–16 kg), and many parents find wraps most comfortable for everyday use up to around 20 lb before switching to a more structured carrier.
What’s the difference between the Boba Classic Wrap and the Boba Serenity Wrap?
Boba Classic uses a soft cotton blend, while Boba Serenity is a lighter, extra-breathable bamboo blend, both are stretchy for a custom fit and comfy support.
Are Boba wraps one-size-fits-all?
Yes, Boba wraps are designed to be one size fits most, because you tie them to your body for a personalised fit each time
How do I make sure my baby is safe and secure in a Boba wrap?
Tie the wrap snug (like an athletic top), keep baby high on your chest, and follow the T.I.C.K.S safety checklist (tight, in view, close enough to kiss, keep chin up, supported back).
What carry position is best in a Boba wrap?
Boba recommends inward-facing (“tummy to tummy”) because it keeps baby close to your centre of gravity for even weight distribution and supportive positioning
Can I breastfeed while using a Boba wrap?
Yes, Boba shares a simple method: loosen slightly, lower baby to latch, then lift baby back up and retighten for a snug fit once finished.
How do I wash and care for a Boba wrap?
Spot clean when you can, and when needed wash cold on a delicate cycle and tumble dry low (or air dry) to help extend the life of the wrap.
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
We may have grown, but at heart Zoe Sage is still a small, family-owned Australian brand. Every product you see has been thoughtfully developed with care, and every piece of feedback is read personally by our team, because your experience truly matters to us.
We don’t run from a big, shiny office or warehouse. Instead, we pour our energy into creating safe, beautiful, practical essentials for families, proving that even the smallest brands can make a meaningful difference in your everyday life.
